Giveaway | The Future is HERE and So Is Pepsi Perfect

Recognize this place? How about this?   [iframe id=”https://www.youtube.com/embed/11BwLs3pHF4″] It’s FINALLY 2015 and Marty McFly is coming to the future. I think I watched this movie about 100 times growing up. Over the past few years there’s been some confusion on the REAL date he comes ‘back to the future’ and it’s October 21, 2015. When Marty travelled through time in ‘Back to the Future’, the only drink Marty wanted was Pepsi Perfect. In celebration of the 30th Anniversary of the major motion picture, Pepsi is helping bring the futuristic vision depicted in the film to life. Pepsi has created a limited quantity of Pepsi Perfect bottles to celebrate the classic flick. [iframe id=”https://www.youtube.com/embed/XrwRdzFP-fY”] A neat fact about the above ad is the that it was created by Davie Brown Entertainment, creator of the Pepsi Challenge and THE VERY SAME AGENCY that created the fictional Pepsi Perfect product in the movie back in 1989. INCREDIBLE. This is some next level product placement – fictional product becoming real 30 years later. Amazing. I’m part of the Canadian launch with Pepsi Canada and I’ve got a few of the VERY limited edition Pepsi Perfect bottles to give away in a special Pepsi Prize Pack. I would love to share Pepsi Perfect with YOU.   How to Win a Pepsi Perfect Prize   This is a show & tell contest: Show and/or tell Pepsi Canada and me WHY you are the biggest Back to the Future Fan. I’ve opened up comments for you to leave one below or you can share via Twitter/Instagram as long as you tag @casiestewart & @pepsicanada. See the widget below to enter. a Rafflecopter giveaway What’s Do you Win Exactly? – 1 500mL bottle of Pepsi Perfect – 2 Pepsi Perfect/Back To The Future t-shirts – 1 Back To The Future Trilogy DVD set – 1 Pepsi Perfect…

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Live for now. #PepsiPopUp

Last night wrapped 5 days of free concerts and interactive events at the PepsiPopUp at Richmond & John downtown Toronto. I stopped in to meet up with my contest winners and rock out a bit. I like this director’s chair look, don’t you? The show opened w/ Crystalyne who is about to go on tour across Asia. They were followed by Virginia to Vegas, also from Toronto. The pop-up was really neat because it only fit 200 people making the shows really intimate. Loved this Pop Art Projection outside the Pepsi Pop-Up Virginia to Vegas lead singer before hitting the stage Style award goes to this man w/ the awesome leather pants, creepers, and killer shades As I was leaving a colleague at Pepsi said she overheard some girls on their way out say “Did you see Casie Stewart?”, “Yeah, that was her!”.  I think they were too shy to say hello so, girls, if you are reading this, HIIIII! Don’t ever be shy to say hello if you see me out, I wanna meet you! The Toronto International Film Festival is on for a few more days and I’ve got some fun things in my schedule. My mantra for the day is LIVE FOR NOW. Remember, you’ll never be younger than you are today! <3 CASIE

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#PepsiPopUp: Tickets + Show Details!

I saw two shows last night inside the worlds largest Pepsi bottle for a five day entertainment extravaganza, #PepsiPopUp. The location is Richmond & John and you really can’t miss it! It’s huge. There’s free shows each night this week until Sunday (scroll down for tickets!). Starting at 11am you can pop in for a refreshing drink and a bunch of activities. Tonight, Hollerado and Born Ruffians take the stage at 7pm.  Pepsi is giving away tickets on a first come, first serve basis so you’ll wanna get there early! What to Expect: Drum Machine and challenging others to a ‘drum-off’. This drum machine was first made famous at the Glastonbury festival and Pepsi is now bringing it to Toronto as part of #PepsiPOPUP– the first time it’s been in North America! Huge huge interactive light wall installation  Get a custom Pepsi T-shirt and receive an ice cold Pepsi First up last night was Meligrove Band and they were so good I bought their cd. The venue only fits 200 people so catching a show inside is really intimate. Ok this is rad! #PepsiPopUp https://t.co/B2XNweOjwD — CASIE STEWART (@casiestewart) September 3, 2014 Dwayne Gretzky, is an eight-piece rock n’ roll cover band, aka members of Sweet Thing, Al x, Our Lady Peace,Sheezer, Dustin Bentall & the Smokes, and July Talk. They closed out the night with rad tunes. I am kinda in love with them all.  Falling in ❤️ w/ @dwayne_gretzky right now. So good. #PepsiPopUp https://t.co/iEvC0CgWZ6 — CASIE STEWART (@casiestewart) September 4, 2014 Music Acts: Thurs., September 4 – Born Ruffians and Hollerado Fri., September 5 – USS and The Elwins Sat., September 6 – Nick Cannon will be hosting this day’s event, featuring 4Count and Kreesha Turner Sun., September 7 – Virginia to Vegas and Crystalyne I’d love you to join me on Sunday for the last show. I’ve got three pairs of tickets…

