Influencers + Cannabis: What Are The Rules?
Last week I was a speaker at an exciting event hosted by Jones Media at 1 Bloor. We are T-16 days away from legalization and the world of cannabis marketing is something people have a lot of questions about. The worlds of cannabis and business like an online dispensary canada are really, truly beginning to collide. They are rapidly growing in popularity which is why the need for cannabis businesses is increasing! Anybody that is running or looking to run a cannabis business may want to think about hiring somebody like a cannabis consultant for their company to run smoothly and efficiently. Specifically, this talk was about cannabis + influencers and what is allowed within the rules of the new cannabis act. The panel featured Chris Nyberg, a lawyer who specializes in this area, Lorilynn McCorrister from Weed Box, and Jen Newton who does the High Tea podcast and comes from an agency/brand background. We talked about everything from how do you market in a space that’s so highly regulated, how to partner with a licenced producer, how to align with an influencer, and examples of creative marketing we’ve seen. On Going to the USA One of the topics we talked right off the bat was can you still go to the USA if you work in, invest in, or post about cannabis on your social accounts? Sorry to say, you can 100% get a lifetime ban if you do any of those things. Safe bet is to scrub your social accounts and make sure you don’t mention your connection to the wonderful world of flower if you don’t have to. On my last trip I remove Weed VR social accounts & email from my phone and didn’t take any business cards. I have cards Director cards from Occupied VR…
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