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Podcast: Altavie + The Business of Cannabis

Podcast: Altavie + The Business of Cannabis

I was recently on a panel at House of VR hosted by AltaVie, a recreational cannabis brand by MedReleaf. It was broadcast live on The 4:19, a daily show by Jay Rosenthal & The Business of Cannabis. We had a great chat about how we use cannabis in our lives. Scroll down to listen and watch a  few snippets on video.


Listen to ‘Cannabis Everyday on the 4:19

The panel starts around the 3-minute mark and is just over half an hour. Hit play below to listen and check out more episodes of the 4:19 here.

Ep. 27 “Cannabis Everyday” Panel – Live from the AltaVie Pop-Up

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Joining me on the panel were Shannon O’Hearn, Manager, Clinic Affairs, MedReleaf, Ming Bérubé-Sam, Yoga instructor, cannabis patient. The panel looked at a series of meanings of “Cannabis Everyday” – from medical applications to incorporation into wellness regimes to adult-use recreational use.

Thank you AltaVie & MedReleaf for providing the space for us to have these conversations. I’m looking forward to more like this in the future as Canada becomes a world leader in legal cannabis. 

I recently became a medical cannabis patient, if you are interested or have any questions about the process, feel free to ask! 

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Lift & Co. High Profile

Lift & Co. High Profile

Here’s an excerpt from my recent interview with Lift & Co about how I use cannabis in my life and why I decided to talk about it.

Read the full interview here. There are some good interviews in this series including Mary Zilba from Housewives of Vancouver, B-Real from Cypress Hill, Comedian Donell Rawlings, and DJ Unimerce


With the legislation around the corner and heaps of cool cannabis events popping up, I’m ok coming out of the ‘cannabis closet’. I’ve talked to my parents about it, my mum thinks it cool and likes that I’m on the cusp of something new. I feel the same excitement and energy as when social media was just getting started. A lot of creativity is going into marketing, branding, and storytelling around cannabis. At this point, I feel if a brand doesn’t want to work with me because I use cannabis, that’s ok. My blog is called This Is My Life and this is my life! As a female entrepreneur, I feel like it’s a blessing that a new industry is opening up around something I’m passionate about and have experience in. If I can use my voice to help shed a positive light on an incredible and natural substance, why not?!

You have to take a chance sometimes. When I started my blog, social media wasn’t really invented yet. There was no advertising, scheduling for analytics programs. I was part of that early group of people in the social tech scene from 2008-2012 and it was so inspiring and exciting. We were doing something that people thought was super nerdy at the time but social media is everywhere now. If I hadn’t gotten into it back then I wouldn’t be where I am now. I’ve always been an early adopter and like to learn as I go. What a time to be alive.


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Influencers + Cannabis: What Are The Rules?

Influencers + Cannabis: What Are The Rules?

Last week I was a speaker at an exciting event hosted by Jones Media at 1 Bloor. We are T-16 days away from legalization and the world of cannabis marketing is something people have a lot of questions about.

Specifically, this talk was about cannabis + influencers and what is allowed within the rules of the new cannabis act. The panel featured Chris Nyberg, a lawyer who specializes in this area, Lorilynn McCorrister from Weed Box, and Jen Newton who does the High Tea podcast and comes from an agency/brand background. 

We talked about everything from how do you market in a space that’s so highly regulated, how to partner with a licenced producer, how to align with an influencer, and examples of creative marketing we’ve seen. 

On Going to the USA

One of the topics we talked right off the bat was can you still go to the USA if you work in, invest in, or post about cannabis on your social accounts? Sorry to say, you can 100% get a lifetime ban if you do any of those things. Safe bet is to scrub your social accounts and make sure you don’t mention your connection to the wonderful world of flower if you don’t have to. On my last trip I remove Weed VR social accounts & email from my phone and didn’t take any business cards. I have cards Director cards from Occupied VR in case anyone asks what my job is. 

