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Influencers + Cannabis: What Are The Rules?

Influencers + Cannabis: What Are The Rules?

Last week I was a speaker at an exciting event hosted by Jones Media at 1 Bloor. We are T-16 days away from legalization and the world of cannabis marketing is something people have a lot of questions about.

Specifically, this talk was about cannabis + influencers and what is allowed within the rules of the new cannabis act. The panel featured Chris Nyberg, a lawyer who specializes in this area, Lorilynn McCorrister from Weed Box, and Jen Newton who does the High Tea podcast and comes from an agency/brand background. 

We talked about everything from how do you market in a space that’s so highly regulated, how to partner with a licenced producer, how to align with an influencer, and examples of creative marketing we’ve seen.¬†

On Going to the USA

One of the topics we talked right off the bat was can you still go to the USA if you work in, invest in, or post about cannabis on your social accounts? Sorry to say, you can 100% get a lifetime ban if you do any of those things. Safe bet is to scrub your social accounts and make sure you don’t mention your connection to the wonderful world of flower if you don’t have to. On my last trip I remove Weed VR social accounts & email from my phone and didn’t take any business cards. I have cards Director cards from Occupied VR in case anyone asks what my job is.¬†

On Working with Influencers

Another thing I feel is important to share about this new industry is influencer + brand partnerships. This isn’t like a consumer product, it’s much more individual to a person’s lifestyle and habits. Partnering with someone who has social influencer brings a whole new level to authenticity. How does this person use cannabis in their life? What is their history with the plant? Are they willing to open up and talk about it? Does their lifestyle fit with the brand of the licenced producer? It’s not the same as working with something we might all use like coffee, clothing, or beauty products.¬†

About the Legal Stuff

If you are an influencer, before you work with a LP or cannabis¬†wellness company,¬† make sure they are legal to sell their products in your state/province. Another thing to note is it is ok to write about cannabis from an educational point of view¬†but not recreational. You are responsible for your content so if you’re not sure, ask the client or talk to a cannabis lawyer. If you need one, lmk.¬†

Your Social Media Accounts

According to all the social platforms, posting about cannabis *could* be seen as promoting drug use and you risk getting your accounts shut down. As you have probably seen, there are heaps of cannabis-related accounts on social media. Chris aka ‘the fun police’ recommended use discretion and try to be creative, photos of you holding a big bud and smoking joints might not go over that well but an artful post about the lifestyle should be a-ok.¬†


If you have questions about this topic, I’ve been doing a lot of research and although I’m not a lawyer, I’d be happy to share what I’ve learned.

Thanks, Jones Media for hosting a great event!


On Wednesday this week I’m speaking on a panel about breaking down the stigma attached to cannabis. I’ll share details soon. If you are interested in attending, LMK!

casie stewart, autograph, famous, blogger, canada, toronto
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Local Ladies – Documentary

Local Ladies – Documentary

This weekend I was invited to sit down with Katie and Meghan, who created Local Ladies, a series all about telling women’s stories in the community.

Over the past three years, they’ve interviewed women and screened the short films to raise funds for Women in Crisis. I was interviewed for a feature documentary they will be screening in September.

Some of the other Local Ladies!


The Local Ladies mission is to shine a light on as many incredible women in the community as possible through interviews, collaboration videos, and *soon* a podcast.

Check out their Press for Progress video they created for International Women’s Day 2018.¬†The short film was then screened on March 8th at the Princess Twin in Uptown Waterloo.


The studio had great lighting so I took a bajillion selfies. I am also obsessed with this bright emoji yellow and will be wearing it from here on in. ūüėÜ

I’ll keep you posted on the premiere screening and other things surrounding the film! Find them¬†on Twitter @LocalLadies.


Thank you, Katie and Meghan, for the kind words and reaching out to include me in this great project. Happy to share my story and hopefully inspire some Local Ladies along the way! 