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SUMMER: @PepsiCanada taste challenge, #freebeer, patios!

This is the big rig that will be travelling across the country seeing millions of people go through the Ultimate Pepsi Taste Challenge. It converts from a truck to a full on Pepsi station to hang out in. They call it “Poptimus Prime“. This time last year I was hosting my own little Pepsi party for Pepsi Throwback. I’m sure you remember THIS: The team has a whole bunch of stuff planned and there’s a good chance you’ll run into their young energetic group assembled with people from across Canada. This is a full 360 of what I saw at the media preview taken from iPhone. You’ll notice they’re really using technology to make the ol’ taste test we knew as kid, super modern. Check out their Facebook/PepsiCanada for when & when to catch ‘Poptimus Prime’ and the @PepsiCanada team. MAY THE ODDS BE EVER IN YOUR FAVOR! Hey look, Shannon was on the board as I was AT the challenge! TALK ABOUT SOCIAL! In the afternoon I caught the Bud Light Mojito truck giving out free beers. Rumour has it they will be around MuchMusic all month and near King Spadina. Two drinks, perfect for afternoon stop in the park. When you are on the go 25/8/366 you are likely to run out of iPhone battery. Bobcat from Boston sent me this rad charger for my birthday. Charge at home, keep in purse for on the go. It gives you about two hours talk time. Essential for beach party, park chilling and boat rides. Made by Brookstone. Next stop was William’s Landing in Liberty Village for the launch of Somersby Cider by Carlsberg. This is the Carlsberg man John Porter. Cute accent! Sat in the sun with the lovely Carla Catherwood and Cory Lee. I’m not much of a cider girl but surprisingly, it…

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#pepsithrowback photos by @photojunkie

HI & welcome to my party! Did you miss it? Check the bottom of this post, imma send you a Pepsi prize pack in the mail. Look at this hot pair. One on left is my (digital) brother Andrew Stewart. BFF Keri. Roomie Brown Barbie & her BFF. Chantelle & Karrera my BFF’s from the ‘Bridge.  Kory is here from BC!! THIS was totally amazing. Shawn Hawaii, YOU are THE MAN. Scotty too. THRILLER! Everyone was doing it. This is the awesome team from Praxis PR & Pepsi Canada. Loved working with you guys! Did you miss the party? Leave a comment on this post & tweet w/ hashtag #pepsithrowback. I’ll pick two peeps to get a nice Pepsi package in the mail.

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VIDEO: #PEPSITHROWBACK, MAY 31 @ REVIVAL, TORONTO

CH-CH-CHECK IT OUT. Video was made & posted by Rannie aka @photojunkie.

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Pepsi Throwback: Did You Get Your Tickets?

