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Sassoon Toronto Celebrates 50 Years in Yorkville

Sassoon Toronto Celebrates 50 Years in Yorkville

Last week Sassoon celebrated its 50th year in Toronto. Imagine how much the city has changed in that time!? Yorkville transformed from a small eclectic bohemian village to a leading luxury destination.

In celebration of Sassoon Toronto, I had a chat with Ian Wookey, son of Richard Wookey, the developer behind Yorkville who was friends with Vidal Sassoon and ultimately brought his salon to our city. 

An Interview w/ Sassoon Toronto’s Ian Wookey


Richard Wookey is known as the grandfather of Yorkville and in the 1950’s bought a lot of property in the area. Hazelton Lanes wasn’t always the luxurious residences you see today, those buildings were rooming houses for hippies and motorcycle gangs, surrounded by coffee houses playing live music with the likes of Joni Mitchell. Ian Wookey tol me there were eclectic fashion shops, strip clubs, and paraphernalia stores.  His father spent a lot of time in London, UK in the 60’s Beatles era where he met Vidal Sassoon. They partied together, took summer trips to the Mediterranean, and Wookey mentioned he was doing a big development in Toronto. This was around the same time Vidal Sassoon gave Mia Farrow the iconic pixie haircut. (Not far from mine today!) Wookey said ‘I can build you a salon in Toronto‘ and that was Vidal Sassoon’s first salon outside London, UK.

Vidal Sassoon arrived to Canada in 1968, opening his first and what would be the only (at the time) salon in the heart of Toronto’s Yorkville neighbourhood. The 3 level salon was way ahead of its time and they hosted a huge opening party with all the local notables and coverage in the news. The rest Wookey said, is history.

Vidal Sassoon went on to be a huge trend-setting name internationally and was a 50% partner in Sassoon Toronto.  

The model for the salon has changed a little bit over the years where they now offer training and have apprentices that go through a long and rigorous process to learn the old-fashioned way.  Stylists at Sassoon Toronto are highly regarded and often sent around the world for teaching. My colourist Kim is sent to the states on the regular. 


I have been going to Sassoon Toronto for about two years now and I love how they cut and colour my hair. One fundamental aspect of Sassoon is understanding how a head is shaped and how to cut the hair according to how it grows. I love the clean lines and amazing short haircuts. I’ve had so many different ‘Sassoon Looks‘ over the years.

If you’re looking for a great cut/colour, friendly stylists, and acute attention to detail, I highly recommend Sassoon Toronto. I’m about due for a cut and will be heading there this week!

Congrats Sassoon Toronto on 50 years and here’s to 100 more! 

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Hall of Fame – 3 Things I Told the Graduating Class

Hall of Fame – 3 Things I Told the Graduating Class

On Friday my closest family members gathered at mum’s house (same house I great up in) to join me at my old high school in Cambridge to speak to the graduating class. I was indicated to the Hall of Fame, joining the ranks of some of Preston High School‘s most esteemed graduates. So cool!  Two of my old classmates Scott Thorman (Atlanta Braves) and Nathan Brannen (3x Olympian) are also in the HOF and were in the same graduating class.

It was so weird/cool bring back there. I think the last time I walked those halls it was my very own commencement. My sister reminded me that the kids graduating in 2018 were born the year I graduated. Omg wtf, where did the time go! 

I remember being in high school and a teacher asking what I want to be when I grow up, I said “Casie Stewart” and they said ‘that’s not a job‘. Well, well there teacher dear, I am here to prove you wrong!

This is my fav photo from the night. 

I spoke for about 5 minutes and then we went home and had Chinese food takeout. It was perfect. Lots of laughs. I was so grateful to have my parents, sister, fairy godmother, and the rest of the gang there. 

We had our own section “RESERVED for Hall of Fame Family”. So cool! 

3 Things for the Graduating Class

Don’t worry about what you want to be when you grow up. 

  • You’re probably going to work in a job that doesn’t exist yet with technology that’s not invented yet. 
  • Don’t stress. 