 

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Being Human on The Internet #TEDx

Being Human on The Internet #TEDx

This my TEDx Talk from late 2015 where I speak¬†about innovation and social media. The theme of TEDx Western was The Human Condition. I start out sharing some things I’ve had the opportunity¬†to do because of the internet¬†and then move into how the internet has changed, how fast they change, faking it, followers, narcissism, influencers, and where all this social media stuff is going. The original blog post from the day I spoke at Western University in London, ON is here.

tedx, casiestewart, toronto, western, speaker, NSB, blogger, infleuencer


“If you’re in school there’s a good chance you’ll be working in a job that doesn’t exist yet.” – Casie Stewart


Posting this gives me anxiety because¬†I don’t think it’s my best work but I can’t take it back now! Feel free to watch if you have 15 minutes. I would love your comments, good OR bad. I know I kept turning around to face the screen and don’t do that anymore, the monitor up front wasn’t showing my slides. I was also a bit heaver here than I want to be omg the internet gives me anxiety.¬†


“If you have a vision, keep that in mind. Follow that. there might be people who may not understand but that’s because¬†your vision is so far ahead they can’t see it yet”. ¬†– Casie Stewart

TEDxWesternU 2015: The Human Condition; a concept that is intimately intertwined with every single one of our lives. All of us subscribe to the human condition and the diversity of what that means makes humanity the enigma that it is. Together we will try to navigate its definition from the perspectives of a variety of professionals. From implications on healthcare to business to human rights, TEDxWesternU 2015 will explore what it means to be human.


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Watch My Talk at Social Media Week 2017

Watch My Talk at Social Media Week 2017

Had a great time at Social Media Week. Was great to see so many familiar¬†faces (like Raymi, hey girl!) and meet some new friends. Kudos to Michelle and the Pinch Social team for putting on a great festival. I’m proud to be a member of the Advisory Board and love seeing how HUGE SMWTO has grown over the years.

Deb from Rock-It Promotions and I spoke on a panel about influencers and influence and influencing. Very hot topic right now! Scroll down to watch my talk via Facebook Live video.


Watch My Talk At Social Media Week 2017

 

Time in for my influencer talk w/ Debra Sadowski at Social Media Week Toronto (SMWTO)!

Posted by Casie Stewart on Wednesday, November 15, 2017


Lauren was also a speaker and it was her birthday. I showed up with balloons to brighten her day. Take the sunshine wherever you go!

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Social Media Week Kicks Off Today – Visit YouTube, Twitter, Inspiring Speakers

Social Media Week Kicks Off Today – Visit YouTube, Twitter, Inspiring Speakers

Today kicks off Social Media Week in Toronto. I’ve been part of it every year since it started, in some capacity. This year I’m on the SMTWO¬† Advisory Board for my second¬†year and speaking on a panel Wednesday. It is truly amazing to be part of an industry that has grown and developed SO MUCH the last 10 years.


I could go on an on about how special the start of it was and how there were so few people. Back then, the role of Community Manager didn’t exist, we couldn’t’ schedule updates, there were no analytics, no budgets, and advertising was few and far between.¬†

Back then people had influence, we called them leaders. Fearless self-starters who took chances, tried new things and did things differently. We followed to see what they would do next. Influence came from their work and the impact it had on others, not just followers. 

Things have really changed and they¬†continue to change. This is what makes Social Media¬†Week such an important event for our growing industry. Every year the topics are different and there’s new platforms, policies, and processes to discuss. For the past couple months, I’ve been tweeting ‘NEW THINGS EVERY DAY‘ almost daily when a new feature is added to Instagram, Twitter, Facebook, Snapchat. It’s a challenging space to work in because¬†your tools and the entire drawing board are always¬†changing.



#SMWTO has TONS of cool things, here are a few of my favourites!


Thank you to Michelle¬†& Pinch Social, all sponsors and partners for making this happen another year.¬† I’m excited to attend a bunch¬†of sessions, meet new people, and catch up with old friends.

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Speaking at Blue Mountain – Digital is the Direction

Speaking at Blue Mountain – Digital is the Direction

If you’re not constantly¬†innovating, you’ll get left behind. Last week I spoke at a conference where I stressed the importance of a ‘digital first strategy when it comes to marketing and expanding your business. On the way to Blue Mountain, I stopped by a corn field to take a couple photos in the corn, a la Children of the Corn.

I like to spend some time by myself before I hit the stage so I grabbed lunch at the Italian restaurant in the village. Wore my fav new blazer from Zara. Yes, the same one I was wearing in the video last week.

