Hi from the Bram & Bluma Appel Salon at the Toronto Reference Library. I love this space! I caught the morning keynote by Shane Smith, CEO & Founder of Vice. Panels are full of great people. My talk is “Authenticity and Word-of-Mouth via Social Media” featuring three other bloggers in fashion, photography, and comics.
Last night at the SAY Media party for DX3 I had the time of my life playing with a parachute. It was so fun/cool/awesome, seriously.
The band man is Rich Aucoin and here are his deets so you can follow him. Canadian and good looking too.
I was shaking the parachute with about a hundred other people. A bunch were in the middle and running from side to side as the parachute went up and down dancing the air. Charlotte from SAY emailed this photo to me after the show and I’m sure there are heaps more in cameras around. Right when photo was taken I was in this totally awesome childlike state where I swear I don’t know if I’ve ever had so much fun. It was absolute bliss.
I’ve said it before and will again, the SAY Media team really know how to throw a party. In conversations last night I learned that lots of people were learning about the company for the first time. This is pretty rad for me because I’ve been working with them for almost a year now. I’m their Canadian ‘poster child’ for social & one of their passionate people building culture. I’ve mentioned them a few times on blog before.
I think lots of old friends were surprised to see my face on their signage. “Hey look, that’s you“
I fell in love with how SAY Media really ‘get it’ the first time I received an email and checked out their site. They work with Passionate Voices connecting us with brands and stuff we like. Last year when I was an Android user, I did a national campaign with HTC. SAY is the first ever real advertising I hooked up with too. Those fancy video ads in my sidebar, that’s them.
I’m heading to DX3 for day two today and will probably be hanging out in their booth when not in a session. Come stop by. Look for these faces:
Know what else was totally rad last night? Turns out Rich from the band knows of me from my old friend Ryan Brooks. Ryan and I were in Australia together years ago. Today is Australia Day! Small world after all. If you text Rich he will send you the album.
Get out and do something. Next week is Advertising Week in Canada and there is a bunch of cool things happening. This time of year can be kinda depressing spending a day or few hours at a conference is a good way to escape the winter woes and hopefully stimulate your brain. Two things I love most about conferences are scoping out well branded booths and good wifi. The later can be a challenge sometimes. The Detroit Autoshow had totally massive displays with lights, sound, art, fashion and cars. It was crazy how bright the lights were. CES was really, really, huge the conference floor 1.6 million net square feet of exhibit space.
In partnership with Advertising Week launches Dx3 Canada, a new interactive trade show with sessions and exhibitors related to advertising, marketing and retail. My girl Amber Mac will be onsite filming her show and there’s a bunch of sponsors/exhbitors friends/partners of mine from over the years including Say Media, Trendhunter, Techvibes, Jaunt.ca. Some more details include:
100 of Canada’s top digital solution providers
engaging free seminars
Amber Mac’s Technology Spotlight Interviews
show floor etc
I’ve always loved advertising. Started a creative ad agency in high school entrepreneur class, was the youngest but got the highest mark. BOOM! Each week the Say Media blog posts ‘this week in venn‘ a diagram that relates to culture & advertising. This was last week’s one and it went along with an awesome post by the CEO titled ‘This is why you work in advertising.’ It’s a good read about the art & romance of good advertising, making conversations human and creating passion. Better advertising for a better world.
The DX3 Canada event is on Wednesday & Thursday next week. The trade show is FREE but if you want to attend the sessions you have to pay. There’s over 3o and lots of interesting stuff. I’ll be there as media snooping around & seeing what trouble I can cause talking to exhibitors & speakers.
They gave me TWO VIP passes for all access valued over $200. Wanna go? Comment below & link to YOUR FAVOURITE advertisement ever.
Thank goodness SOPA is on hold or linking to your fav advertisement could get shiz shut DOWN!
Happy Internetting earthlings 🙂
WINNER UPDATE on TUES. JAN. 24:
Two winners of one VIP pass to DX3 are KEVIN & SHANNON. Thank you for sharing your fav ads with me. I will email your ticket 🙂
Here’s an excerpt from a recent interview I did for SAY Media’s blog ‘SAY DAILY’. SAY is an awesome company out of San Francisco that works with “passionate voices” like me to to pair us up with brands and stuff. They publish cute venn diagrams each Friday.
Your blog is called Casie Stewart: This Is My Life – in 140 characters or less, what is your life? Lots of hard work & dedication turning my dreams a reality. Celebrating life’s moments and making the most of each day. Awesome!
You’re a social media expert in Canada – what are some of your social media secrets for the rest of us? Life is about building relationships and so is social media. If you want to grow your audience, have conversations about other things than ‘just’ your business. You’ll make more friends that way.
Start a blog! A blog is the home for everything you do online. Use Disqus commenting so that Twitter & Facebook are integrated within your commenting system.
In December we went to the their holiday party in Toronto and guess who was in their signage?! Me! I was totally surprised. I know Mum would have loved to see it. Next stop, billboard then broadway! Ok, no broadway but billboard has a nice ring to it.