CASIE STEWART
THIS IS MY LIFE • BLOG EST. 2005
Advertising

Art/Advertising, Both.

Art/Advertising, Both.

I love the Say Media blog. They post Venn diagrams about advertising, marketing, and social media every Friday. This week “Great Advertising is Art”. Some examples they posted today of trendsetters paving the way for awesome advertising at art. You will like the video. Beautiful.     Google flashing its technology through a gorgeous music video for Arcade Fire.     Toshiba sending the first chair to space attached to a weather balloon.     Target putting on LED light shows on the side of the NYC Standard Hotel.     BMW driving cars through a giant glass apple.     Honda turning its car parts into a complex Rube Goldberg machine. Valfre is one of my fav artists. Her drawings are so good. Her blog is here. One of my favs is in this post. ART/ADVERTISING? Both. What advertising/art are you creating? CASIE  

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Art

SummerWorks Performance Festival: Peachy Coochy at the Performance Bar

SummerWorks Performance Festival: Peachy Coochy at the Performance Bar

I subscribe to the Say Media blog and truly love the Venn diagrams that come every Friday morning. This one is from one of my favourite books “Steal Like An Artist”. Tomorrow night, 9:30pm at The Lower Ossington Theatre, a Peachy Coochy performance will grace the stage at the Performance Bar as part of the SummerWorks Theatre Festival. The name comes from the Japanese ‘Pecha Kucha‘ where each presenter has 5 minutes to deliver 15 slides with only 20 seconds for each slide. I know these as Ignite presentations, people do them at conferences sometimes. The cast will be sharing Venn diagrams in a form that is  ‘smart and playful, sweet and earnest, with a healthy dose of cheek’.  See the description on the SummerWorks site. I creeped YouTube for Peachy Coochy and there’s some funny ones. I’m looking forward to this! Performance Details: Date & Time: Thursday August 16, 9:30 pm – Location: Ticket: Pay-what-you-can Participants: Philip Akin: Artistic Director, Obsidian Theatre Company Tara Beagan: Artistic Director, Native Earth Performing Arts Ravi Jain: Artistic Director, Why Not Theatre Matthew Jocelyn: Artistic Director, Canadian Stage Laura Nanni: Festival Director, Rhubarb Festival Richard Rose: Artistic Director, Tarragon Theatre Cost is PWYC so if you are broke as a joke or rollin’ in dough you can still go and have some smart fun. I’ll be there and hope to see some familiar faces so we can laugh together.    

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Travel

Personality is Everything in Art and Poetry.

Personality is Everything in Art and Poetry.

Exciting week just passed and I am SO ready for a getaway! Tomorrow I’m scooting up north to the countryside with Barbie to a friends cottage. Give me nature, lake, silence and sunshine. YES PLEASE. Ate pretty healthy this week and went running a few times. Feels good to hit the pavement. Got a haircut at Darren’s Studio and had my first spring picnic in the park. This Week in Venn via SAY Media: The Secret to a Successful Modern Media Brand – I love reading this blog post each Friday. Always an interesting & fresh perspective about marketing, internet and brands.    Coral TV – Edgy Veg Launches and I’m Coming Soon! This week Candice’s show on CoralTV, The Edgy Veg launched! She’s adorable. If you missed the news earlier this week, I’m the latest addition to the Women’s Lifestyle Channel, my show will be launching in about a month! I made it to the final round in the BLOG FOR BANFF competition. THANK YOU. Final voting closes Tuesday, no signup and takes one second. Please cast one click for me. You can vote from web, mobile, tablet so get ’em all in there! Discovered the spot where my next Dear Photograph submission will be taken from. Turns out Mum used to hang out exactly where I like to hang out now. Her photo is from the ’70’s I think. Mum, can you confirm? Check out the skyline, or lack there of! Please be careful this weekend, wear sunscreen, don’t drink & drive, and play safe. May24 is the kick-off to summer, make it a good one! Next weekend is Memorial Day in the USA and I’ll be in the sunshine state soaking up Florida rays. Can’t wait! Have an awesome day! <3 CASIE * title is a quote  by  Johann Wolfgang von…

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Fashion

Picking the Right Glasses, for Your Face!

Picking the Right Glasses, for Your Face!