On Working with Influencers

Another thing I feel is important to share about this new industry is influencer + brand partnerships. This isn’t like a consumer product, it’s much more individual to a person’s lifestyle and habits. Partnering with someone who has social influencer brings a whole new level to authenticity. How does this person use cannabis in their life? What is their history with the plant? Are they willing to open up and talk about it? Does their lifestyle fit with the brand of the licenced producer? It’s not the same as working with something we might all use like coffee, clothing, or beauty products. 

About the Legal Stuff

If you are an influencer, before you work with a LP or cannabis wellness company,  make sure they are legal to sell their products in your state/province. Another thing to note is it is ok to write about cannabis from an educational point of view but not recreational. You are responsible for your content so if you’re not sure, ask the client or talk to a cannabis lawyer. If you need one, lmk

Your Social Media Accounts

According to all the social platforms, posting about cannabis *could* be seen as promoting drug use and you risk getting your accounts shut down. As you have probably seen, there are heaps of cannabis-related accounts on social media. Chris aka ‘the fun police’ recommended use discretion and try to be creative, photos of you holding a big bud and smoking joints might not go over that well but an artful post about the lifestyle should be a-ok. 


If you have questions about this topic, I’ve been doing a lot of research and although I’m not a lawyer, I’d be happy to share what I’ve learned.

Thanks, Jones Media for hosting a great event!


On Wednesday this week I’m speaking on a panel about breaking down the stigma attached to cannabis. I’ll share details soon. If you are interested in attending, LMK!

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Follow the Pot of Gold 🌈⚱️🍃

Follow the Pot of Gold 🌈⚱️🍃

Good morning and happy Monday! Spent the weekend at the cottage wearing sweatpants and a hoodie, cooking, reading, and relaxing. The cool Autumn air is a nice change from hot summer. We made a fire at night but it was still warm enough in the day to take Sean out wakeboarding.

The thing I love about Monday is not knowing what the week will bring aside from the things already in my calendar. I’m looking forward to being back to the office after a whirlwind month with Toronto Fashion Week, TIFF, and a trip to Mexico.  


Scroll down for details about a panel I’m moderating Wednesday on influencers + cannabis, an interview I did for Lift & Co. Magazine, and a great feature on Biome Grow, the company that acquired Weed VR.


High Profile w/ Lift & Co.

A couple weeks ago I sat down at a cafe near our place for a chat with Kate Robinson for Lift & Co.  Magazine. We were discussing coming out the ‘cannabis closet’ and my story. Read my story on Lift & Co here or click on the image below!

HIgh Profile with Casie Stewart by Lift & Co. on cannabis & the emerging industry.

Cannabis in An Influencer Age

This week I’m moderating a panel for influencers and agency people about working together in the new cannabis industry. The panel will feature a few experts and you’ll learn creative ways to partner with brands, produce content, and work within the regulations. 

casie stewart, cannabis, influencer, marketing, jones media, wework

A panel discussion with Cannabis experts, covering influencer marketing and what to expect within a highly regulated cannabis landscape. We’re talking about how influencers can partner with Cannabis brands while being cautious of Bill-45 and the impact it may have. With the legalization of Cannabis in Canada, how will marketers and brands be able to work with Influencers? 

Semi-permanent tattoos provided by Inkbox.
Beer provided by Lost Craft. Munchies will be provided.

Who is Biome Grow and What a Good Business Plan Means to Cannabis Investors

Earlier this year a Canadian Licenced Producer acquired Weed VR, a company started by the team at Occupied VR (Sean’s company). This article has some great info about the current CEO and what Biome Grow Inc. is bringing to the growing cannabis industry. There are some high profile board members behind the team at Biome including Steven Poirier, former president of Moosehead Beer, and  George Smitherman, former Health Minister for Ontario. The article mentions Biome plans to go ‘public on the Canadian Securities Exchange soon through a reverse merger with a company called Orca Touchscreen Technologies Ltd. (CSE:OAA).’

Exciting times ahead, stay tuned for what’s next!

“Biome already has a license to grow with more to come, the production capacity, the technology and most of all, a solid business plan. Does this mean Biome will be the next major player in Canada’s marijuana industry? I don’t know, but from an analyst’s perspective there are not many missing variables.”

