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Twitter Fronts – Content Partnerships & New Live Shows!

Twitter Fronts – Content Partnerships & New Live Shows!

I love Twitter, I have since the day I joined over 10 years ago. It’s still my favourite social media platform, it’s the place news breaks and where you want to be when live events happen around the world.  Thanks to Twitter, I’ve been able to share my voice, meet like-minded people, and build life-long relationships. I love sharing random thoughts, photos, links to things I read and write, and getting the latest news.

“When something happens in the world, it happens first on Twitter”
@KayMadati, Head of Content at Twitter


If you’re not familiar with the term ‘Upfronts” it comes from TV and has to do with advertising. The Twitter Fronts are a chance for agencies, brands, and advertisers to see what options are available for branded content and partnerships.

Upfronts: In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. [Wikipedia]


Read My #TwitterFronts Tweets Here


According to the source, Twitter users are engaged, affluent, and educated. They want to make sure brand partnerships have contextual relevance, they have to make sense, and be mutually beneficial relationships.

They’re bringing exclusive partnerships for live content straight to Twitter to leverage their storytelling capabilities. We’re talking Buzzfeed, BNN, Corus, sports, BetaKit for tech, and a new media centre for brands who want to create live content. They’ve got everything covered, #onedirtydish will feature your fav chefs,

This year, for the first time the MMVAs will be broadcast live on Twitter, the show AND the red carpet. This is huge! I was the social media manager for the show when I worked there back in 2010. It was a dream of mine to see the show live on Twitter, although video wasn’t introduced on the platform until 2015 and there definitely wasn’t a ‘live’ option.

BuzzFeed’s AM2DM is a weekday show at 10am with all the latest entertainment. Canada’s managing editor said they’re bringing ‘next level conversations’ and I am here for it.


Twitter is also working with brands to create bespoke content. They’re breaking down what relevance means and making sure content is reaching the right people. Check out Producer, Twitter advanced brand tool for live broadcasts.

twitter, casie stewart, producer


I’m excited to see all this roll out. Gone are the days when we need cable TV, the future is INTERNET!

 

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Crawl into your creative cave and come out a butterfly.

Crawl into your creative cave and come out a butterfly.

I was so looking forward to being in the city this weekend. We’ve been away for almost every weekend since March! I got a few things done around the house and took some good time to fully relax. It feels great! We all need days like this.


After watching The Wedding on Saturday at Windsor Arms, I came home, changed into sweatpants, sat on my bed, opened my computer, and set up my iPad. It was the perfect day to chill. Tbh, I love sitting at home, quietly, on the couch or in my bed.

I’ve got a great little setup using a small table I made last year. I originally found it on Etsy but was crazy expensive on Etsy so I made it myself! It’s great it for sitting or working in bed, and as a footrest at the desk. For my mouse, I use a book or a marble board I got at The Drake General Store.

Another thing I use in my ‘bed office’ is this iPad holder from Umbra. I shared it in a gift guide video a couple years back (video). It’s $20 at Umbra but sold out and $35 on Amazon. 😥


The rest of the weekend I watched  The Marvelous Mrs. Maisel on Amazon Video (good show!) and caught up on the Y&R. Drove to the beach with Sean. Hung out with some friends in Trinity Bellwoods. Did some fireworks, played with sparklers. It was the perfect city weekend!


This week I’m in Vancouver with #TeamTelus.  I can’t wait! We’ve got 2 days of activities with the Canada-wide Telus influencer gang. Most of us are staying at the beautiful Westin Bayshore, the view looks amazing.

My flight is super early so I arrive with plenty of time to explore before we all meet up for dinner. As usual, I’m leaving packing to the last minute!

Here’s to a great week.
☀️ Sending you sunshine! ☀️

 


Made a Thing: Little Wooden Laptop Table

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TRANSFORM – What to See at FITC Toronto 2018

TRANSFORM – What to See at FITC Toronto 2018

Over the past couple years, I’ve attended FITC in Toronto and highly recommend it. I’m not shy about my love for emerging tech and welcome any opportunity to see what’s new, learn from innovators, and get my hands on the latest gadgets. If you love that stuff too, you should GET A TICKET NOW. Use code FITCCASIE for a 20% discount. Tell your boss you need to go for professional development. 