I’m a huge fan of wearing glasses. They’re a statement piece for your face and can change a somewhat boring outfit into something with a lot more style. I’ve had glasses since my first eye checkup in high school. They were my first ever high end designer item too. I saw a pair of Gucci frames before I went in to get my eyes checked, as we were wrapping up my appointment the doctor told my my eyes were near perfect. You think a girl would be happy about that, no, I wanted those GUCCI GLASSES! Fortunate for fashion, I was able to get them in the weakest possible prescription and Mum & I went home happy after placing the order. Now that I’m grown up (sounds so weird to say that, but anyways) I have to get my own glasses. A good price and easy shopping experience are important. Yesterday I chatted with Derek Derek Desierto’s about his top picks top picks for the spring and summer. Derek is a Canadian celebrity eyeglass stylist and the in-house designer for Clearlycontacts.ca. Listen here: Derek styled my face with the handy Virtual Mirror I told you about in January.  In our short talk I learned that you should pick glasses that are the opposite shape of your face ex. square face, round glasses etc. These are a few of his latest designs w/ Clearly Contacts. Any guesses which ones I picked before looking two inches down the page? (Worst guessing game ever, I know) I went for the fashionable & feminine Birch: They should arrive next week and I will do an unboxing & try them on for you style like I did last time. Follow Derek & I on Twitter at @mrdesierto & @casiestewart.  Check out this TOTALLY rad commercial for HTC that…

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LIFE

Speaking | Panels, Parties & People #SMW

Speaking | Panels, Parties & People #SMW

Social Media Week kicks off around the world today. Here’s my picks on what you wanna check out including parties and panels. I’m speaking on two that fall on Thursday & Friday. There’s a TON of things going on so check the schedule & see what peaks your interest. Image is from Say Media’s blog, LEGGOOOO, VROOOOOOOOOM! Monday: 7pm: SMW Tweetgasm & Official Launch Party (Both at Gladstone Hotel) Tuesday: 8am-6pm SMW Coffee House @ ING Direct 2-3:30 Keynote: Jon Sinden on Brands & Fans 3:30-4:30 Conversation in Social Metrics @ Entrinsic Wednesday: 10am-12pm: Content may be king, but without Context – no one will pay attention 4:30-5:30: Not Another Open Bar Event: Is Your Brand Seeing a Return On Influence? 9pm: Social Media Week Toronto Official After-Party: After Hours Conversation Thursday: there’s LOTS of great stuff! 9am-1pm: Entrinsic Presents: CaseCamp (No it’s not Camp about ME!) 1-2:30: Social Media Friends, Anxiety & You: 5:30-6:30: Community Management beyond Twitter & FB 5:30-7pm: Getting Serious About Travel Blogging 5:30-9pm: SXSW Pre-Party @ Spice Route Friday:  8:45-10:30pm: Driving the Social Media Conversation w/ GM 12:30-3:30 Post it, Pin It Party (lunch/drinks) 3-4pm: Social Storytelling: Creating and Curating Content Strategies That Work Friday 6-8pm: Building Valuable Social Features into your Web and Mobile Applications Information about my panels:  Thursday, 1-2:30: Social Media Friends, Anxiety & You: Hosted by Maria Lianos-Carbone, publisher & editor of amotherworld.com, this panel will be talking about the anxiety that can come along with being so open in social media and sharing more of your life than ever. I’m looking forward to this cause I deal with anxiety ALL THE TIME. Other panelists include Stéphanie Montreuil Principal, The Lotus Pad Consulting, and Chris Eh Young. Location is The Office Pub, 117 John Street, 2nd Floor at Adelaide. There will be networking after so come say HI. Friday 6-8pm: Building Valuable Social Features into your Web and…

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Advertising

(I’VE HAD) THE TIME OF MY LIFE

(I’VE HAD) THE TIME OF MY LIFE

Last night at the SAY Media party for DX3 I had the time of my life playing with a parachute. It was so fun/cool/awesome, seriously. The band man is Rich Aucoin and here are his deets so you can follow him. Canadian and good looking too.   I was shaking the parachute with about a hundred other people. A bunch were in the middle and running from side to side as the parachute went up and down dancing the air. Charlotte from SAY emailed this photo to me after the show and I’m sure there are heaps more in cameras around. Right when photo was taken I was in this totally awesome childlike state where I swear I don’t know if I’ve ever had so much fun. It was absolute bliss. I’ve said it before and will again, the SAY Media team really know how to throw a party. In conversations last night I learned that lots of people were learning about the company for the first time. This is pretty rad for me because I’ve been working with them for almost a year now. I’m their Canadian ‘poster child’ for social & one of their passionate people building culture. I’ve mentioned them a few times on blog before. I think lots of old friends were surprised to see my face on their signage. “Hey look, that’s you“ I fell in love with how SAY Media really ‘get it’ the first time I received an email and checked out their site. They work with Passionate Voices connecting us with brands and stuff we like. Last year when I was an Android user, I did a national campaign with HTC. SAY is the first ever real advertising I hooked up with too. Those fancy video ads in my sidebar, that’s them. I’m heading to DX3 for day two today and will probably…

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Advertising

LET’S GET DIGITAL.

