CASIE STEWART
THIS IS MY LIFE • BLOG EST. 2005
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PASSIONATE VOICES + SAY MEDIA: Canada’s Social Media Cool Kid

PASSIONATE VOICES + SAY MEDIA: Canada’s Social Media Cool Kid

Here’s an excerpt from a recent interview I did for SAY Media’s blog ‘SAY DAILY’. SAY is an awesome company out of San Francisco that works with “passionate voices” like me to to pair us up with brands and stuff. They publish cute venn diagrams each Friday. Your blog is called Casie Stewart: This Is My Life – in 140 characters or less, what is your life? Lots of hard work & dedication turning my dreams a reality. Celebrating life’s moments and making the most of each day. Awesome! You’re a social media expert in Canada – what are some of your social media secrets for the rest of us? Life is about building relationships and so is social media.  If you want to grow your audience, have conversations about other things than ‘just’ your business. You’ll make more friends that way. Start a blog! A blog is the home for everything you do online. Use Disqus commenting so that Twitter & Facebook are integrated within your commenting system. Read the rest of the interview here. Some of their other voices are Tavi Genvison, Seth Godin, and The Sartorialist. Check out interviews with Honestly WTF fashion babe Leah Chernikoff.  The HTC campaign I was in last year was with SAY and so are the fancy advertisements in my sidebar. In December we went to the their holiday party in Toronto and guess who was in their signage?! Me! I was totally surprised. I know Mum would have loved to see it. Next stop, billboard then broadway! Ok, no broadway but billboard has a nice ring to it. Stay warm out there!!

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The Future, Ads & Content feat @SayMedia @VictorsnSpoils @VirginAmerica

The Future, Ads & Content feat @SayMedia @VictorsnSpoils @VirginAmerica

Check this out! I had no idea, mega agency, Viktor & Spoils made a case study about this. Most of this video was shot by my sister and the whole thing was put together by Sean Evans from 1188 Films. Pretty neat! 1188 just WON for Post Production Of The Year for Down With Webster “Big Wheels” video at the MMVAs tonight. If you like/love Nintendo you will <3 this. CONGRATS to 1188 & DWW! Read a good article about advertising & content on SAY MEDIA’s blog this week. Goes back to what I was saying last week about transmedia storytelling. I love their VENN diagrams.  

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Speaking CENTENNIAL COLLEGE, TORONTO

Speaking at Centennial College – Advanced Social Media

Speaking at Centennial College – Advanced Social Media

Here I am on the TTC again. I really wish I had headphones but they’re still in my travel bag at home. I’m heading over to Centennial College to chat with a class of Advanced Social Media year 3 students about my life and work. I try to say yes as often as I can when a friend or close contact asks me to chat with their class. It’s always an opportunity for me to learn. I love their questions. I love reminding them that the job they’ll have one day might not, and probably doesn’t even exist. It’s ok if they don’t know what they want to do yet. I remind them to find something they love doing and become really, really good at it. I tell them to explore creativity and try new things. To not be afraid of other people who can’t see their vision or grasp their unique idea. There have been so many times in my career where the person/people I was working with or for, didn’t get my idea. Most the time it was because only I could see so far ahead, not as far as me. They weren’t there yet. Having the skills and knowledge to see an idea before anyone else will often keep you ahead of the pack.  When I worked at CTV for Much/MTV Canada I remember telling my boss it would be a good idea to put the show hashtag on the tv screen. He totally thought I was crazy and made me feel bad about my ‘dumb’ idea. We all know how that turned out, eh? Another time at an agency job I suggested we get this cool InstaPrint thing from NYC. It involved hiring a guy to man 4 machines onsite for the event that would print little…

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Writing

Hi Mum, I just called to say thanks.

Hi Mum, I just called to say thanks.

Today I rung mum at work and I think she must have been busy because she seemed a little surprised when I said ‘hi mum’. I told her I was calling to say thank you for having me and being so supportive. She didn’t have a lot of time to talk but I wanted to thank her for everything. To tell her I love calling her all the time when something exciting happens and I can’t tell anyone else or they just wouldn’t feel as excited as her. For all the times she stayed up late sewing ballet skirts to sell at the studio so she could afford our dance classes. For driving to all those dance competitions, skiing, skating, birthday parties, recitals, modelling, tae kwon do, and to all my friends houses for sleepovers. For showing me how to bake and encouraging me to make things in the kitchen, thank you. For embracing my weirdness and letting me wear what I want as a child no matter how bizarre the neighbours thought she was for doing to it. For putting us in summer reading club at the library. For all the work that went in to creating JEANS Publishing company and helping me write that book as a young teenager because I know it was shit ton of work and late nights (for her). For teaching me to work hard and not listen to anyone who says ‘you can’t do that’. Your strong attitude is with me everyday and I carry it close to my heart and I hear your voice in my head. For teaching me to be tough and know how to throw a damn good punch (whoops!) and studying Tae Kwon Do together. For getting me braces because you knew that my smile would bring joy to other people and I…

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LIFE

Tech | Canada’s Leading Digital Media: NextMedia + Digi Awards 2016

Tech | Canada’s Leading Digital Media: NextMedia + Digi Awards 2016

Last week I was a speaker at NextMedia, Canada’s leading digital media conference. the 2 day conference focusses on creation, distribution, and monetization of digital media content and technology. Our panel, moderated by Amber Mac, was Blurred Lines: Best Practices for Disclosing Paid Content. I’ve mentioned it a few times how this is a hot topic. My thoughts are that if you are working with someone or got the product/thing as an in-kind donation or gift,, just say so. If you always work on things you genuinely like, being authentic is easy. This isn’t a great photo but it was a memorable moment. Jake said people who will just work for any brand and do it for the money are ‘brand whores’. It’s hard to trust someones opinion if they don’t really have one and they’re just slingin’ stuff at you all the time. Discussing the #BlurredLines on #Disclosure of #Paid #Content via new #Advertising Standards #Rules ☠️ #nextMEDIA16 #handshake A photo posted by Kevin September (@septembersphere) on Nov 10, 2016 at 7:49am PST Amber asked me to be a presenter at the Digis which is the award show closing out the conference.  In it’s 10th year, the awards celebrate Canada’s most successful digital media companies and creators. I wasn’t nervous at all until it came time for rehearsal and I had to read a teleprompter. Which, by the way, was easier than I thought! I presented the award for Best Branded Content. The winner was Lilly & The Snowman from Cineplex. In other news, I left getting a dress to the last minute. So, I popped over to my go-to girls at Studio Fitzroy to rent something. Remember in the summer when I blogged about their dress rentals? That biz was SO SUCCESSFUL they’ve opened a dress rental spot on Dundas West.…

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