in CASE you didn’t know.

What if they call me a “Social Media Expert”? UPDATE: They did.

So, Rockstars don’t call themselves ‘Rockstars’ but it’s cool cause everyone else calls them, which is what makes them rockstars. Say Rockstar one more time in that sentence haha. Do you know a ‘real’ Social Media Expert, am I one? I have heaps of Tweets/Blog/Posterous/Facebook/Skype/Flickr/Blogger/Google+/YouTube and more but that term is usually associated with douchebags. I’m not a douchebag.

Catch me on eTalk tonight for the Royal Tour coverage (starts at 7pm on CTV). Got to tape in the studio, I was standing in front of that eTalk sign above. Didn’t get a photo of us shooting. Doh. I used to work at CTV behind the scenes so was a pretty rad to be back today in front of the camera. Saw a bunch of old colleagues and was dressed to impress.  Wore high shoes, nicely tailored dress, hair up, bow, red lipstick. Zing!

I hope I come across smart and cool. I really hope I don’t look bad. (It’s nerve wracking ok!!) I’ll be at an event this evening so I won’t see it until I get home. I’m not sure how long it will be either.

My segment is about the big role social media is playing in Will & Kate’s visit, the photo one of our MP’s posted of them (below) and the Royal Tour app. The Royal Tour App is one of the most popular in Canada right now.

The Blue Man Group were also there this morning. I touched a BLUE MAN! They use blue oil paint and it is very messy. I had some on my finger. One of the BMG guys was pretty cute, well, for a Blue guy. 😛

I love being in front of the camera. I really want to be on TV. Look what they did to C. Perez, Senior Producer. He got Blue Man’d! BMG has a new show coming to Toronto so that segment will be on later this month.

Got it on PVR. Fingers crossed I did good. Aaaaaaaah. Tweet me if you see it!

Tech | Social Media Day -Toronto is one of most most social in the world.

I’d like to think I had something to do with that. I kid, I kid. We’re SO online and our  Social media Day meetup is SO BIG that Mashable wrote about us today. We Toronto peeps know how to have fun. Get social baby.

Props to Michael Nus & Dan Levy for putting this together. Last year I spoke about running the social media for MuchMusic & MTV Canada & this year I’m speaking about building a personal brand. Over 350 people are attending so it’s gonna, kinda a big deal. Wish Mum was here to see me in action. I’m sure someone will have on video.

Last year I was JUST getting into speaking and has my hands in my pockets the whole time. Won’t do that again. What am I going to wear? I should really have planned this out. Hope to meet some new peeps & will for sure see a bunch of familiar faces. Looking forward to it. If you have any questions, ask away!


Now, don’t get me wrong because there IS a difference.

I’m currently shopping on Dealuxe.ca to pick out an outfit for my talk on Thursday during Mashable Socal Media Day. Sign up here to come for the fun, there’s 250+ people coming already. Gonna be fun to see everyone. This skirt is cute too eh. Mum loves it.

I’m also browsing EGOCLOSET to pick out something to review & while testing out their new online store. Thinking this uber cute Diamond Pocket Dress, Maxi Jumper or this Chifon tail dress. Loving those long flowy skirts & dresses. They were really popular in NZ last year & they are ALWAYS ahead in style down there.

I love getting stuff in the mail, everyone loves mail.  The other day Keri & I came home feeling kinda blahhhh and my friends at Bud Light sent me a 12 pack just because they knew it was going to be a nice weekend.

Thanks guys, it did make the weekend better and I appreciate it.

Sometimes I wonder why I’m even talking about this…. should I keep quiet?

Here’s the thing about blogging I don’t love:

C.C Chapman wrote about it six months ago. The Mommy bloggers have been talking about it way before I brought it up,  good article on MomBlogMagazine about it here.

PR email comes in about an ‘exciting’ new campaign that brand XX is launching. It is either a one day event or it spans several weeks but it is ‘perfect for my audience’. This is a what is called ‘Blogger Outreach’.

The company knows from idea conception that they want to connect with bloggers although they bugdet nothing for the bloggers who are going to do a bunch of work. They know exactly who they are going to target because we are all on the same list.

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The blog days are over.

I went to bed fuming last night. Blood was boiling. I never tell you when I get angry, I think I’m going to start. To be honest though, it doesn’t happen too often.

I had a few conversations with agencies & clients over the last few days that made me wonder what the hell I’m doing. Also made me wonder what the hell they are doing? I have heaps of PR friends in the city and I’m starting to wonder about those relationships. They’re in meetings coming up with all these expensive & fun campaigns for big name clients with the intent to do blogger outreach & connect with ‘top influencers’ but not putting any budget in the plan for that. Gimme a break.  Do you work for free? Why should we?

This morning I logged into WordPress (blog publishing platform), like I have done every day for years and had a different feeling about it. Last night after talking with Mum and friends, I didn’t know if I’d be back to publish today.  I didn’t feel like it.

Clearly, I am addicted to publishing and love writing so I’m back but I’m different.

Every morning I read Mashable on Flipboard via my ipad and this morning they published an article that touches on exactly what had my blood boiling yesterday.

How Social Media Is Changing Paid, Earned & Owned Media

Those in the marketing and agency world are privy to the buzzwords “paid,” “earned” and owned.” Traditionally, they stand for the different types of media and can be easily broken down like this:

  • Paid: Buying a 30-second Super Bowl spot
  • Earned: Coverage on Mashable
  • Owned: Your company’s website

You should read it, especially if you work in PR, media or are one of my wonderful friends at an agency who regularly ask me to share your product with my readers. I’m not singling out anyone and I love my PR friends but everyone is doing it and bloggers are being taken advantage of by doing work for pop, chips & booze. That ain’t currency.

“To some extent, everything that’s done by a media agency is paid media,” says Andrea Wolinetz, director of social media at PHD. “Whether it’s managing a Facebook Page or blogger outreach, people get paid for that work, so it always starts from a place of paid media.”

I decided yesterday that I should be more honest to my blog, to you, to myself. I have many opinions & will never run out of things to write, ever.

This Is My Life and as long as I’m living, my baby it’ll be.

xo CASIE

VIDEO: #PEPSITHROWBACK, MAY 31 @ REVIVAL, TORONTO

CH-CH-CHECK IT OUT. Video was made & posted by Rannie aka @photojunkie.

@casiestewart