LET’S GET DIGITAL.

Get out and do something. Next week is Advertising Week in Canada and there is a bunch of cool things happening.  This time of year can be kinda depressing spending a day or few hours at a conference is a good way to escape the winter woes and hopefully stimulate your brain. Two things I love most about conferences are scoping out well branded booths and good wifi. The later can be a challenge sometimes. The Detroit Autoshow had totally massive displays with lights, sound, art, fashion and cars. It was crazy how bright the lights were. CES was really, really, huge the conference floor 1.6 million net square feet of exhibit space. In partnership with Advertising Week launches Dx3 Canada, a new interactive trade show with sessions and exhibitors related to advertising, marketing and retail. My girl Amber Mac will be onsite filming her show and there’s a bunch of sponsors/exhbitors friends/partners of mine from over the years including Say Media, Trendhunter, Techvibes, Jaunt.ca. Some more details include: 100 of Canada’s top digital solution providers engaging free seminars Amber Mac’s Technology Spotlight Interviews show floor  etc I’ve always loved advertising. Started a creative ad agency in high school entrepreneur class, was the youngest but got the highest mark. BOOM! Each week the Say Media blog posts ‘this week in venn‘ a diagram that relates to culture & advertising. This was last week’s one and it went along with an awesome post by the CEO titled ‘This is why you work in advertising.’ It’s a good read about the art & romance of good advertising, making conversations human and creating passion. Better advertising for a better world. The DX3 Canada event is on Wednesday & Thursday next week. The trade show is FREE but if you want to attend the sessions you have to pay. There’s over 3o and lots of interesting stuff. I’ll be there…

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LIFE

Helloooo Holiday Season!

Helloooo Holiday Season!

What a way to start December, two holiday parties in one night!! Just left the High Road party at Airship 37 and in taxi to Mod Club for SAY Media’s event. Was so great to catch up with my bestir Keri. Strapless suede dress is vintage from CTS Queen. Have a safe & happy night! <3 CASIE

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Advertising

Tech | Ticket to the Art of Sales Conference for Tuesday

Tech | Ticket to the Art of Sales Conference for Tuesday

I’ve attended both The Art of Leadership and The Art of Marketing and left each event inspired with new thoughts in my pocket. My friends at The Art of… have got it going on. There’s a bunch of great people who make these massive events happen. Tuesday at MTCC is The Art of Sales, a unique one-day conference featuring five amazing international speakers. One of them is NYT best selling author Seth Goodin (125k+ on @Twitter). I’ve never met Seth but I know his blog and he also works with SAY Media. I have 2 tickets for you to attend. If you would like to go then watch this and tell me your favourite part in the comments. I will take both winners out for lunch on conference day. Approximate value of each prize = $450/ticket + lunch experience/pricele$$. BONUS! Conference is at Metro Toronto Convention Centre and goes from 8:30am-4:30pm, Tuesday November 22. [How is it almost DECEMBER? ahh.] If you are in sales you probably have a fav line and will like that I posted this. If you are in sales and you have NOT seem this then… PUT THAT COFFEE DOWN. Coffee’s for closers only. If you have never commented, it’s easy, don’t like, be shy. I’m not shy. Winning is fun. Watch the video leave’ a commento and win. Voila!

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Advertising

we are all made of stars

we are all made of stars

Starting Monday I’m in a national advertising campaign with HTC! They’ve chosen to feature me in a new campaign that will  run for 14 weeks on lifestyle and entertainment sites across Canada. I’ve been working with Say Media for a few months. Have you ever noticed the video ads in my sidebar? That’s them. I’m their leading lifestyle blogger in Canada. SAY is a rad company based out of San Francisco who works with the internet’s leading voices including Seth Goden and Brian Clark (@copyblogger).  Check ’em out below 🙂

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