Had a fun time directing this shoot for Bacardi Canada’s agency with 1188. We spent two days on set in a studio. one shooting the people and another shooting product. We had a cast of about 5 people, most found via casting with the addition of my sister, Brock Mclaughlin, and Garrett.
I love doing these fun shoots! Safe to say we had heaps of Bacardi left over!
I’ve been trying do a better job of keeping tract of my actual blog related work. Since casiestewart.com is a mostly a diary about my life, it can be hard to determine what is sponsored (work) and what isn’t. I share heaps so maybe you miss the little disclaimer line now & then.
I like to keep a good mix of non-sponsored content mixed in with the spon con. Last year I set up casiestewart.biz as my online portfolio website and I UPDATED IT THIS WEEKEND. There’s 100+ examples of sponsored things I’ve done over the past few years. Crazy how they all add up! Found this quote on Forbes over the weekend and it’s what motivated me to stop scrolling social media and put in some quality time building my website. I’m finding/remembering stuff all the time so there’s a bunch more to add.
This week I’m on a panel at the NextMedia Conference talking about this stuff with someone from the ASC, Facebook, and an agent who represents influencers. It’s sure to be a good discussion and spark even more around the topic. In a prep call for the panel, Janet from the ASC said:
“We have simply introduced a new Interpretation Guideline to require disclosure of any material connection, because we identified a gap in the coverage of the Canadian Code of Advertising Standards regarding bloggers and influencers.”
Influencers and sponsored content are a very hot topic right now with new rules in Canada from the ASC based on the USA FTC regulations on testimonials, endorsements, and reviews. If you are interested in the you can find them here. DEFF WORTH READING.
I’ve got a few more things to share on this topic, it’s surely not going away. Until then, make sure you take a peek at my work at casiestewart.biz/work!