FITC is a hub for creatives and stands for Future, Innovation, Technology, Creativity. My first FITC was in 2011 and I was blown away by all the cool stuff I saw. It’s amazing to think about how technology has changed since then.

Last year I was walking around showing off my Snapchat glasses and this year nobody really uses the app anymore. I love tech because it moves so fast and it always changing. I’m writing this to you from the tech centre of the world in San Francisco, California. 🌁 Since 2012 FITC has held events all around the world bringing people like-minded people together to embrace design and technology.

FITC: The Technology & Creativity Conference

 


What to See at FITC Toronto 2018

Here’s a few things I picked I’ve added to my schedule. You can make yours on the website. The list of speakers is great and there’s heaps to learn. Something I really like about the website is for each session they detail an overview, objective, target audience, and 5 things the audience will learn. This helps you maximize your conference experience based on your own personal interest and desire to learn.

One of my fav things last year was the lounges set up for chatting and relaxing between sessions, one had mini massages and essential oil, another had bean bag chairs and beer. They have everything! 

FITC, casiestewart, tech, blogger


Wondering who attends? All kinds of people including a couple well-known companies you *might* have heard of. It’s a great place to meet people, network, and be inspired.


I would love to meet you there and attend sessions together/catch up. Use my code FITCCASIE for a 20% discount and LMK when you get a ticket.

 


Watch the 2017 FITC Highlight Reel

 

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This post is in partnership with FITC. FITC produces design and technology events worldwide which inspire, educate and challenge attendees. Since 2002, FITC has brought together like-minded professionals and students in Toronto, Amsterdam, Tokyo, San Francisco, Chicago, Seoul, New York, Los Angeles and many other cities.

Encouraging Women in Tech w/ Ladies Learning Code + Booking.com

Encouraging Women in Tech w/ Ladies Learning Code + Booking.com

Last week I attended a Women in Tech Panel hosted by Booking.com to kick of March which includes International Women’s Day. It was nice to see some of my fav ladies and be inspired by powerful women on the panel. The panel included: Melissa Sariffodeen, CEO & Co-founder of Canada Learning Code; Helen Papagiannis, Ph.D, a world-leading expert in the field of Augmented Reality; Huda Idrees, the founder and CEO of Dot Health; and Ioana Popa, Strategy Manager at Booking.com. It was refreshing to hear their stories of creating new things, fighting stereotypes, and career struggles.

Nadia (Addicted Magazine), me, Jenn (JennandtheCity


This year, Booking.com is honouring International Women’s Day with a month-long series of events in partnership with Canada Learning Code.

I’m quite familiar with Canada Learning Code, it was Ladies Learning Code was founded by some awesome Toronto Women. Since 2011, LLC has had over 17,500 participants and held over 600 events. The organization is dedicated to ensuring all Canadians – particularly woman and girls – are given equal opportunity to access education in tech, a field still mostly run by men. Yes, ladies! 


March Workshop w/ Ladies Learning Code

Booking.com has a two-part Ladies Learning Code workshop on March 21st and 28th. For $65, you’ll learn basic coding skills and build your own website in a positive and encouraging environment. It’s totally a-ok if you aren’t a code whiz, this workshop is perfect for beginners.

There’s more! Everyone who takes part in the workshop is has a chance to win a $500 Booking.com travel credit which can be used at any of the 1.6 million properties available on the site. PLUS, you’ll receive a professional one-hour mentorship session with a top female tech leader at Booking.com. Props if you get to chat with my friend Carolyn Van! 


How to Enter

 Participants must Tweet about a woman that inspires them using the hashtag #BookingFEMpowers. Winners will be announced at the start of the second workshop on Wednesday, March 28th.