We all know what happened to Blockbuster when they didn’t think ‘digital first’, they essentially¬†died and were overtaken by online movie streaming services like Amazon & Netflix.

we’ll always have traditional media but if you want to connect directly with your audience in real time, social media is the future

 

 

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Speaking at Centennial College – Advanced Social Media

Speaking at Centennial College – Advanced Social Media

Here I am on the TTC again. I really wish I had headphones but they’re still in my travel bag at home. I’m heading over to Centennial College to chat with a class of Advanced Social Media year 3 students about my life and work. I try to say yes as often as I can when a friend or close contact asks me to chat with their class. It’s always an opportunity for me to learn.


I love their questions. I love reminding them that the job they’ll have one day might not, and probably doesn‚Äôt even exist. It‚Äôs ok if they don‚Äôt know what they want to do yet. I remind them to find something they love doing and become really, really good at it. I tell them to explore creativity and try new things. To not be afraid of other people who can‚Äôt see their vision or grasp their unique idea. There have been so many times in my career where the person/people I was working with or for, didn‚Äôt get my idea. Most the time it was because only I could see so far ahead, not as far as me. They weren‚Äôt there yet. Having the skills and knowledge to see an idea before anyone else will often keep you ahead of the pack.¬†

When I worked at CTV for Much/MTV Canada I remember telling my boss it would be a good idea to put the show hashtag on the tv screen. He totally thought I was crazy and made me feel bad about my ‘dumb’ idea. We all know how that turned out, eh? Another time at an agency job I suggested we get this cool InstaPrint thing from NYC. It involved hiring a guy to man 4 machines onsite for the event that would print little photos of any Instagram w/ the hashtag. I had to fight for it to¬†stay in the budget and I‚Äôm glad I did. The launch event trended across Canada and thousands of photos were printed that night.


casie stewart, speaker, laurier, centennial college, toronto, NSB, national speakers bureau

The talk was good. I sat at a desk like everyone else in the class and told them my story. Shared some challenges, exciting things, and took questions. No presentation, I was there for a talk. I wanted to be on their level. I asked them things too! Instagram was the most popular app in the room. One guy sends a lot of memes via DM. They’re still on FB. Some like Snapchat. Left an open call for interns.

The students varied in age but they all laughed at my jokes. 

Thanks Jessica for inviting me to speak with your students!

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If you or someone you work with is looking to have a guest speaker at school, office, conference, or host an event, get in touch with my speaker agency or send me an email!

 

Speaking in New Orleans + Cute Dress from Studio Fitzroy

Speaking in New Orleans + Cute Dress from Studio Fitzroy

Cambridge represent!

Last week I flew to New Orleans to speak at a conference, first talk outside Canada. Woo hoo! It was also my first time in NOLA! I’m heading back to New Orleans in November for a week vacation w/ some friends. I was booked via my agency, the National Speakers Bureau,¬†I’ve been with them for about 2 years now. Check out my NSB profile here.

My talk was ‘Get Trending: Building Campus Engagement with Digital¬†Media and it went great! Conference attendees stuck around for half an hour after to chat, take selfies, and ask questions. I get a little nervous/excited in the 5min before I go on stage, then, once I get going it’s over before I know it.¬†The Q&A at the end is always my favourite part.

I even met someone from who was from my hometown in Cambridge, Ontario. Hi David!

The hotel was right beside the Superdome and U2 played while I was there. I was tucked away in my room putting finishing touches on my preso so didn’t make it over.

The view was pretty cool and the Superdome photo was taken from one of the huge glass hotel elevators.



I wore the cutest little, crushed velvet dress by For Love & Lemons from Studio Fitzroy. I loved it!

They have heaps of beautiful new dresses for rent, you’ll love it.
Visit shopfitzroy.com to scroll the gowns or your dreams.

studio fitzroy, dress rentals, casiestewart, speaker, blogger, fitzroy boutique


Took a little walk around the hotel early Friday before I got ready to hit the stage. It was so warm and sunny. There was a Starbucks inside the Hyatt, so convenient! I imagine that happens a lot in the USA. I wasn’t sure if conference attendees knew I was a speaker or not but I definitely had a *different* style.

