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Influencers + Cannabis: What Are The Rules?

Influencers + Cannabis: What Are The Rules?

Last week I was a speaker at an exciting event hosted by Jones Media at 1 Bloor. We are T-16 days away from legalization and the world of cannabis marketing is something people have a lot of questions about.

Specifically, this talk was about cannabis + influencers and what is allowed within the rules of the new cannabis act. The panel featured Chris Nyberg, a lawyer who specializes in this area, Lorilynn McCorrister from Weed Box, and Jen Newton who does the High Tea podcast and comes from an agency/brand background. 

We talked about everything from how do you market in a space that’s so highly regulated, how to partner with a licenced producer, how to align with an influencer, and examples of creative marketing we’ve seen.¬†

On Going to the USA

One of the topics we talked right off the bat was can you still go to the USA if you work in, invest in, or post about cannabis on your social accounts? Sorry to say, you can 100% get a lifetime ban if you do any of those things. Safe bet is to scrub your social accounts and make sure you don’t mention your connection to the wonderful world of flower if you don’t have to. On my last trip I remove Weed VR social accounts & email from my phone and didn’t take any business cards. I have cards Director cards from Occupied VR in case anyone asks what my job is.¬†

On Working with Influencers

Another thing I feel is important to share about this new industry is influencer + brand partnerships. This isn’t like a consumer product, it’s much more individual to a person’s lifestyle and habits. Partnering with someone who has social influencer brings a whole new level to authenticity. How does this person use cannabis in their life? What is their history with the plant? Are they willing to open up and talk about it? Does their lifestyle fit with the brand of the licenced producer? It’s not the same as working with something we might all use like coffee, clothing, or beauty products.¬†

About the Legal Stuff

If you are an influencer, before you work with a LP or cannabis¬†wellness company,¬† make sure they are legal to sell their products in your state/province. Another thing to note is it is ok to write about cannabis from an educational point of view¬†but not recreational. You are responsible for your content so if you’re not sure, ask the client or talk to a cannabis lawyer. If you need one, lmk.¬†

Your Social Media Accounts

According to all the social platforms, posting about cannabis *could* be seen as promoting drug use and you risk getting your accounts shut down. As you have probably seen, there are heaps of cannabis-related accounts on social media. Chris aka ‘the fun police’ recommended use discretion and try to be creative, photos of you holding a big bud and smoking joints might not go over that well but an artful post about the lifestyle should be a-ok.¬†


If you have questions about this topic, I’ve been doing a lot of research and although I’m not a lawyer, I’d be happy to share what I’ve learned.

Thanks, Jones Media for hosting a great event!


On Wednesday this week I’m speaking on a panel about breaking down the stigma attached to cannabis. I’ll share details soon. If you are interested in attending, LMK!

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Local Ladies – Documentary

Local Ladies – Documentary

This weekend I was invited to sit down with Katie and Meghan, who created Local Ladies, a series all about telling women’s stories in the community.

Over the past three years, they’ve interviewed women and screened the short films to raise funds for Women in Crisis. I was interviewed for a feature documentary they will be screening in September.

Some of the other Local Ladies!


The Local Ladies mission is to shine a light on as many incredible women in the community as possible through interviews, collaboration videos, and *soon* a podcast.

Check out their Press for Progress video they created for International Women’s Day 2018.¬†The short film was then screened on March 8th at the Princess Twin in Uptown Waterloo.


The studio had great lighting so I took a bajillion selfies. I am also obsessed with this bright emoji yellow and will be wearing it from here on in. ūüėÜ

I’ll keep you posted on the premiere screening and other things surrounding the film! Find them¬†on Twitter @LocalLadies.


Thank you, Katie and Meghan, for the kind words and reaching out to include me in this great project. Happy to share my story and hopefully inspire some Local Ladies along the way! 

 

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Being Human on The Internet #TEDx

Being Human on The Internet #TEDx

This my TEDx Talk from late 2015 where I speak¬†about innovation and social media. The theme of TEDx Western was The Human Condition. I start out sharing some things I’ve had the opportunity¬†to do because of the internet¬†and then move into how the internet has changed, how fast they change, faking it, followers, narcissism, influencers, and where all this social media stuff is going. The original blog post from the day I spoke at Western University in London, ON is here.

