web analytics

Twitter Fronts – Content Partnerships & New Live Shows!

Twitter Fronts – Content Partnerships & New Live Shows!

I love Twitter, I have since the day I joined over 10 years ago. It’s still my favourite social media platform, it’s the place news breaks and where you want to be when live events happen around the world.  Thanks to Twitter, I’ve been able to share my voice, meet like-minded people, and build life-long relationships. I love sharing random thoughts, photos, links to things I read and write, and getting the latest news.

“When something happens in the world, it happens first on Twitter”
@KayMadati, Head of Content at Twitter


If you’re not familiar with the term ‘Upfronts” it comes from TV and has to do with advertising. The Twitter Fronts are a chance for agencies, brands, and advertisers to see what options are available for branded content and partnerships.

Upfronts: In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. [Wikipedia]


Read My #TwitterFronts Tweets Here


According to the source, Twitter users are engaged, affluent, and educated. They want to make sure brand partnerships have contextual relevance, they have to make sense, and be mutually beneficial relationships.

They’re bringing exclusive partnerships for live content straight to Twitter to leverage their storytelling capabilities. We’re talking Buzzfeed, BNN, Corus, sports, BetaKit for tech, and a new media centre for brands who want to create live content. They’ve got everything covered, #onedirtydish will feature your fav chefs,

This year, for the first time the MMVAs will be broadcast live on Twitter, the show AND the red carpet. This is huge! I was the social media manager for the show when I worked there back in 2010. It was a dream of mine to see the show live on Twitter, although video wasn’t introduced on the platform until 2015 and there definitely wasn’t a ‘live’ option.

BuzzFeed’s AM2DM is a weekday show at 10am with all the latest entertainment. Canada’s managing editor said they’re bringing ‘next level conversations’ and I am here for it.


Twitter is also working with brands to create bespoke content. They’re breaking down what relevance means and making sure content is reaching the right people. Check out Producer, Twitter advanced brand tool for live broadcasts.

twitter, casie stewart, producer


I’m excited to see all this roll out. Gone are the days when we need cable TV, the future is INTERNET!

 

Follow:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About Casie Stewart

Casie Stewart is a Canadian writer, director, and entrepreneur. She’s an award-winning content creator and expert in digital. During her decade-long career in media, she’s been named Canadian Screen Award Winner (Voice Pioneer), Best Travel Blog, and Top 30 Lifestyle Blogs in Canada. Casie has been a keynote speaker at SXSW, NXNE, TEDx, and spoken at YouTube Canada and the United Nations of Canada. She lives in Toronto with her boyfriend and loves summer weekends at the cottage when she’s not travelling around the world.

SHOP MY FAVOURITE THINGS

Platform Converse OX – White
MORE INSIDE Sea Salt Spray 3.38 oz
Sister of Mine
Magnetic Lashes
WISHLIST
This is so nice.
Market Tote
I love the smell of this.
Heart balloons!
For an extra white smile.
Have this one!
Love my Kindle.
For good skin.
Support your girl gang!
The best travel pillow EVER.
Old favourite!
Love this thing. Use it a couple times a week.
Gold!  I have the black ones.
These are the ones I have!
I have two of these.
Just ordered these and they’re great.
Get $40 at Booking.com
Amazing coverage, long time fav.
I wear these all the time.
Travel essential for the 10+ years!
Love love love.
Soft, quick dry, travel towel.
Instant Pot essential!
My favourite shoes.

Get In Touch