I got heaps of positive feedback from organizers and attendees. I absolutely love being on stage and speaking about something I love, THE INTERNET!

Feeling refreshed! Here’s to a great week!

casiestewart, blog, blogger, toronto, canada, travel, tech

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Don’t Wait For The Perfect Time, Create Today!

Last nights @meetDITTO event was really great. I was super tired before getting there, ate a sub and felt  gross, the day was long and busy. On my way to the event I picked up a card for Natalie (organizer) as a thank you and bought her some patches for her jacket (FIMINIST/BOSS WITCH).

Got a last minute coffee before it stared and bought one for Carolyn too. HUGE thanks to Nataliegh and Avery for bringing us all together to learn and celebrate.

Stories the other women¬†shared were so inspiring. Gave me so much energy. Don’t forget…

We’re all just out here hustling and making things up as we go. Nobody knows wtf they are doing.¬†


I talked to a fab young woman¬†who’s been following the ol’ bloggy since 2009. How cool is that? She was telling me how she wants to create but wants also it to be perfect, so she hasn’t been making things. I told her she’ll wait forever with that attitude. Don’t wait.

You need to create in order to make mistakes, to learn.
You have to work hard to get to the next level.

So, make as much shit as you can and do it fast. Learn faster.

Don’t sit there tinkering, put your hands together and make something!


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Breaking Down Investments w/ @TangerineBank

Breaking Down Investments w/ @TangerineBank

Last month I spoke on panel about investments with Tangerine Bank. Not ONLY was it super fun (watch the Facebook Live below) but I learned quite a bit about investing, RSPs, fees, and funds.

Over the past few years I’ve shared my millennial money woes¬†and it’s not been easy, sometimes embarrassing (remember the show Maxed Out?), but facing the problem head on helped me find a solution.¬†Once I¬†set a goal to payback school debt by 30, I stuck to it and accomplished my goal. Now I’m getting into investing my money so I have some later. I dream about retirement life all the TIME.¬†

Investing can be fun! Press play on the video to see for yourself!


WATCH THE VIDEO

 

We’re LIVE at BrainStation breaking down investments with Tangerine Investments Director David McGann, Personal Finance Expert & Blogger Barry Choi, Millennial Money Expert Jessica Moorhouse, Award-winning Content Creator Casie Stewart and Chef Matt Basile of Fidel Gastro‚Äôs.


Here’s a few key takeaways I think are really important, like how much money you need, when to start, and watching out for fees.

How much $ do you need to start investing?

NOT A LOT. The most important thing is getting into the habit of putting money away. Once you start to see it grow, you want it to grow more. I love putting money in my TFSA, good security to see that nest egg. 

When is the best time to start?

NOW. In the panel I said ‘a year from now you’ll wish you started today‘, this also works for the gym and eating healthy. Not matter what age you are, start putting some $$$ away. Mum set up¬†my first mutual fund in¬†high school after getting¬†my first job, but¬†I took the money out for university. I can only imagine what it would be now if I kept it all this time! ūüôą

What do I invest in?

The right path for someone else is probably not the ideal one for you. I started with my TFSA, putting some money away from each cheque, now I’m looking at what to invest in next. There’s lots of resources online like Barry’s blog¬†[moneywehave.com], Jessica’s website [jessicamoorhouse.com/resources], or on Tangerine‚Äôs Forward Thinking blog.

What about fees?
I am not an expert on this but this year CRM2 comes into play from the Canadian Securities Commission meaning your bank or advisor has to be clear about what they are making in a dollar amount (from your investments) not just 2% or 4%. You can get lower fees taking a bit more of a do-it-yourself route (ex. with Tangerine index-based Investment Funds


If you want to learn more I reco chatting to a friend, someone you know who has money, or making friends with Tangerine. They are all about ‘Forward Banking’ and I loved working with their¬†team on this. I’ve set up a new account and will be putting some money into new funds that I pick via the internet. I’m pretty stoked tbn. Here’s to a great 2017!