These babes did. Hey girllllllllllllllllls! The boys did too. Even Juliette from the Brownies C.Patch Crew made sure to RSVP. Who: Everyone. What: Pepsi Throwback Retro Tweetup Where: Revival, 783 College Street, Toronto, ON When: Tuesday, May 31, 2011 Dresscode: 80’s theme – Get out your mullet, neon & leg warmers. * If you are a hipster those things are probably in rotation already along with your mustache. There might be ponies & planking. There WILL be crimped hair. Excuse me Beach Barbie, watch your top. We’re PG here. Nice Bling Peaches & Cream. You are always looking GLAM. The guestlist is full but I have 10 spots to add awesome people like you & your BFF. Seriously, you don’t wanna miss a party with babes like these. I’ll pick 10 peeps from comments on Friday. In order to win please copy & Tweet (something like) this: Get me on the #pepsithrowback list @casiestewart http://bit.ly/jH6mfu

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now comes what to wear? #pepsithrowback

The invite went out & RSVP is here. May 31th is gonna be a fun par-tay @ Revival. 80’s theme Pepsi Throwback Tweet-up 🙂  

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Interview: Vocab Comm Influencer Tuesdays

I recently did an interview w/ Chrissy, longtime friend, OG PR, and founder of Vocab Comm. I talk about the social media landscape, influencers, and my career. I included part of the interview below, read the whole thing here. Chrissy used to host MMVA and celebrity gifting lounges at the beginning of social media, we worked together on a few. This was a fun one. Tell us a little about yourself. I grew up in Cambridge, Ontario. My parents immigrated here from New Zealand and my dad had a custom Hot Rod shop growing up. I created my first business in grade 2 and at 14 I wrote a book and started a publishing company. I went to Conestoga College and last year was given an Alumni Award for my work from the President of the college. I went to university in Australia and have a B. Com in International Business. I have lived in Toronto since 2005 when I started my blog. Through my blog, I’ve built some amazing brand partnerships (Pepsi, Telus, Aeroplan, Sassoon) and traveled to incredible amazing places in the world (Thailand, New Zealand, Costa Rica, Disneyland). How do you define an influencer? I think the word ‘influencer’ has really taken on a whole new (kinda negative) meaning with the rise of Instagram influencers. To me, influence is a product of something someone does. It’s not something you get by having a lot of followers. My influence has grown from being a pioneer in a new industry and constantly innovating. I share my life with the world and love discovering new things, my influence comes from building trust with my audience. What advice do you have for other people looking to become an online influencer? Don’t do it. Find something you love and do that! Don’t…

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Contest | Doritos Crash The Super Bowl + $1 Million

I spent a good chunk of time watching entries for the Doritos Crash the SuperBowl and this is one of my favs. The Doritos contest is back and I would love to see one of my friends submit a commercial and Crash Super Bowl 50. SUBMISSIONS END IN 16 DAYS. [iframe id=”https://www.youtube.com/embed/2OF7_JB-kq0″] My fav part of the SuperBowl has always been the advertising and my friends at Doritos Canada asked me to share some info about the LAST Crash’ the SuperBowl Contest. Last year, Canadian Graham Talbot (and his twin bro) created a Doritos commercial, “When Pigs Fly,” that aired during Super Bowl XLIX. He also took home a $50,000 USD prize and was the first winner outside the US. YASSS CANADA. Over the past nine years PepsiCo’s Doritos brand has given away more than $7M USD in prize money and helped launch careers by hooking winners up with once in a lifetime job opportunities. This year marks the 10th and final year of the Doritos Crash The Super Bowl contest. [iframe id=”https://www.youtube.com/embed/_PVEAuV11-4″] The winner not only gets to attend to the Super Bowl (50th annual and in San Fran, love that city!) to see their commercial air, but $1MM USD and the opportunity to work with Zack Snyder who recently directed Batman VS Superman. 1 MILLION DOLLARS. ? Winning video from the 2015 Superbowl:   [iframe id=”https://www.youtube.com/embed/2JqRXLQYF9o”] How the competition works: At the crashthesuperbowl.doritos.com/toolkit you’ll find a whole suite of assets to help make your creative dream come true, sound effects, music, product shots, end cards, logos, etc. Make a video – 30 second brand commercial for Doritos Submit – by November 15th, 2015 Vote – starting January 5th, 2016 Win – announced February 7th, 2016 This year, three finalists will attend the SuperBowl and watch the game in a suite and find out with the world who is the winner.  The…

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