This morning in my Timehop notifications I was reminded that four years ago today, I was riding the streetcar when I got a phone call from San Francisco saying I’d won Richard Branson’s Virgin America Contest. I was so excited that I left my phone on the streetcar! Luckily, the stars were aligned and it was returned to me within the hour.
The contest went for about three months and there were about 10K entries. We had to make a YouTube video saying why we’d be the perfect ambassador to represent the world’s loudest and sexiest airline. As the Virgin America Provocateur, I travelled North America with Virgin and gave away heaps of flights. It was a great experience and the campaign got heaps of attention.
Some of my fav moments from being the Virgin America Provocateur 2010-2011:
VIRGIN AMERICA TORONTO PROVOCATEUR CASIE STEWART. from Victors & Spoils on Vimeo.
Casie Stewart was chosen as the Toronto Provocateur for Virgin America.
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The crazy folks at Virgin America contacted us with an opportunity. They were about to launch service to Toronto, the first destination outside the U.S. for Virgin America. And they wanted a way to garner excitement for the launch of this service among local Torontonians. Together with Jesse McMillin – Creative Director at Virgin America – we devised a plan. Let’s create a web platform and initiative whereby we search to find one Toronto local to be our brand ambassador in Canada. The perfect person who embodies the sexy and cheeky brand attributes of Virgin America and can work to be a firebrand for the brand itself. So we decided to create a competition where the best video entry would win this coveted position. We decided we would call it “The Search for Virgin America’s Toronto Provocateur.” And we were off. We designed the site, wrote the site and produced the site with the help of Google moderator. And we launched it. The competition worked great. And Virgin America found their Toronto Provocateur.