Find what you love and GO FOR IT. 

  • You have so many tools and talents at your fingertips, you can do anything. 
  • Don’t wait, start today, do something every single day that brings you closer to your goal. 
  • When I started my blog I would stay home and work on it every day, my friends made fun of me. I didn’t listen to them, I saw a new thing emerging and I needed to be part of it. 

Life is about building relationships.

  • This is the most valuable piece of information I learned from a friend when I was about to graduate university in Australia.
  • The person beside you, behind you, your teacher, you never know when you might cross paths with them again so be kind and help people where you can. 
This was in the programme. 

My photo will be up in the hallway near the gym for the rest of time. Thank you PHS Faculty for picking me as the 2018 inductee. It’s an honour! 

In November I’ll be back in the Tri-City area to receive an Alumni Award from Conestoga College and address the graduating class.  In my wildest dreams, I never thought I would be experiencing this. 

Goes to show, don’t listen to people who doubt you, follow your dreams, work hard, and you truly can do anything. 

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Lift & Co. High Profile

Lift & Co. High Profile

Here’s an excerpt from my recent interview with Lift & Co about how I use cannabis in my life and why I decided to talk about it.

Read the full interview here. There are some good interviews in this series including Mary Zilba from Housewives of Vancouver, B-Real from Cypress Hill, Comedian Donell Rawlings, and DJ Unimerce


With the legislation around the corner and heaps of cool cannabis events popping up, I’m ok coming out of the ‘cannabis closet’. I’ve talked to my parents about it, my mum thinks it cool and likes that I’m on the cusp of something new. I feel the same excitement and energy as when social media was just getting started. A lot of creativity is going into marketing, branding, and storytelling around cannabis. At this point, I feel if a brand doesn’t want to work with me because I use cannabis, that’s ok. My blog is called This Is My Life and this is my life! As a female entrepreneur, I feel like it’s a blessing that a new industry is opening up around something I’m passionate about and have experience in. If I can use my voice to help shed a positive light on an incredible and natural substance, why not?!

You have to take a chance sometimes. When I started my blog, social media wasn’t really invented yet. There was no advertising, scheduling for analytics programs. I was part of that early group of people in the social tech scene from 2008-2012 and it was so inspiring and exciting. We were doing something that people thought was super nerdy at the time but social media is everywhere now. If I hadn’t gotten into it back then I wouldn’t be where I am now. I’ve always been an early adopter and like to learn as I go. What a time to be alive.


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It Only Takes a Minute to Brighten Someone’s Day

It Only Takes a Minute to Brighten Someone’s Day

Hello, hello, hello! 

I was feeling really distracted just and having a hard time focussing so I went outside for a little walk to get a coffee. A couple minutes later, Michelle rung and she was walking right towards me. What are the chances?! We had a little walk & talk, a few laughs, it was just the best thing! Amazing how a little bit of light from a sunshiney person can brighten your day! 

Yesterday I stopped in to surprise mum on my way to Stratford. It was so great to see her face light up when I walked in.

Love you mum! 

Taking a couple minutes out of your day to do something nice for someone else will instantly turn your day around.


Been a little bit busy the last couple weeks. I’ve been working behind the scenes on some political content leading up to the election. Definitely an eye-opener! I love learning new things and it’s great to see how it all works. The municipal election in Ontario us October 22nd. Are you registered to vote? Check your riding and candidates at elections..on.ca.   

Tomorrow I’m heading home to Cambridge to make a speech at my high school and be inducted into the hall of fame. So exciting! Yesterday I was in Stratford and have some great photos and stories to share. 

Sending you good vibes from across the internet! 


Image result for martina martian gif
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Turn Your Face to the Sun and Shadows Fall Behind You

Turn Your Face to the Sun and Shadows Fall Behind You

Hello and good morning! I’m feeling good vibes today despite not feeling great the last couple days. Spent the last 24hrs inside the house with Sean doing next to nothing but watching Netflix and taking naps. I feel recharged! Watched a good movie called The Angel, a few more eps of Maniac, and a full season of how to Live Mortgage Free (which really got us thinking!). 

