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SPEAKING: Women on Influence

SPEAKING: Women on Influence

On Wednesday night next week, I’m speaking at an event hosted by The Big Idea Agency. It is a discussion on big brand authenticity and transparency and I would love to invite you. I’ve also asked Telus to donate a giveaway so you’ll have the opportunity to win something awesome. I’m excited, I feel these conversations are extremely important for all of us in the space to learn and grow.

About The Event | Women On Influence: Maintaining Authenticity & Working With Big Brands

If you’re an entrepreneurial brand partner on social media and wondering how to maximize your impact working with big brands, join us to sip on Prosecco and listen in to a valuable conversation with long-time blogger and influential communicator Casie Stewart. Casie will be sharing her experiences working with corporate marketing teams, staying true to your own brand and having an impact on the outcome. This event is perfect for women growing their social media following and looking for insights into how to be in the business of influence.

TO ATTEND: Please RSVP to sarah@thebigideaagency.ca

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Speaking: The New Clean @ Stackt Market

Speaking: The New Clean @ Stackt Market

On September 12th, I’m speaking at a talk hosted by Irisa inside the Stackt Market. It’s a bit different in most talks I’ve done as it’s not about social media or marketing, we’re talking about alcohol, cannabis, sobriety, and sober curious.

It’s no secret that over the last couple years I’ve stopped going to so many events and drinking as often. I made a lifestyle change to drink less in an effort to be healthier mentally and physically. There was a long period when I moved to Toronto and started going to media events where it was common to drink most weeknights and weekends. After work drinks, tweetups, long lunches, brunches, everything had booze and it was common to be at an open bar. I didn’t want to have that life anymore.

Learning about the Sober Curious movement inspired me. I don’t want to completely cut alcohol out of my life but having a positive relationship with it puts me in control. I’m now more comfortable going to events sober and not using alcohol to deal with social anxiety. I drink here and there but mostly with close friends or at home. As I’ve gotten older, it’s WAY harder to recover from a big night out and not nearly as cute to be totally wasted.

The Pretty Elevated pop-up is presented by Irisa Cannabis and on until mid-September. They’ve got a whole bunch of workshops and talks happening, check out prettyelevated.ca for tickets and event times.

If you weren’t able to get a ticket to our talk (it sold out in 24 hours!), please come anyway! Tickets are free and we expect there will be a few who don’t show up. The panel is hosted the lovely April Wozny, a close friend, and advocate for mental health & addiction. She’s been sober since 2015 and will be sharing stories about sober life including sex, dating, and relationships.


I’m really looking forward to this event and being part of the conversation around living a sober-ish life! On that note, still a big fan of cannabis. 😁

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Video: Increasing Opportunity Through Personal Branding

Video: Increasing Opportunity Through Personal Branding

Last month I had a great time speaking at LinkedIn Local Toronto at The Centre for Social Innovation (CSI).

I was the opening keynote where I spoke a little bit about my career and how building my personal brand helped create opportunity.

In this video, you’ll hear 3 examples where my personal brand helped me get booked for jobs.

Excuse the audio, I was using a handheld mic and this is recorded on my iPhone. I will note that Sean wanted to shoot on a camera with a lav mic but I insisted on using the phone. Next time I will let the pro handle it!

Thanks, Bobby & the LinkedIn Local team for having me!


Looking for a speaker or host for your upcoming event? Send me an email or contact my speaker agent at The National Speakers Bureau.

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Podcast: Into the Weeds ITW:S1E27 – Casie Stewart – Blogger

Podcast: Into the Weeds ITW:S1E27 – Casie Stewart – Blogger

A couple of weeks ago I sat down w/ the crew from Get Into The Weeds at Post Office Sound. It was really fun and the light was amazing! I shared stories about how I got to where am today and the weird/wonderful path I took.

We talked cannabis and if you swipe you’ll find a snippet of a story from when I was in college. I haven’t sent it to dad yet! The podcast ep is full of stories & lulz. I‘ve posted it on the blog and put the link in Stories/bio.

