Fools Gold

Fools Gold

Did you get fooled today? I didn’t. I wrote about corporations pulling pranks as a marketing attempt for the Pulp & Fiber blog though. Check it out here.

This mixtape is pretty good. Listening to it now meow. Makes me think about being at an outdoor music festival in the middle of hot, hot summer. Ahhhh, soon enough my friends!

Hope day is good!


CAA and Life-Side Assistance Savings for You

Last week I got a CAA membership and I’m pretttttty excited about it. Why you ask? Remember having an SPC card as a student? Well, a CAA Membership is kinda like one of those for adults. CAA offers Life-side assistance in the form of savings and rewards from heaps of partners in North America.

I’ve never owned a car but when I started driving my Mum had CAA memberships for both my sister and I. She didn’t feel safe with us on the road without knowing we had CAA, just in case something happened. You would not believe how many times it came in handy. I remember saying “It’s ok I have CAA” and getting a friends card towed, a boyfriends car towed, or saving the day when someone accidentally’ locked the keys in the car.  (No not me, never!)

I really enjoy driving and having a CAA membership makes me feel safer, especially for long highway drives. Would have been great for our trip to Austin for SXSW last year! Doh.

Over the next couple weeks I’ll be sharing some of my shopping, dining, and entertainment savings that come with having a CAA Membership.  I was honestly shocked to see just how many partners they have including a full service travel agency. I’ll be exploring that option in great detail.

Most of all I’m looking forward to shopping discounts at Gap & Banana Republic Factory stores, finally visiting the Ontario Science Centre, and taking my BF out for a dinner and a movie.

To see all the Life-side Assistance benefits visit or check out CAA South Western Ontario on Twitter and Facebook.

Have an awesome day!


How (NOT) to Fail

When I was at Uni in Australia I so clearly remember a friend saying to me “The Most important thing about life is building relationships”.  That moment and phrase have stuck with me in everything I have done since. (It was 2004 so, in Internet years, that’s ages!).  That’s the thing I feel people really MISS about social media, it’s all about building relationships.


I scrolled though a presentation earlier about not NOT to fail as a brand which talked about how brands build relationships. And how they are not great at it. Brand relationships are not the same as human relationships. Some of my fav slides below followed by the 110 page presentation.  You might enjoy clicking through over lunch today 🙂

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Valentines Day Advertising

We did a funny blog post at the office about condom advertising and Valentines Day 🙂

Read it here.

Rockstars don’t call themselves a rockstars, but in this case Marketing did.

This article originally appeared in the Nov. 30 issue of Marketing as part of “Being Influential”.

Casie Stewart has been many things. She’s worked as a consultant, brand ambassador, spokesperson, copywriter and community manager. Until this autumn, she juggled freelance work as each along with sponsorship deals with brands like Canadian Club, LG and Cadbury seeking mentions on her life blog and social streams.

Then in September she made the jump into the agency world, accepting a position as director of social media at Community, a small Toronto-based agency that works on campaigns for clients like LiveNation, Heineken and Bacardi.

Stewart says she’ll maintain her social presence (which includes 14,000+ followers on Twitter) despite her new nine-to-five and is participating in upcoming influencer programs by Ted Baker London and Telus. At Community, Stewart is using her personal network of influencers and experience as a blogger to inform client work.

As a sought-after influencer, Stewart’s participated in dozens of social campaigns. These are four of the best. READ HERE.

The Art of Soup

I can’t even begin to explain how special I felt when I opened this extremely heavy package today.It came from a friend south of the border. Thank you Ellen for sending these. I love you.


As soon as I knew these cans were being made, I reached out to my best friends in Boston as asked them to keep an eye out at Target. Today, four of the Andy Warhol Tomato Soup cans arrived. The cans celebrate 50 years since Andy’s iconic work, 32 Campbell’s Soup Cans. Andy famously said “I used to have the same [Campbell’s soup] lunch every day for twenty years.”

I love their branding. Something special they did is print all the labels directing you to the website which redirects to their Facebook page Campbell’s Condensed Soup, 158,746 likes, 3,527 talking about this. Right now. I love when brands do that.

Andy Warhol has always been my favourite. An inspiration. I have blogged about him heaps. He has his own category. I also named my iPad after him. Campbell’s Tomato soup with toast has been my fav lunch since I was a kid. Before I knew him.

My blog is about to get a makeover 😉