Twitter Fronts – Content Partnerships & New Live Shows!
I love Twitter, I have since the day I joined over 10 years ago. It’s still my favourite social media platform, it’s the place news breaks and where you want to be when live events happen around the world. Thanks to Twitter, I’ve been able to share my voice, meet like-minded people, and build life-long relationships. I love sharing random thoughts, photos, links to things I read and write, and getting the latest news. “When something happens in the world, it happens first on Twitter” @KayMadati, Head of Content at Twitter If you’re not familiar with the term ‘Upfronts” it comes from TV and has to do with advertising. The Twitter Fronts are a chance for agencies, brands, and advertisers to see what options are available for branded content and partnerships. Upfronts: In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. [Wikipedia] Read My #TwitterFronts Tweets Here Hellooooooo! ? #TwitterFronts pic.twitter.com/mJGbqEDv3h — CASIE STEWART ☀️ (@casiestewart) May 31, 2018 According to the source, Twitter users are engaged, affluent, and educated. They want to make sure brand partnerships have contextual relevance, they have to make sense, and be mutually beneficial relationships. They’re bringing exclusive partnerships for live content straight to Twitter to leverage their storytelling capabilities. We’re talking Buzzfeed, BNN, Corus, sports, BetaKit for tech, and a new media centre for brands who want to create live content. They’ve got everything covered, #onedirtydish will feature your fav chefs, This year, for the first time the MMVAs will be broadcast live on Twitter, the show AND the red carpet. This is huge! I was the social media manager for the show when I worked there back in 2010. It was a dream of mine to see the show live on…
View Post