I love this interview and I hope you enjoy it too!!!! Thanks to the guys for having me! ✌🏼😊🍃🍃


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Podcast: #WiththeJoneses – Episode 3 – The OG #Blondetourage

Last week, my bff  Lauren O’Nizzle and I were on the Jones Media Podcast – Keeping Up with the Joneses. It was super fun! If you know Lauren and I or have been on the internet for a long time, you’ll enjoy this.

We talk a lot about influencers, brand partnerships, and how social media has changed over the 10 years we’ve been friends.

This week on Keeping Up with the Joneses, we have Casie Stewart and Lauren Neil in conversation about starting as OG bloggers, tweet ups, their first paid gigs, how they transitioned into today’s influencer culture and tips for parents on how to engagement their kids in conversations about the internet. 

Casie Stewart & Lauren O'Nizzle on 'Keeping Up with the Joneses' Podcast with Jones Media.

Memory Lane – Stuff Mentioned in Podcast

Photo from Strombo’s TIFF party we mentioned in the podcast. Back there it was super rare to be invited to mainstream media parties. We were always ‘the bloggers’ around celebrities, actors, tv, and media people.
The original Blondetourage, blonde blogging girl gang: Lauren O’Nizzle, Me, Raymi, Keri, Carly.
Photo from GENYTO event back in the early days of Twitter.
The vibrating mascara, one of the first things I ever received from a PR company. Read more here about some of the first stuff I received and some thoughts on disclosure.

Thanks for tuning in!

I’ve opened up comments on this post to feel free to leave one if while listening!

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Get a Ticket for #IMakeALiving w/ FreshBooks

FreshBooks #IMakeALiving event at Burroughes, Casie Stewart speaking about building a brand online.

Next month, I’m speaking at FreshBooks #IMakeALiving event at the Burroughes. I’ve been following this series since it started and have been a few times. They bring together creatives from different industries to talk about how they make money, challenges, and lessons learned. You will leave feeling motivated and inspired.

#imakealiving: creating a genuine brand in the digital world

Our panel on March 27th brings together some great people and we’ll be talking about creating a brand in a digital world. Lots to discuss here!

Tickets are free, get one here!

Topics for the Night

  • Building an online business
  • Creating an online community
  • Projecting your persona
  • Creating authenticity in the digital space
  • Measuring ROI from impressions and reach
  • Finding the right social platform for your business

About #IMakeALiving

The #imakealiving event is returning to Toronto for the 4th time to bring together a diverse group of creatives, entrepreneurs and small business owners for a lively, candid and often hilarious conversation.

Part small business boot camp, part group therapy you’ll leave feeling inspired and motivated. Plus, you’ll get lots of actionable insights to take you and your business to the next level. After the discussion, the event opens up for networking & drinks – a great opportunity for you to meet like-minded folks!


If you’re not familiar with FreshBooks cloud accounting, check out freshbooks.com. I’ve been a customer for 5+ and use them to do all my invoicing!

Look forward to seeing you! LMK if you get a ticket!

casie stewart, this is my life
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Influencers + Cannabis: What Are The Rules?

Influencers + Cannabis: What Are The Rules?

Last week I was a speaker at an exciting event hosted by Jones Media at 1 Bloor. We are T-16 days away from legalization and the world of cannabis marketing is something people have a lot of questions about. The worlds of cannabis and business like an online dispensary canada are really, truly beginning to collide. They are rapidly growing in popularity which is why the need for cannabis businesses is increasing! Anybody that is running or looking to run a cannabis business may want to think about hiring somebody like a cannabis consultant for their company to run smoothly and efficiently.

Specifically, this talk was about cannabis + influencers and what is allowed within the rules of the new cannabis act. The panel featured Chris Nyberg, a lawyer who specializes in this area, Lorilynn McCorrister from Weed Box, and Jen Newton who does the High Tea podcast and comes from an agency/brand background.

