A couple of weeks ago I sat down w/ the crew from Get Into The Weeds at Post Office Sound. It was really fun and the light was amazing! I shared stories about how I got to where am today and the weird/wonderful path I took.
We talked cannabis and if you swipe you’ll find a snippet of a story from when I was in college. I haven’t sent it to dad yet! The podcast ep is full of stories & lulz. I‘ve posted it on the blog and put the link in Stories/bio.
I love this interview and I hope you enjoy it too!!!! Thanks to the guys for having me! ✌????
Last week, my bffLauren O’Nizzle and I were on the Jones Media Podcast – Keeping Up with the Joneses. It was super fun! If you know Lauren and I or have been on the internet for a long time, you’ll enjoy this.
We talk a lot about influencers, brand partnerships, and how social media has changed over the 10 years we’ve been friends.
This week on Keeping Up with the Joneses, we have Casie Stewart and Lauren Neil in conversation about starting as OG bloggers, tweet ups, their first paid gigs, how they transitioned into today’s influencer culture and tips for parents on how to engagement their kids in conversations about the internet.
Memory Lane – Stuff Mentioned in Podcast
Thanks for tuning in!
I’ve opened up comments on this post to feel free to leave one if while listening!
Next month, I’m speaking at FreshBooks #IMakeALiving event at the Burroughes. I’ve been following this series since it started and have been a few times. They bring together creatives from different industries to talk about how they make money, challenges, and lessons learned. You will leave feeling motivated and inspired.
#imakealiving: creating a genuine brand in the digital world
Our panel on March 27th brings together some great people and we’ll be talking about creating a brand in a digital world. Lots to discuss here!
Finding the right social platform for your business
The #imakealiving event is returning to Toronto for the 4th time to bring together a diverse group of creatives, entrepreneurs and small business owners for a lively, candid and often hilarious conversation.
Part small business boot camp, part group therapy you’ll leave feeling inspired and motivated. Plus, you’ll get lots of actionable insights to take you and your business to the next level. After the discussion, the event opens up for networking & drinks – a great opportunity for you to meet like-minded folks!
If you’re not familiar with FreshBooks cloud accounting, check out freshbooks.com. I’ve been a customer for 5+ and use them to do all my invoicing!
Look forward to seeing you! LMK if you get a ticket!
Last week I was a speaker at an exciting event hosted by Jones Media at 1 Bloor. We are T-16 days away from legalization and the world of cannabis marketing is something people have a lot of questions about. The worlds of cannabis and business like an online dispensary canada are really, truly beginning to collide. They are rapidly growing in popularity which is why the need for cannabis businesses is increasing! Anybody that is running or looking to run a cannabis business may want to think about hiring somebody like a cannabis consultant for their company to run smoothly and efficiently.
We talked about everything from how do you market in a space that’s so highly regulated, how to partner with a licenced producer, how to align with an influencer, and examples of creative marketing we’ve seen.
On Going to the USA
One of the topics we talked right off the bat was can you still go to the USA if you work in, invest in, or post about cannabis on your social accounts? Sorry to say, you can 100% get a lifetime ban if you do any of those things. Safe bet is to scrub your social accounts and make sure you don’t mention your connection to the wonderful world of flower if you don’t have to. On my last trip I remove Weed VR social accounts & email from my phone and didn’t take any business cards. I have cards Director cards from Occupied VR in case anyone asks what my job is.
On Working with Influencers
Another thing I feel is important to share about this new industry is influencer + brand partnerships. This isn’t like a consumer product, it’s much more individual to a person’s lifestyle and habits. Partnering with someone who has social influencer brings a whole new level to authenticity. How does this person use cannabis in their life? What is their history with the plant? Do they know about the vancouver dispensary no card options, or are they new to the scene? Are they willing to open up and talk about it? Does their lifestyle fit with the brand of the licenced producer? It’s not the same as working with something we might all use like coffee, clothing, or beauty products.
About the Legal Stuff
If you are an influencer, before you work with a LP or cannabis wellness company, make sure they are legal to sell their products in your state/province. Another thing to note is it is ok to write about cannabis from an educational point of view but not recreational. You are responsible for your content so if you’re not sure, ask the client or talk to a cannabis lawyer. If you need one, lmk.
Your Social Media Accounts
According to all the social platforms, posting about cannabis *could* be seen as promoting drug use and you risk getting your accounts shut down. As you have probably seen, there are heaps of cannabis-related accounts on social media. Chris aka ‘the fun police’ recommended use discretion and try to be creative, photos of you holding a big bud and smoking joints might not go over that well but an artful post about the lifestyle should be a-ok. Websites similar to www.saveoncannabis.com understand how to do this fantastically and also provide useful products and information.
If you have questions about this topic, I’ve been doing a lot of research and although I’m not a lawyer, I’d be happy to share what I’ve learned.
This my TEDx Talk from late 2015 where I speak about innovation and social media. The theme of TEDx Western was The Human Condition. I start out sharing some things I’ve had the opportunity to do because of the internet and then move into how the internet has changed, how fast they change, faking it, followers, narcissism, influencers, and where all this social media stuff is going. The original blog post from the day I spoke at Western University in London, ON is here.
“If you’re in school there’s a good chance you’ll be working in a job that doesn’t exist yet.” – Casie Stewart
Posting this gives me anxiety because I don’t think it’s my best work but I can’t take it back now! Feel free to watch if you have 15 minutes. I would love your comments, good OR bad. I know I kept turning around to face the screen and don’t do that anymore, the monitor up front wasn’t showing my slides. I was also a bit heaver here than I want to be omg the internet gives me anxiety.
“If you have a vision, keep that in mind. Follow that. there might be people who may not understand but that’s because your vision is so far ahead they can’t see it yet”. – Casie Stewart
TEDxWesternU 2015: The Human Condition; a concept that is intimately intertwined with every single one of our lives. All of us subscribe to the human condition and the diversity of what that means makes humanity the enigma that it is. Together we will try to navigate its definition from the perspectives of a variety of professionals. From implications on healthcare to business to human rights, TEDxWesternU 2015 will explore what it means to be human.