National Marijuana News, September 23, 2018


Sean took these of me when we were walking over to the MOCA Grand Opening on Friday. The mural is right by our house. Love having this great new gallery in the neighbourhood, the area is changing in so many beautiful ways. Go visit MOCA then stop by the Drake Commissary or Henderson Brewing. So fun!

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Takin’ It Back to Where It Started in ’71

Takin’ It Back to Where It Started in ’71

If you’ve been near Queen West and the Ossington area lately you’ll probably have noticed a big blue building at 9 Ossington. Until September 30th it’s the home of the San Rafael Experience popup, a time warp that takes you back to 1971 where ‘4:20’ started in San Rafael, California. I went for the opening and honestly, it was really cool! Cannabis companies are being super creative with their marketing and this is a great example brought to you by the same company that did the Altavie event in the spring.

casie stewart, scratch bastid, kelly beker, san rafael 71, cannabis, hendrixroe
Scratch Bastid DJ + Kelly from MedReleaf and I in our matching Hendrixroe X San Rafael ’71 Jackets

Once you step through that blue doorway, you enter a 70’s themed record shop with a bar, dj, living room, screen printing, vintage shopping, and plenty of photo opps. There’s live music every night in the basement and can use your San Rafael token to can peruse and pay for real records the shop. Scroll down for some pix and the list of artists performing this week.


Thanks to the San Raf team for the invite and I’ll be back this week for live music & retro hangs! FYI there was no cannabis at the popup but if you have questions about anything before legalization, they’ve got answers. 🍃😊


San Rafael ’71 Popup Hours + Live Music

Mondays – Wednesdays 2:00pm – 10:00pm
Thursdays – Saturdays 3:00pm – 11:00pm
Sundays 2:00pm – 10:00pm

Live Music @ San Rafael ’71:
Sept 19 / 30 – Tessa Gooden
Sept 23 – Adam Jessin
Sept 24 – Jordo
Sept 25 – Dave Borins
Sept 27 – Jory Nash
Sept 28 – Crown Lands
Sept 29 – Tokyo Police Club

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High Tea: You Can Roll With Us

High Tea: You Can Roll With Us

You walk past a group of beautiful, stylish ladies outside a cute and classy coffee shop in a quiet neighbourhood. Everything looks normal until you get a little closer and see a cloud of smoke big enough for a rap video and realise what’s up!  🍃


The other week I had a really cool experience of attending an event called ‘See You Next Tuesday‘ hosted by the fine ladies of the High Tea podcast (listen here). It was a rolling salon and flower side chat where we had an in-depth lesson on rolling the perfect joint and talked about cannabis. We each took home a few goodies and fresh cut flowers. It was fun!

Michelle Bilodeau , Carly Stojsic, High Tea Host Jen Newtz

The High Tea podcast was started to create ‘high-vibe entertainment, for women who also love weed‘. Each episode is a ‘blunt and thoughtful exploration of pot and its magic‘. I love the play on words you’ll find in everything they share including the name of the event series. Thanks for hosting a fun night! 


Over the past few months, I’ve spent more time having great conversations with amazing women over cannabis vs. late nights with too much wine. It’s so much of a healthier lifestyle, I’ve cut down my drinking significantly and even lost weight. The side effects of cannabis are much more positive including increased creativity and less pain/anxiety, instead of a hangover.

Looking forward to their next event and more interesting cannabis events. A couple weeks ago I went to a cannabis brand launch at a strip club, Monday there’s another in a warehouse, and there’s a popup right now on Ossington hosted by San Rafael ’71 (details here!).

It’s an exciting time to be alive with legalization just around the corner!


Listen to theHigh Tea Podcast

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About Casie Stewart

Casie Stewart is a Canadian writer, director, and entrepreneur. She’s an award-winning content creator and expert in digital. During her decade-long career in media, she’s been named Canadian Screen Award Winner (Voice Pioneer), Best Travel Blog, and Top 30 Lifestyle Blogs in Canada. Casie has been a keynote speaker at SXSW, NXNE, TEDx, and spoken at YouTube Canada and the United Nations of Canada. She lives in Toronto with her boyfriend and loves summer weekends at the cottage when she’s not travelling.

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