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“If you’re in school there’s a good chance you’ll be working in a job that doesn’t exist yet.” – Casie Stewart


Posting this gives me anxiety because¬†I don’t think it’s my best work but I can’t take it back now! Feel free to watch if you have 15 minutes. I would love your comments, good OR bad. I know I kept turning around to face the screen and don’t do that anymore, the monitor up front wasn’t showing my slides. I was also a bit heaver here than I want to be omg the internet gives me anxiety.¬†


“If you have a vision, keep that in mind. Follow that. there might be people who may not understand but that’s because¬†your vision is so far ahead they can’t see it yet”. ¬†– Casie Stewart

TEDxWesternU 2015: The Human Condition; a concept that is intimately intertwined with every single one of our lives. All of us subscribe to the human condition and the diversity of what that means makes humanity the enigma that it is. Together we will try to navigate its definition from the perspectives of a variety of professionals. From implications on healthcare to business to human rights, TEDxWesternU 2015 will explore what it means to be human.


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Watch My Talk at Social Media Week 2017

Watch My Talk at Social Media Week 2017

Had a great time at Social Media Week. Was great to see so many familiar¬†faces (like Raymi, hey girl!) and meet some new friends. Kudos to Michelle and the Pinch Social team for putting on a great festival. I’m proud to be a member of the Advisory Board and love seeing how HUGE SMWTO has grown over the years.

Deb from Rock-It Promotions and I spoke on a panel about influencers and influence and influencing. Very hot topic right now! Scroll down to watch my talk via Facebook Live video.


Watch My Talk At Social Media Week 2017

 

Time in for my influencer talk w/ Debra Sadowski at Social Media Week Toronto (SMWTO)!

Posted by Casie Stewart on Wednesday, November 15, 2017


Lauren was also a speaker and it was her birthday. I showed up with balloons to brighten her day. Take the sunshine wherever you go!

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Social Media Week Kicks Off Today – Visit YouTube, Twitter, Inspiring Speakers

Social Media Week Kicks Off Today – Visit YouTube, Twitter, Inspiring Speakers

Today kicks off Social Media Week in Toronto. I’ve been part of it every year since it started, in some capacity. This year I’m on the SMTWO¬† Advisory Board for my second¬†year and speaking on a panel Wednesday. It is truly amazing to be part of an industry that has grown and developed SO MUCH the last 10 years.


I could go on an on about how special the start of it was and how there were so few people. Back then, the role of Community Manager didn’t exist, we couldn’t’ schedule updates, there were no analytics, no budgets, and advertising was few and far between.¬†

Back then people had influence, we called them leaders. Fearless self-starters who took chances, tried new things and did things differently. We followed to see what they would do next. Influence came from their work and the impact it had on others, not just followers. 

Things have really changed and they¬†continue to change. This is what makes Social Media¬†Week such an important event for our growing industry. Every year the topics are different and there’s new platforms, policies, and processes to discuss. For the past couple months, I’ve been tweeting ‘NEW THINGS EVERY DAY‘ almost daily when a new feature is added to Instagram, Twitter, Facebook, Snapchat. It’s a challenging space to work in because¬†your tools and the entire drawing board are always¬†changing.



#SMWTO has TONS of cool things, here are a few of my favourites!


Thank you to Michelle¬†& Pinch Social, all sponsors and partners for making this happen another year.¬† I’m excited to attend a bunch¬†of sessions, meet new people, and catch up with old friends.

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Speaking at Blue Mountain – Digital is the Direction

Speaking at Blue Mountain – Digital is the Direction

If you’re not constantly¬†innovating, you’ll get left behind. Last week I spoke at a conference where I stressed the importance of a ‘digital first strategy when it comes to marketing and expanding your business. On the way to Blue Mountain, I stopped by a corn field to take a couple photos in the corn, a la Children of the Corn.

I like to spend some time by myself before I hit the stage so I grabbed lunch at the Italian restaurant in the village. Wore my fav new blazer from Zara. Yes, the same one I was wearing in the video last week.

We all know what happened to Blockbuster when they didn’t think ‘digital first’, they essentially¬†died and were overtaken by online movie streaming services like Amazon & Netflix.

we’ll always have traditional media but if you want to connect directly with your audience in real time, social media is the future

 

 

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About Casie Stewart

Casie Stewart is a Canadian writer, director, and entrepreneur. She’s an award-winning content creator and expert in digital. During her decade-long career in media, she’s been named Canadian Screen Award Winner (Voice Pioneer), Best Travel Blog, and Top 30 Lifestyle Blogs in Canada. Casie¬†has been a keynote speaker at SXSW, NXNE, TEDx, and spoken at YouTube Canada and the United Nations of Canada. She lives in Toronto with her boyfriend and loves summer weekends at the cottage when she’s not travelling.

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