I recently did an interview w/ Chrissy, longtime friend, OG PR, and founder of Vocab Comm. I talk about the social media landscape, influencers, and my career. I included part of the interview below, read the whole thing here. Chrissy used to host MMVA and celebrity gifting lounges at the beginning of social media, we worked together on a few. This was a fun one. Tell us a little about yourself. I grew up in Cambridge, Ontario. My parents immigrated here from New Zealand and my dad had a custom Hot Rod shop growing up. I created my first business in grade 2 and at 14 I wrote a book and started a publishing company. I went to Conestoga College and last year was given an Alumni Award for my work from the President of the college. I went to university in Australia and have a B. Com in International Business. I have lived in Toronto since 2005 when I started my blog. Through my blog, I’ve built some amazing brand partnerships (Pepsi, Telus, Aeroplan, Sassoon) and traveled to incredible amazing places in the world (Thailand, New Zealand, Costa Rica, Disneyland). How do you define an influencer? I think the word ‘influencer’ has really taken on a whole new (kinda negative) meaning with the rise of Instagram influencers. To me, influence is a product of something someone does. It’s not something you get by having a lot of followers. My influence has grown from being a pioneer in a new industry and constantly innovating. I share my life with the world and love discovering new things, my influence comes from building trust with my audience. What advice do you have for other people looking to become an online influencer? Don’t do it. Find something you love and do that! Don’t…

We all know it’s coming, the dark and cold months of winter where all hibernate a little more and give thanks to the Netflix gods. I’ve been trying to stay on track with being productive when I’m at home and working out and am determined this winter to exercise just as much time as I spend binge-watching. Luckily, we live in a tech world that allows us to have all kinds of smart devices to help our minds and homes running smoothly through the dark seasons. A site like Wired Smart has some great info on practically every type of smart device that can be useful but today I decided to focus more on the tech that will help get you through winter. Scroll down for tech accessories I find help me through colder days. Finess Tracker: FitBit I have been using a Fitbit on and off for the past 5 years. I love the reminders to move every hour and getting those steps in each day. It’s a small thing that keeps me accountable to move. I also love seeing my heart rate, the interval tracking, and getting text messages on my wrist. The weekly reporting is a great way to motivate yourself to be more active. I’m currently using the FitBit Versa and Sean has the FitBit Iconic. I still use my FitBit Alta HR sometimes because it’s slimmer and looks more like a bracelet. Telus also has Apple Watch if that’s more your speed. A Home Assistant: Alexa I love her, I ask her things every day. Mostly ‘what’s the weather’ so I know how many layers to put on and what type of jacket to wear. I love the weekly email from Amazon telling me with ‘What’s New with Alexa?” and all the skills you can…