This article originally appeared in the Nov. 30 issue of Marketing as part of “Being Influential”. Casie Stewart has been many things. She’s worked as a consultant, brand ambassador, spokesperson, copywriter and community manager. Until this autumn, she juggled freelance work as each along with sponsorship deals with brands like Canadian Club, LG and Cadbury seeking mentions on her life blog and social streams. Then in September she made the jump into the agency world, accepting a position as director of social media at Community, a small Toronto-based agency that works on campaigns for clients like LiveNation, Heineken and Bacardi. Stewart says…

View Post
SHARE

I can’t even begin to explain how special I felt when I opened this extremely heavy package today.It came from a friend south of the border. Thank you Ellen for sending these. I love you. As soon as I knew these cans were being made, I reached out to my best friends in Boston as asked them to keep an eye out at Target. Today, four of the Andy Warhol Tomato Soup cans arrived. The cans celebrate 50 years since Andy’s iconic work, 32 Campbell’s Soup Cans. Andy famously said “I used to have the same [Campbell’s soup] lunch every day for…

View Post
SHARE

On November 1st I’m speaking at Brand U Fabulous. This one-of-a-kind event that will provide women entrepreneurs with tools, tips and insights that will help you market and build the business of your dreams online and offline. There’s an all-star speaker line-up including Amber Mac , Donna Marie Antoniadis,  Steve Lowell,  Laura Furtado, and me, an interactive discussion panel and breakout sessions that cover everything from marketing, writing, branding, to all things social media. Why join us? Understand what your brand says about you and to create a magnetic brand that integrates with your mission Demystify social media and learn concrete steps to leverage your efforts to increase…

View Post
SHARE

This year I’m participating in the Canadian Breast Cancer Foundation CIBC Run for the Cure on September 30, 2012. I’m running with Lauren, Sarah, Courtney, and Harmony as TEAM 5138008. Get it? BOOBIES! I’ve been training by running, dancing (joined a burlesque troupe!), eating healthy, and mentally preparing for 5k. At this point I can to 2.5k  and by 12 days from now, I’ll be ready! When I think about the estimated over 23,000 women who will be diagnosed with breast cancer this year in Canada, I’m happy to be supporting a cause that touches so many of us. I…

View Post
SHARE

I love the Say Media blog. They post Venn diagrams about advertising, marketing, and social media every Friday. This week “Great Advertising is Art”. Some examples they posted today of trendsetters paving the way for awesome advertising at art. You will like the video. Beautiful.     Google flashing its technology through a gorgeous music video for Arcade Fire.     Toshiba sending the first chair to space attached to a weather balloon.     Target putting on LED light shows on the side of the NYC Standard Hotel.     BMW driving cars through a giant glass apple.    …

View Post
SHARE

Check this out! I had no idea, mega agency, Viktor & Spoils made a case study about this. Most of this video was shot by my sister and the whole thing was put together by Sean Evans from 1188 Films. Pretty neat! 1188 just WON for Post Production Of The Year for Down With Webster “Big Wheels” video at the MMVAs tonight. If you like/love Nintendo you will <3 this. CONGRATS to 1188 & DWW! Read a good article about advertising & content on SAY MEDIA’s blog this week. Goes back to what I was saying last week about transmedia storytelling. I love…

View Post
SHARE

I just came from a keynote by Paul Lee president of ABC. It was refreshing to hear his thoughts about storytelling through media. I things brands and broadcast networks have an INCREDIBLE opportunity to tell stories through trans media. The internet is your friend guys. Paul Lee said “for all the business models, the play is still the thing”. In the spirit of being refreshing, check out this short film The Drop, shot by Johan Renck for Perrier. He’s one of one of the most respected and sought after directors of commercials and music videos right now. The shooting took…

View Post
SHARE