Social Media Week Kicks Off Today – Visit YouTube, Twitter, Inspiring Speakers

Today kicks off Social Media Week in Toronto. I’ve been part of it every year since it started, in some capacity. This year I’m on the SMTWO  Advisory Board for my second year and speaking on a panel Wednesday. It is truly amazing to be part of an industry that has grown and developed SO MUCH the last 10 years. I could go on an on about how special the start of it was and how there were so few people. Back then, the role of Community Manager didn’t exist, we couldn’t’ schedule updates, there were no analytics, no budgets, and advertising was few and far between.  Back then people had influence, we called them leaders. Fearless self-starters who took chances, tried new things and did things differently. We followed to see what they would do next. Influence came from their work and the impact it had on others, not just followers.  Things have really changed and they continue to change. This is what makes Social Media Week such an important event for our growing industry. Every year the topics are different and there’s new platforms, policies, and processes to discuss. For the past couple months, I’ve been tweeting ‘NEW THINGS EVERY DAY‘…

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Casie & Emily’s Review of Prodigy Game on iPad

On a rainy day last week I was almost late to pick Embot up from daycare so we decided to go for burgers and test out Prodigy Game. Em spent hours playing over the next few days. In that time she created an avatar for herself, explored Prodigy Game’s world, enhanced her math skills and even described it as ‘really fun.’ Prodigy is a free math game with over 20 million students, teachers, and parents using it worldwide.  It combines gaming and education for students in grades 1-8, alleviates math anxiety and teaches valuable math skills aligned with the student’s curriculum at school. Prodigy Game was also recently named by Canadian Business as one of the top 10 fastest-growing start-ups in Canada. Companies like this are educating our young people and also providing cool jobs for our tech sector! I wasn’t very good at math in high school and did summer school or night school every year until I graduated. Safe to say I’ve always been on the highly creative side. It’s important to work on these skills as a kid so you’re equipped with the tools you need to excel in the future. Last year, our provincial government implemented a $60-million math strategy, but math scores in Ontario…

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Influencer Marketing 101 w/ Casie Stewart – Incite Creative

A couple weeks ago I sat down with Stacey from Toronto based production studio Incite Creative Media, to have a candid chat about influencer marketing and how it really works. It works well with small business software as well! I think there are a lot of misconceptions about this whole new world of social media/influencer/brand partnerships so I shared some things I’ve learned over the years. Stacey asked me a few more questions than you’ll find in this video so please LMK if you want to see more. I love talking about this stuff and think that’s the only way to build a better industry. If you have any questions I’d love to know! Comments are open! Ever wondered where to start with Influencer Marketing? Well today we’ve got you covered with 6 insights from Toronto blogger + influencer Casie Stewart. From where to find them, to what you can expect to pay – it’s all here. Enjoy friends! – Incite Creative Media We shot this at my fav local spot in the Junction Triangle (where I live), Drake Commissary. They have amazing food and the entire atmosphere is trés chic. Very Drake. I highly recommend the tomato salad, miso…

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#MillionHours + #TelusCelebrates + New iPhone!

Last week I attended an event at Telus HQ in Toronto to celebrate how they’re creating change in communities across Canada. Telus is unleashing the power of the internet and mobilizing people around the world to donate an hour of their time to collectively donate a MILLION HOURS this year for Canada 150. As a company, Telus is working with partners and local business leaders to make the future friendly. They’re collectively dealing with crisis, addressing social issues, and building a brighter future for Canadians. They’ve created Telus community boards for community giving with 13 boards across Canada and 5 globally. In 2016, Telus gave out $6M in charitable grants & 600 projects in Canada. Earlier this year, Telus made a donation in my name a charity of my choice. I picked SKETCH, a Toronto arts-based charity that helps youth and the donation went towards their new Media Arts program. I’m planning to get involved with the program!       One cool project supported by the Telus Media Fund last year was CUT OFF a documentary by VICE. It was shot by Sean’s company OCCUPIED VR! You can see his business partner J Lee with Chris Mooresby beside the camera, behind…

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