CASIE STEWART
THIS IS MY LIFE • BLOG EST. 2005
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Now, don’t get me wrong because there IS a difference.

Now, don’t get me wrong because there IS a difference.

I’m currently shopping on Dealuxe.ca to pick out an outfit for my talk on Thursday during Mashable Socal Media Day. Sign up here to come for the fun, there’s 250+ people coming already. Gonna be fun to see everyone. This skirt is cute too eh. Mum loves it. I’m also browsing EGOCLOSET to pick out something to review & while testing out their new online store. Thinking this uber cute Diamond Pocket Dress, Maxi Jumper or this Chifon tail dress. Loving those long flowy skirts & dresses. They were really popular in NZ last year & they are ALWAYS ahead in style down there. I love getting stuff in the mail, everyone loves mail.  The other day Keri & I came home feeling kinda blahhhh and my friends at Bud Light sent me a 12 pack just because they knew it was going to be a nice weekend. Thanks guys, it did make the weekend better and I appreciate it. Sometimes I wonder why I’m even talking about this…. should I keep quiet? Here’s the thing about blogging I don’t love: C.C Chapman wrote about it six months ago. The Mommy bloggers have been talking about it way before I brought it up,  good article on MomBlogMagazine about it here. PR email comes in about an ‘exciting’ new campaign that brand XX is launching. It is either a one day event or it spans several weeks but it is ‘perfect for my audience’. This is a what is called ‘Blogger Outreach’. The company knows from idea conception that they want to connect with bloggers although they bugdet nothing for the bloggers who are going to do a bunch of work. They know exactly who they are going to target because we are all on the same list.

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LIFE

The blog days are over.

The blog days are over.

I went to bed fuming last night. Blood was boiling. I never tell you when I get angry, I think I’m going to start. To be honest though, it doesn’t happen too often. I had a few conversations with agencies & clients over the last few days that made me wonder what the hell I’m doing. Also made me wonder what the hell they are doing? I have heaps of PR friends in the city and I’m starting to wonder about those relationships. They’re in meetings coming up with all these expensive & fun campaigns for big name clients with the intent to do blogger outreach & connect with ‘top influencers’ but not putting any budget in the plan for that. Gimme a break.  Do you work for free? Why should we? This morning I logged into WordPress (blog publishing platform), like I have done every day for years and had a different feeling about it. Last night after talking with Mum and friends, I didn’t know if I’d be back to publish today.  I didn’t feel like it. Clearly, I am addicted to publishing and love writing so I’m back but I’m different. Every morning I read Mashable on Flipboard via my ipad and this morning they published an article that touches on exactly what had my blood boiling yesterday. How Social Media Is Changing Paid, Earned & Owned Media Those in the marketing and agency world are privy to the buzzwords “paid,” “earned” and owned.” Traditionally, they stand for the different types of media and can be easily broken down like this: Paid: Buying a 30-second Super Bowl spot Earned: Coverage on Mashable Owned: Your company’s website You should read it, especially if you work in PR, media or are one of my wonderful friends at an agency who regularly ask…

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LIFE

VIDEO: #PEPSITHROWBACK, MAY 31 @ REVIVAL, TORONTO

VIDEO: #PEPSITHROWBACK, MAY 31 @ REVIVAL, TORONTO

CH-CH-CHECK IT OUT. Video was made & posted by Rannie aka @photojunkie.

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LIFE

STEWART SPEAK.

STEWART SPEAK.

This afternoon I’m heading back to Centennial College with my (digital) brother Andrew Stewart. We’re chatting a PR & Digital Media class about social media and our lives. I love this city! Andrew works at Strategic Objectives PR and is going to discuss social media from an agency perspective. He was the brains behind the NYE weekend in Montreal this past December. I’ll be speaking about how I built up a big following, grew my network and turned something I truly love into my job, living an exciting, positive life! I walk on glitter BTW. Reckon imma plank in the classroom. I bet they will think it’s funny. Maybe we can group plank? That would be way cool. Yeah I said ‘way cool’ dude. Ok ttys. Love you.

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LIFE

yesterday on twitter, this happened:

yesterday on twitter, this happened:

#lean # Meet my new bestie @TheGingerJoo. # Girl to guy patio ratio 11/1 @loudawgs. #hawt #bbq # BBQ, beers & babes on the patio! (@ Lou Dawg's B-B-Q!) http://4sq.com/imlFM1 # Love the smell of this place, reminds me of Dad's garage. (@ jacob's hardware) http://4sq.com/jHSuua # Seth's Blog: An end of magic http://bit.ly/m2wMwP – I used to love getting @Wired too. Now, I hardly even read it on ipad. # what's for lunch bro's? # Audio: [the only rapture i care about] RAPTURE, blondie http://tumblr.com/xmj2l9np7l # Rec'd a beautiful gift of black onyx mala beads from @tinydevotions. Thank you! #strength http://post.ly/244IN # we didn't win 649 last night @keriblog @itsbrownbarbie but we are closer to winning by actually playing 🙂 # have a meeting at le gourmand with someone i've never met IRL again today. remember last time this happened i met that TOTAL babe? 😀 # or pants http://bit.ly/iGdQCS RT @tylerconium: Never trust a person wearing a salmon coloured shirt # Photo: › Isaac Cordal, recently featured on [Wooster Collective,] is definitely catching my eye as of late…. http://tumblr.com/xmj2l951c5 # Photo: this photo of coco rocha is STUNNING. makeup omg. › VOGUE ITALIA – June 2011 http://tumblr.com/xmj2l94z4e # Photo: › SOMEONE’S DAD HAS SOME EXPLAINING TO DO http://tumblr.com/xmj2l94k8x # MY FAV TOO! RT @hipurbangirl: We love to @ShopBicyclette that's why it's our hip + urban store of the week: http://shar.es/HcEmi # phone chat w/ old friend after 10 years – he said i sound the same but happier. nice to know 🙂 # SocialGift makes group gift-giving a breeze http://flpbd.it/9F45 via @blogto @erinbury # afternoon shopping w/ my sis today for two events 1) wedding 2) @fetishfactory. gonna be so fun! # Word. RT @shrued: @joncrowley LinkedIn is Facebook friends with jobs. # so excited for friends wedding…

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