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Disclaimer: This post and my participation in the panel was sponsored by¬†Tangerine, all opinions expressed are strictly mine, ALL MINE!¬†ūüėä

2 Upcoming Speaking Things: Jan 19th & 25th – Get Tickets!

2 Upcoming Speaking Things: Jan 19th & 25th – Get Tickets!

If you missed my post over the weekend (here), I’m super excited about 2017 and the year is off to a great start! ¬†Last week is LA was just what I needed to motivate and inspire. LET’S DO THIS.

I have two speaking gigs this month and both are FREE to attend. You can get a ticket on the links below.


January 19th – Breaking Down Investments @ Brainstation

January 19th I’m speaking on a panel with Tangerine Bank about investments. I’ve talked about¬†my finances a few times of the years and this panel focusses on RSP and investment stuff for millennials. Tickets are free, there’s a Q&A, and you can enjoy refreshments with us at BrainStation. ūüíį

Register for a Free Ticket 

tang


Jan 25th: Writers Recap CES + Smith Lowdown Focus + Ingress Nex Band

I’ll be joining a panel of journalists talking about wearable tech trends coming out of CES. ¬†I’ve spoked at WWTO a few times and they get a HUGE crowd. There’s already 400+ people registered.Pizza Pizza and beer from Lake Wilcox Brewery will be served. ¬†ūüėé‚úĆūüŹľ

Register for a Free Ticket


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Speaking | Get School’d¬†Workshop on Saturday – Sign Up!

Speaking | Get School’d¬†Workshop on Saturday – Sign Up!

On Saturday this weekend I’m hosting a lil’ workshop on building a brand online using social media. They’ve got a great series called Get School’d and last year I hosted one about Blogging. The Gladstone Hotel has made all the workshops free! Most of my talks are at conferences with tickets that are $$$ so this is a chance to come out and learn some stuff, ask questions without breaking the bank.

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This Is My Life | I’m doing a thing.

I’m doing my first TEDx talk this weekend¬†at Western University and I’m pretty excited¬†about it. The theme is The Human Condition and I’m talking about the internet and myself.¬†¬†I think¬†you will find intersting. PLUS it’s only about 15 minutes! ¬†I’m not sure what time I’m on stage yet but I would¬†really love you to watch me. I don’t ask for much and I seriously¬† think it will be entertaining and maybe¬†you’ll even have some feelings.

Last night my sister and I went to visit mum for dinner and had an EPIC sing along to Adele on the way. I will edit the video this weekend but you might pee your pants. This is a small indication of the passion we had performing.

We all went out to buy lotto tickets together and this is my mum on the phone. Is she not the cutest ever. LOVE YOU. I should check mine, imagine I won?

Made me happy to see this on the table at mum’s house. I asked her for dinner to make¬†shepherds¬†pie and self-saucing chocolate pudding like she used to when we were kids.¬†Nothing quite like family time and laughs around the dinner table.¬†Since Scion Canada gave me a car this week I’m trying to make the most of every moment.

I’ll make sure to tell you when my talk is on Saturday as soon as I find out. When I don’t think about it¬†I’m kinda nervous¬†but when I practise and start rehearsing or talking to myself in the mirror. I feel excited!

Hope you’re having a great day ūüôā¬†

 

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Interview for Ways We Work: Can You Guess My Fav Non-tech Thing?

Interview for Ways We Work: Can You Guess My Fav Non-tech Thing?

Thanks to Ways We Work for this interview.  I also list my fav apps and mention my struggle with email. Click the image below or HERE to reach the full interview.

Casie Stewart Interview for Ways We Work

I talk about my typical work day and my fav place to work. Do you know where this is?

If you feel like sharing it make sure to tag @WaysWeWork and @CasieStewart in your tweet!

Have an awesome day!

<3 CASIE

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About Casie Stewart

Casie Stewart is a Canadian writer, director, and entrepreneur. She’s an award-winning content creator and expert in digital. During her decade-long career in media, she’s been named Canadian Screen Award Winner (Voice Pioneer), Best Travel Blog, and Top 30 Lifestyle Blogs in Canada. Casie¬†has been a keynote speaker at SXSW, NXNE, TEDx, and spoken at YouTube Canada and the United Nations of Canada. She lives in Toronto with her boyfriend and loves summer weekends at the cottage when she’s not travelling around the world.

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