The past 2 months have been kind of intense. I went on to Portugal and Mexico, had TIFF and Fashion Week, all on top of my regularly scheduled work. I still have heaps to write about. I know from the outside it all seems like fun and vacation but let me tell you, there is a LOT of behind the scenes things you don’t see. Being on all the time is exhausting.


The start of a new month brings renewal and I am excited. We have 3 months left in the year and before we know it, it’ll be 2019! What’s your 2020 vision?

This week I’m speaking at an event on Wednesday and a TV commercial I’m comes out in a few days. Sean and will be spending the weekend at the cottage and most likely repeating our tradition of Swiss Chalet on Saturday and then hibernating till Tuesday.

I’m working out of the office all week and not doing many events so I can focus on getting into a routine. I’ve booked a few sessions with my trainer and evening yoga. Last week I made it to 2 yoga classes which is more than I’ve done in ages. 


Today is a great day to make a change in your life. Don’t put off till tomorrow what you can do today. Your life is your movie, you’re the director, it can be any kind of movie you like! Make it happen.  

Sending sunshine and warm vibes! 

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Vancouver: The Telus Innovation Centre

Vancouver: The Telus Innovation Centre

Earlier this year I was in Vancouver for a city planning conference and stayed an extra day to pop by the Telus office and have lunch with a friend. I’ve been working with Telus since my days at Much/MTV Canada, about 8 years ago.  I’ve had the opportunity to do some really neat stuff like volunteering, videos, city adventures, and making friends.

A couple years ago I helped them with some ideas to create their influencer program and it’s really grown into something awesome. Next month, they’re taking the ENTIRE GROUP of Canadian influencers (including me!) to their HQ in Vancouver.


Telus Garden

I was really stoked to visit this building. I remember when it started in 2012 and was opened in 2016. The Telus Garden building takes up an entire city block downtown Vancouver, totalling 1M sq ft. It has amazing energy saving features, a fantastic garden, and has won a bunch of awards for the design and sustainability. Unfortunately, I was there in winter so I didn’t get to see the outside areas, it snowed!  

“TELUS Garden is Canada’s most beautiful and ambitious LEED Platinum building, and one of the most environmentally-friendly developments in North America,” Darren Entwistle, TELUS President and CEO


Telus Innovation Centre

I met up with Ana from Telus (check out her IG @msanadouglas) and she took us up to the Innovation Centre where. I was amazed to see a beautiful bright space filled with technology.


One of the coolest features were the doors. Telus has created a set of doors that have screens instead of windows. Hello, why didn’t I think of that!? They’re the only 4 doors like this IN THE WORLD and they’re right here at Telus in Vancouver. A couple of them have cameras where you can host meetings and have the person you are talking with will show up on the screen. Other ones have touchscreen and heat sensors, so they can tell when there’s a person standing in front of them. This blew my mind. Imagine the possibilities? Our guide said they were originally developed for hospitals (Telus Health does heaps in healthcare, telushealth.co).


The space has a number of workstations, fully equipped with pop-up monitors for video conferencing. They pop up OUT of the tables! The card with wifi details doubles as seeds you can plant later at home. As a lifelong lover of tech, this was like being a kid in a candy store! 

They also have a 3D printer where they create and test out innovative ways to make our lives easier. For example, this small purple object made with PLA plastic could never be made by hand but it is 3D printed in a way that makes it unique and super strong, you can stand on it without it breaking. It can hold up to 300lbs!

I was really impressed to check out the mock apartment they have to test smart home technology. I’m not just talking a couple smart lights, they’ve got smart home everything. It’s not just the appliances and light bulbs, there’s a laser that reads prescriptions in your cupboard, smart pillows, smart bed. It was like living in the future and tbh, I’m totally into it. 


I can’t wait to be back on the West Coast with the #TeamTelus crew. There’s some really rad people on the team, a few I’ve known for years and some I’ve never met. I’ll be documenting as I go next week and fill you in on the details.