Get Tickets Here

Time to get tweetin!


 “Connecting with strong female role models is crucial to help women advance their careers, especially in the tech industry. Our recent research revealed that 90% of female respondents would be inspired to chase their dreams just by seeing more women in leadership roles,” says Gillian Tans, Booking.com’s CEO. “Booking.com explores female mentorship opportunities wherever we can so that we can continue to support women to progress and excel in their careers.”


The workshop is presented by Booking.com and the title partner is my BFF Telus. Both companies are committed to encouraging women in tech and it’s my pleasure to work with them both. Thank you for supporting us!

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This post is in partnership with Booking.com and in line with my goals of female empowerment in tech. Booking.com is dedicated to providing women around the world with the tools they need to succeed in the tech industry. From the inaugural Booking.com Technology Playmaker Awards, to Women in Technology scholarships at the University of Oxford and the Delft University of Technology, to now partnering with Ladies Learning Code on coding workshops in Toronto, the company is working harder than ever to empower women around the world to achieve their digital dreams. Learn more here.

This is the Best Travel Accessory EVER.

This is the Best Travel Accessory EVER.

Mum and I arrived in New Zealand earlier this week and the flight was pretty great. I was a little nervous about driving in NZ on the other side of the road with a right-hand drive car but it was totally ok.

I was super alert after sleeping half of the flight from San Francisco to Auckland.

NOT A GOOD TRAVEL PILLOW

Everyone knows the travel pillows below but they’re bulky, not that stylish, and don’t really hold up your head.

Well, do I have the best travel accessory ever for you! 

I ordered the Trtl pillow from Amazon and when mum came over before we left, she was like “ok I need one of these too”. So now I have ordered two. It was an absolute lifesaver for the journey here. It wraps around your neck like a scarf and the plastic bit under the cover holds your head up. I slept 5 hours on the 11-hour flight, incredible! 



I picked up a few other things for this trip and they’ve already come in super handy. We’re in Auckland this week and driving up to the Coromandel Peninsula tomorrow to spend some time at the beach with some family on my dad’s side. I love it here so much.


With love from New Zealand!

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Need New Headshots? No Problemo!

Need New Headshots? No Problemo!

Last weekend on my way home from New Orleans I popped into the Iris Photobooth at the MSY Airport. I’d seen these booths on the internet and really wanted to give it a try. I thought the company was owned by LinkedIn but I have since learned it is not. The pop-up headshot station is marketed to LinkedIn users for new profile photos. Amazing idea if you ask me.

Photos are $20 for 6 photos including retouching and you get 1 hi-res download. I unlocked the remaining 5 for $5. I also did 2 sessions because I love having my photo taken! 😝

I think the photos turned out really good despite the fact that my hair wasn’t done, I did my makeup in the car, and had rushed to the airport. The lighting is super bright, almost better than a human headshot setup. (Sorry photographers, the robots are coming!) You can edit the photos right in the booth before saving in a FaceTune kinda way (smoothing, remove blemishes, whiten teeth etc).

If you’re looking to get some new photos done in Toronto there’s a booth at Ryerson near YD Square or you can catch them at airports around the USA. See locations here. I would love to be able to book it for a day at our office. I think I’ll pop into the Ryerson one next time I’m on the area. I had been meaning to get a couple photos for ages and this was SO EASY.


OK THAT’S ALL FOR TODAY OFF TO GET MY HAIR DONE BYE!

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This is not sponsored I don't even know them.

About Casie Stewart

Casie Stewart is a Canadian writer, director, and entrepreneur. She’s an award-winning content creator and expert in digital. During her decade-long career in media, she’s been named Canadian Screen Award Winner (Voice Pioneer), Best Travel Blog, and Top 30 Lifestyle Blogs in Canada. Casie has been a keynote speaker at SXSW, NXNE, TEDx, and spoken at YouTube Canada and the United Nations of Canada. She lives in Toronto with her boyfriend and loves summer weekends at the cottage when she’s not travelling.

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