We talked about everything from how do you market in a space that’s so highly regulated, how to partner with a licenced producer, how to align with an influencer, and examples of creative marketing we’ve seen.

On Going to the USA

One of the topics we talked right off the bat was can you still go to the USA if you work in, invest in, or post about cannabis on your social accounts? Sorry to say, you can 100% get a lifetime ban if you do any of those things. Safe bet is to scrub your social accounts and make sure you don’t mention your connection to the wonderful world of flower if you don’t have to. On my last trip I remove Weed VR social accounts & email from my phone and didn’t take any business cards. I have cards Director cards from Occupied VR in case anyone asks what my job is.

On Working with Influencers

Another thing I feel is important to share about this new industry is influencer + brand partnerships. This isn’t like a consumer product, it’s much more individual to a person’s lifestyle and habits. Partnering with someone who has social influencer brings a whole new level to authenticity. How does this person use cannabis in their life? What is their history with the plant? Are they willing to open up and talk about it? Does their lifestyle fit with the brand of the licenced producer? It’s not the same as working with something we might all use like coffee, clothing, or beauty products.

About the Legal Stuff

If you are an influencer, before you work with a LP or cannabis wellness company, make sure they are legal to sell their products in your state/province. Another thing to note is it is ok to write about cannabis from an educational point of view but not recreational. You are responsible for your content so if you’re not sure, ask the client or talk to a cannabis lawyer. If you need one, lmk.

Your Social Media Accounts

According to all the social platforms, posting about cannabis *could* be seen as promoting drug use and you risk getting your accounts shut down. As you have probably seen, there are heaps of cannabis-related accounts on social media. Chris aka ‘the fun police’ recommended use discretion and try to be creative, photos of you holding a big bud and smoking joints might not go over that well but an artful post about the lifestyle should be a-ok. Websites similar to www.saveoncannabis.com understand how to do this fantastically and also provide useful products and information.


If you have questions about this topic, I’ve been doing a lot of research and although I’m not a lawyer, I’d be happy to share what I’ve learned.

Thanks, Jones Media for hosting a great event!


On Wednesday this week I’m speaking on a panel about breaking down the stigma attached to cannabis. I’ll share details soon. If you are interested in attending, LMK!

casie stewart, autograph, famous, blogger, canada, toronto
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Local Ladies – Documentary

casie stewart, local ladies, toronto, blogger, entrepreneur, writer, film, influencer, localladiesca


This weekend I was invited to sit down with Katie and Meghan, who created Local Ladies, a series all about telling women’s stories in the community.

Over the past three years, they’ve interviewed women and screened the short films to raise funds for Women in Crisis. I was interviewed for a feature documentary they will be screening in September.

Some of the other Local Ladies!


The Local Ladies mission is to shine a light on as many incredible women in the community as possible through interviews, collaboration videos, and *soon* a podcast.

Check out their Press for Progress video they created for International Women’s Day 2018. The short film was then screened on March 8th at the Princess Twin in Uptown Waterloo.


The studio had great lighting so I took a bajillion selfies. I am also obsessed with this bright emoji yellow and will be wearing it from here on in. 😆

I’ll keep you posted on the premiere screening and other things surrounding the film! Find them on Twitter @LocalLadies.


Thank you, Katie and Meghan, for the kind words and reaching out to include me in this great project. Happy to share my story and hopefully inspire some Local Ladies along the way! 

 

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Being Human on The Internet #TEDx

Being Human on The Internet #TEDx


This my TEDx Talk from late 2015 where I speak about innovation and social media. The theme of TEDx Western was The Human Condition. I start out sharing some things I’ve had the opportunity to do because of the internet and then move into how the internet has changed, how fast they change, faking it, followers, narcissism, influencers, and where all this social media stuff is going. The original blog post from the day I spoke at Western University in London, ON is here.

tedx, casiestewart, toronto, western, speaker, NSB, blogger, infleuencer


“If you’re in school there’s a good chance you’ll be working in a job that doesn’t exist yet.” – Casie Stewart


Posting this gives me anxiety because I don’t think it’s my best work but I can’t take it back now! Feel free to watch if you have 15 minutes. I would love your comments, good OR bad. I know I kept turning around to face the screen and don’t do that anymore, the monitor up front wasn’t showing my slides. I was also a bit heaver here than I want to be omg the internet gives me anxiety. 