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Takin’ It Back to Where It Started in ’71

Takin’ It Back to Where It Started in ’71

If you’ve been near Queen West and the Ossington area lately you’ll probably have noticed a big blue building at 9 Ossington. Until September 30th it’s the home of the San Rafael Experience popup, a time warp that takes you back to 1971 where ‘4:20’ started in San Rafael, California. I went for the opening and honestly, it was really cool! Cannabis companies are being super creative with their marketing and this is a great example brought to you by the same company that did the Altavie event in the spring.

casie stewart, scratch bastid, kelly beker, san rafael 71, cannabis, hendrixroe
Scratch Bastid DJ + Kelly from MedReleaf and I in our matching Hendrixroe X San Rafael ’71 Jackets

Once you step through that blue doorway, you enter a 70’s themed record shop with a bar, dj, living room, screen printing, vintage shopping, and plenty of photo opps. There’s live music every night in the basement and can use your San Rafael token to can peruse and pay for real records the shop. Scroll down for some pix and the list of artists performing this week.


Thanks to the San Raf team for the invite and I’ll be back this week for live music & retro hangs! FYI there was no cannabis at the popup but if you have questions about anything before legalization, they’ve got answers. 🍃😊


San Rafael ’71 Popup Hours + Live Music

Mondays – Wednesdays 2:00pm – 10:00pm
Thursdays – Saturdays 3:00pm – 11:00pm
Sundays 2:00pm – 10:00pm

Live Music @ San Rafael ’71:
Sept 19 / 30 – Tessa Gooden
Sept 23 – Adam Jessin
Sept 24 – Jordo
Sept 25 – Dave Borins
Sept 27 – Jory Nash
Sept 28 – Crown Lands
Sept 29 – Tokyo Police Club

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“Stay Hungry, Stay Foolish”

“Stay Hungry, Stay Foolish”

A lot of my experience comes from making mistakes, wrong decisions, with the wrong people. I’ve learned a lot of street smarts this way. A lot of my business smarts comes from school. 

I was really into business as a youngster when I made gym bags and sold them to students in grade school. I went to college and university and have no doubt that those experiences gave me the skills I need to do great work. I’m not saying everyone has to go to post-secondary but there you learn a foundation to build on when you’re out in the field.

When I  was a teenager, I started a publishing company with a friend, published a book, and was awarded Young Entrepreneur of the city. I’ve done a lot of things since then but what I learned from my business teachers in high school, college, and university is with me every day. When I won that award my high school got a donation to go towards computer equipment which was pretty cool given the internet was just getting started. 

Yesterday I got an exciting email. I’ve been chosen as the Preston High School Hall of Fame inductee for 2018. Me! An old friend from dance, who’s a teacher there now, sent me the nicest email about my career and life since PHS. I’m kinda in shock!

The PHS Hall of Fame recognizes and celebrates Preston graduates who have made a successful impact in our world and exemplify the spirit and ideals of the school. Well, lady, you have certainly grown yourself, your business, your brand, and your spirit into something really worth celebrating! 

I’ve been asked to say a few words at the commencement ceremony next month. I’m excited to be recognized and am looking forward to sharing some words of wisdom with the graduating class. If I only knew then some of the life lessons I know now, who knows where I’d be? 

I want to tell them to follow their dreams but not just in their minds, to do something each day that guides them in that direction. Not to worry too much about what they want to ‘be when they grow up‘ they might end up working in an industry or job that isn’t even invented yet. You have to believe in yourself and not let other people stand in your way. Sometimes you might be able to see something that they can’t so they’ll try to discourage you. Don’t let them. There have been countless times in my career where I’ve chosen to do things my own way or different than ‘the others’ and that’s what made all the difference. 


I was looking up some of the most famous commencement speeches of all time and Steve Jobs did one at Stanford in 2005 where he’s quoted saying the title of this post. Some good ones here if you’re looking for inspiration. 

“Stay hungry, stay foolish”

Steve Jobs, 2005 
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