I recently did an interview w/ Chrissy, longtime friend, OG PR, and founder of Vocab Comm. I talk about the social media landscape, influencers, and my career. I included part of the interview below, read the whole thing here. Chrissy used to host MMVA and celebrity gifting lounges at the beginning of social media, we worked together on a few. This was a fun one. Tell us a little about yourself. I grew up in Cambridge, Ontario. My parents immigrated here from New Zealand and my dad had a custom Hot Rod shop growing up. I created my first business in grade 2 and at 14 I wrote a book and started a publishing company. I went to Conestoga College and last year was given an Alumni Award for my work from the President of the college. I went to university in Australia and have a B. Com in International Business. I have lived in Toronto since 2005 when I started my blog. Through my blog, I’ve built some amazing brand partnerships (Pepsi, Telus, Aeroplan, Sassoon) and traveled to incredible amazing places in the world (Thailand, New Zealand, Costa Rica, Disneyland). How do you define an influencer? I think the word ‘influencer’ has really taken on a whole new (kinda negative) meaning with the rise of Instagram influencers. To me, influence is a product of something someone does. It’s not something you get by having a lot of followers. My influence has grown from being a pioneer in a new industry and constantly innovating. I share my life with the world and love discovering new things, my influence comes from building trust with my audience. What advice do you have for other people looking to become an online influencer? Don’t do it. Find something you love and do that! Don’t…

The list of social sharing services I’ve seen disappear over the last five years keeps getting longer. A bit of sadness for Rdio this week as it’s been purchased by Pandora for $75M and filed for Chapter 11. I’ve been using Rdio since early 2012 when it came to Canada after I was introduced to it at SXSW. Around them I took part in a round table to discussion on the future of music streaming and music piracy with a bunch of music execs and media. Canada.com covered the session (here). After my free year of Rdio was up, I continued to pay $9.99 for the service the last few years, with my own money. Rdio was there for countless road trips, dance parties, summers on the dock, sing-alongs in the boat, and Christmas parties. I made heaps of playlists and Rdio has been part of all my fun the last few years. I mentioned it as one of my fav apps in interviews w/ ApexPR & Mad Hatter Tech. It’s crazy how attached you become to a service, how integrated it becomes in your life. I was really sad when 12seconds.tv was purchased by AOL and dissolved, felt heartbreak over Dailybooth, and another wave of sadness when Viddy shut down. Transfer Your Rdio Playlists to Apple Music Today I’ve been transferring my Rdio playlists to Apple Music. TBH I don’t mind Apple Music but I really loved Rdio. I decided to fork over the $4.99 to have movetoapplemusic.com do the work of moving my playlists over from Rdio. Luckily, I think Apple Music will be around for a while. I am really feeling this 90’s hip hop & R&B playlist from the commercial with Mary J. Blige. You’ll love it too, heaps of good jamz!