“If you have a vision, keep that in mind. Follow that. there might be people who may not understand but that’s because your vision is so far ahead they can’t see it yet”.  – Casie Stewart

TEDxWesternU 2015: The Human Condition; a concept that is intimately intertwined with every single one of our lives. All of us subscribe to the human condition and the diversity of what that means makes humanity the enigma that it is. Together we will try to navigate its definition from the perspectives of a variety of professionals. From implications on healthcare to business to human rights, TEDxWesternU 2015 will explore what it means to be human.


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Watch My Talk at Social Media Week 2017

Watch My Talk at Social Media Week 2017


Had a great time at Social Media Week. Was great to see so many familiar faces (like Raymi, hey girl!) and meet some new friends. Kudos to Michelle and the Pinch Social team for putting on a great festival. I’m proud to be a member of the Advisory Board and love seeing how HUGE SMWTO has grown over the years.

Deb from Rock-It Promotions and I spoke on a panel about influencers and influence and influencing. Very hot topic right now! Scroll down to watch my talk via Facebook Live video.


Watch My Talk At Social Media Week 2017

 

Time in for my influencer talk w/ Debra Sadowski at Social Media Week Toronto (SMWTO)!

Posted by Casie Stewart on Wednesday, November 15, 2017


Lauren was also a speaker and it was her birthday. I showed up with balloons to brighten her day. Take the sunshine wherever you go!

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Social Media Week Kicks Off Today – Visit YouTube, Twitter, Inspiring Speakers

Social Media Week Kicks Off Today – Visit YouTube, Twitter, Inspiring Speakers


Today kicks off Social Media Week in Toronto. I’ve been part of it every year since it started, in some capacity. This year I’m on the SMTWO  Advisory Board for my second year and speaking on a panel Wednesday. It is truly amazing to be part of an industry that has grown and developed SO MUCH the last 10 years.


I could go on an on about how special the start of it was and how there were so few people. Back then, the role of Community Manager didn’t exist, we couldn’t’ schedule updates, there were no analytics, no budgets, and advertising was few and far between. 

Back then people had influence, we called them leaders. Fearless self-starters who took chances, tried new things and did things differently. We followed to see what they would do next. Influence came from their work and the impact it had on others, not just followers. 

Things have really changed and they continue to change. This is what makes Social Media Week such an important event for our growing industry. Every year the topics are different and there’s new platforms, policies, and processes to discuss. For the past couple months, I’ve been tweeting ‘NEW THINGS EVERY DAY‘ almost daily when a new feature is added to Instagram, Twitter, Facebook, Snapchat. It’s a challenging space to work in because your tools and the entire drawing board are always changing.



#SMWTO has TONS of cool things, here are a few of my favourites!


Thank you to Michelle & Pinch Social, all sponsors and partners for making this happen another year.  I’m excited to attend a bunch of sessions, meet new people, and catch up with old friends.

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Speaking at Blue Mountain – Digital is the Direction

Speaking at Blue Mountain – Digital is the Direction


If you’re not constantly innovating, you’ll get left behind. Last week I spoke at a conference where I stressed the importance of a ‘digital first strategy when it comes to marketing and expanding your business. On the way to Blue Mountain, I stopped by a corn field to take a couple photos in the corn, a la Children of the Corn.

I like to spend some time by myself before I hit the stage so I grabbed lunch at the Italian restaurant in the village. Wore my fav new blazer from Zara. Yes, the same one I was wearing in the video last week.

We all know what happened to Blockbuster when they didn’t think ‘digital first’, they essentially died and were overtaken by online movie streaming services like Amazon & Netflix.

we’ll always have traditional media but if you want to connect directly with your audience in real time, social media is the future

 

 

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