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Takin’ It Back to Where It Started in ’71

Takin’ It Back to Where It Started in ’71

If you’ve been near Queen West and the Ossington area lately you’ll probably have noticed a big blue building at 9 Ossington. Until September 30th it’s the home of the San Rafael Experience popup, a time warp that takes you back to 1971 where ‘4:20’ started in San Rafael, California. I went for the opening and honestly, it was really cool! Cannabis companies are being super creative with their marketing and this is a great example brought to you by the same company that did the Altavie event in the spring.

casie stewart, scratch bastid, kelly beker, san rafael 71, cannabis, hendrixroe
Scratch Bastid DJ + Kelly from MedReleaf and I in our matching Hendrixroe X San Rafael ’71 Jackets

Once you step through that blue doorway, you enter a 70’s themed record shop with a bar, dj, living room, screen printing, vintage shopping, and plenty of photo opps. There’s live music every night in the basement and can use your San Rafael token to can peruse and pay for real records the shop. Scroll down for some pix and the list of artists performing this week.


Thanks to the San Raf team for the invite and I’ll be back this week for live music & retro hangs! FYI there was no cannabis at the popup but if you have questions about anything before legalization, they’ve got answers. 🍃😊


San Rafael ’71 Popup Hours + Live Music

Mondays – Wednesdays 2:00pm – 10:00pm
Thursdays – Saturdays 3:00pm – 11:00pm
Sundays 2:00pm – 10:00pm

Live Music @ San Rafael ’71:
Sept 19 / 30 – Tessa Gooden
Sept 23 – Adam Jessin
Sept 24 – Jordo
Sept 25 – Dave Borins
Sept 27 – Jory Nash
Sept 28 – Crown Lands
Sept 29 – Tokyo Police Club

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About Casie Stewart

Casie Stewart is a Canadian writer, director, and entrepreneur. She’s an award-winning content creator and expert in digital. During her decade-long career in media, she’s been named Canadian Screen Award Winner (Voice Pioneer), Best Travel Blog, and Top 30 Lifestyle Blogs in Canada. Casie has been a keynote speaker at SXSW, NXNE, TEDx, and spoken at YouTube Canada and the United Nations of Canada. She lives in Toronto with her boyfriend and loves summer weekends at the cottage when she’s not travelling around the world.

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