Last week, my bffLauren O’Nizzle and I were on the Jones Media Podcast – Keeping Up with the Joneses. It was super fun! If you know Lauren and I or have been on the internet for a long time, you’ll enjoy this.
We talk a lot about influencers, brand partnerships, and how social media has changed over the 10 years we’ve been friends.
This week on Keeping Up with the Joneses, we have Casie Stewart and Lauren Neil in conversation about starting as OG bloggers, tweet ups, their first paid gigs, how they transitioned into today’s influencer culture and tips for parents on how to engagement their kids in conversations about the internet.
Memory Lane – Stuff Mentioned in Podcast
Thanks for tuning in!
I’ve opened up comments on this post to feel free to leave one if while listening!
Next month, I’m speaking at FreshBooks #IMakeALiving event at the Burroughes. I’ve been following this series since it started and have been a few times. They bring together creatives from different industries to talk about how they make money, challenges, and lessons learned. You will leave feeling motivated and inspired.
#imakealiving: creating a genuine brand in the digital world
Our panel on March 27th brings together some great people and we’ll be talking about creating a brand in a digital world. Lots to discuss here!
Finding the right social platform for your business
The #imakealiving event is returning to Toronto for the 4th time to bring together a diverse group of creatives, entrepreneurs and small business owners for a lively, candid and often hilarious conversation.
Part small business boot camp, part group therapy you’ll leave feeling inspired and motivated. Plus, you’ll get lots of actionable insights to take you and your business to the next level. After the discussion, the event opens up for networking & drinks – a great opportunity for you to meet like-minded folks!
If you’re not familiar with FreshBooks cloud accounting, check out freshbooks.com. I’ve been a customer for 5+ and use them to do all my invoicing!
Look forward to seeing you! LMK if you get a ticket!
Last week I was a speaker at an exciting event hosted by Jones Media at 1 Bloor. We are T-16 days away from legalization and the world of cannabis marketing is something people have a lot of questions about. The worlds of cannabis and business like an online dispensary canada are really, truly beginning to collide. They are rapidly growing in popularity which is why the need for cannabis businesses is increasing! Anybody that is running or looking to run a cannabis business may want to think about hiring somebody like a cannabis consultant for their company to run smoothly and efficiently.
We talked about everything from how do you market in a space that’s so highly regulated, how to partner with a licenced producer, how to align with an influencer, and examples of creative marketing we’ve seen.
On Going to the USA
One of the topics we talked right off the bat was can you still go to the USA if you work in, invest in, or post about cannabis on your social accounts? Sorry to say, you can 100% get a lifetime ban if you do any of those things. Safe bet is to scrub your social accounts and make sure you don’t mention your connection to the wonderful world of flower if you don’t have to. On my last trip I remove Weed VR social accounts & email from my phone and didn’t take any business cards. I have cards Director cards from Occupied VR in case anyone asks what my job is.
On Working with Influencers
Another thing I feel is important to share about this new industry is influencer + brand partnerships. This isn’t like a consumer product, it’s much more individual to a person’s lifestyle and habits. Partnering with someone who has social influencer brings a whole new level to authenticity. How does this person use cannabis in their life? What is their history with the plant? Do they know about the vancouver dispensary no card options, or are they new to the scene? Are they willing to open up and talk about it? Does their lifestyle fit with the brand of the licenced producer? It’s not the same as working with something we might all use like coffee, clothing, or beauty products.
About the Legal Stuff
If you are an influencer, before you work with a LP or cannabis wellness company, make sure they are legal to sell their products in your state/province. Another thing to note is it is ok to write about cannabis from an educational point of view but not recreational. You are responsible for your content so if you’re not sure, ask the client or talk to a cannabis lawyer. If you need one, lmk.
Your Social Media Accounts
According to all the social platforms, posting about cannabis *could* be seen as promoting drug use and you risk getting your accounts shut down. As you have probably seen, there are heaps of cannabis-related accounts on social media. Chris aka ‘the fun police’ recommended use discretion and try to be creative, photos of you holding a big bud and smoking joints might not go over that well but an artful post about the lifestyle should be a-ok. Websites similar to www.saveoncannabis.com understand how to do this fantastically and also provide useful products and information.
If you have questions about this topic, I’ve been doing a lot of research and although I’m not a lawyer, I’d be happy to share what I’ve learned.
This my TEDx Talk from late 2015 where I speak about innovation and social media. The theme of TEDx Western was The Human Condition. I start out sharing some things I’ve had the opportunity to do because of the internet and then move into how the internet has changed, how fast they change, faking it, followers, narcissism, influencers, and where all this social media stuff is going. The original blog post from the day I spoke at Western University in London, ON is here.
“If you’re in school there’s a good chance you’ll be working in a job that doesn’t exist yet.” – Casie Stewart
Posting this gives me anxiety because I don’t think it’s my best work but I can’t take it back now! Feel free to watch if you have 15 minutes. I would love your comments, good OR bad. I know I kept turning around to face the screen and don’t do that anymore, the monitor up front wasn’t showing my slides. I was also a bit heaver here than I want to be omg the internet gives me anxiety.
“If you have a vision, keep that in mind. Follow that. there might be people who may not understand but that’s because your vision is so far ahead they can’t see it yet”. – Casie Stewart
TEDxWesternU 2015: The Human Condition; a concept that is intimately intertwined with every single one of our lives. All of us subscribe to the human condition and the diversity of what that means makes humanity the enigma that it is. Together we will try to navigate its definition from the perspectives of a variety of professionals. From implications on healthcare to business to human rights, TEDxWesternU 2015 will explore what it means to be human.
Had a great time at Social Media Week. Was great to see so many familiar faces (like Raymi, hey girl!) and meet some new friends. Kudos to Michelle and the Pinch Social team for putting on a great festival. I’m proud to be a member of the Advisory Board and love seeing how HUGE SMWTO has grown over the years.
Deb from Rock-It Promotions and I spoke on a panel about influencers and influence and influencing. Very hot topic right now! Scroll down to watch my talk via Facebook Live video.
Watch My Talk At Social Media Week 2017
Time in for my influencer talk w/ Debra Sadowski at Social Media Week Toronto (SMWTO)!
Today kicks off Social Media Week in Toronto. I’ve been part of it every year since it started, in some capacity. This year I’m on the SMTWO Advisory Board for my second year and speaking on a panel Wednesday. It is truly amazing to be part of an industry that has grown and developed SO MUCH the last 10 years.
I could go on an on about how special the start of it was and how there were so few people. Back then, the role of Community Manager didn’t exist, we couldn’t’ schedule updates, there were no analytics, no budgets, and advertising was few and far between.
Back then people had influence, we called them leaders. Fearless self-starters who took chances, tried new things and did things differently. We followed to see what they would do next. Influence came from their work and the impact it had on others, not just followers.
Things have really changed and they continue to change. This is what makes Social Media Week such an important event for our growing industry. Every year the topics are different and there’s new platforms, policies, and processes to discuss. For the past couple months, I’ve been tweeting ‘NEW THINGS EVERY DAY‘ almost daily when a new feature is added to Instagram, Twitter, Facebook, Snapchat. It’s a challenging space to work in because your tools and the entire drawing board are always changing.
#SMWTO has TONS of cool things, here are a few of my favourites!