Pantone: Unlocking the Language of Branding and Culture

Earlier this year at SXSW in Texas, I had the opportunity to sit down with Elley Cheng, President of Pantone. In this exclusive interview, Cheng discussed the profound impact of colour on communication and branding + shared an exciting collaboration with Grammy-nominated Tierra Whack. I also had to ask her, what’s your fav colour?!

Known for its widely used colour-matching system, Pantone sees colour as more than aesthetics, it’s a language that conveys emotions, messages, and brand identities.

Colour and Culture

After noticing that Elley wore Pantone shoes, we discussed evolving colour trends in culture and society. Elley pointed out that colours are constantly evolving, with their meanings shifting over time. For example, the evolution of pink illustrates a dynamic relationship between colour and culture, from gender norms to millennial pink, and the evolving brand of Barbie. “Color doesn’t stay static, just as culture doesn’t stay static,” Elley mentioned how pink has “gone through a vibe shift.” What was once a colour with limited gender connotations, pink now carries diverse and complex cultural significance.

Understanding these cultural shifts is an important consideration for brands as they craft their identities and messages. As Cheng emphasized, “We want to showcase the way colour can express a thought, a brand’s meaning, or what they stand for. It’s the most direct and quickest way to hit the person’s psychology.”

Building a Brand with Passion

Elley highlighted Pantone’s role in facilitating communication through collaborations, such as the recent partnership with Grammy-nominated rapper Tierra Whack for her album release. Working with conceptual artist Alex Da Corte, a curated palette of colours was inspired by Whack’s persona and artistic vision. This collaboration is a testament to how colour can powerfully express a brand or person’s identity.

“Color and culture are very strongly tied because one creates and reinforces the other,” this interaction is evident in how brands use colour to connect to current cultural landscapes while shaping future trends. Pantone’s initiatives, such as the Pantone Color of the Year, reflect this understanding, helping brands align their visual identities with broader cultural movements.

Pantone’s Role in the Creative Industry

The influence of Pantone extends beyond colour matching to encompass a broader impact on the creative industry. Cheng mentioned her SXSW panel with Monotype, Getty Images, and Canva, which focussed on current issues in brand-building and their implications for the future of creativity. The conversation explored how brands can navigate the complex interplay of colour and culture to create meaningful connections with their audiences. Listen to the panel here.

Personal Touch: Favorite Colors and Merchandise

After chatting about colour, collaborations and branding, I couldn’t help but ask Elley a very important question…what’s your favourite colour? In a characteristically Pantone response, she shared her love for deeper shades of red, a colour she finds energizing and attention-grabbing. “There’s this level of energy and excitement in red, and at the same time, it has a deep sophistication.” Her preference highlights the emotional and psychological impact that specific colours can have, both personally and professionally.

Pantone has expanded their palette into consumer products, including books and lifestyle goods, catering to all who love colour beyond professional use. This move signifies Pantone’s recognition of colour’s role in personal expression and style, hinting at future endeavours to bring their iconic colours into everyday fashion.

As a company deeply rooted in the world of colour, Pantone continues to shape artistic expression, brand identity, and cultural trends through its innovative collaborations and products. Elley Cheng’s insights at SXSW show the dynamic relationship between colour and culture, highlighting the importance of agility and authenticity in branding.

Pantone’s projects and partnerships promise to keep the brand ahead of the colourful conversations that influence how we perceive and interact with the world around us.

Lavender Blu: Very Demure, Very Mindful

In a mattter of days this phrase has taken over the internet. Brat Summer is over, we’ve moved on to Demure Girl Summer. It seemed like the perfect title for a post where I visit a Lavender Farm in the country.

On my recent day trip to Durham Region, we stopped at Lavender Blu Farm, a small eco-family farm that’s been making artisanal lavender products since 2007. This quaint farm is located in Seagrave, Ontario, along the Sideroads of Scugog. Their mission is all about cultivating calm, something I can totally vibe with.

The farm offers a variety of events throughout the summer including yoga, painting, and lavender picking. It can also be booked as a wedding or event venue. I would love to do yoga there!

I loved learning about places to visit in the Durham Region, I had no idea there were so many farms an hour away from Toronto. The area is full of great places to check out including markets, pubs, museums, and galleries, see a full list at sideroadsofscugog.ca.

The studio has lavender hanging from the ceiling and features over 80 lavender-inspired products. You will feel calm the moment you walk through the doors. The whole atmosphere of the farm is relaxing.

Here’s to living a calm life!

P.S. If the title of this post makes absolutely no sense to you, read this and watch this. It’s a TikTok thing and it’s taking over!

Take a Visit to The Sunflower Farm!

This week I visited The Sunflower Farm on the edge of Lake Simcoe along the backroads of Brock, Ontario. If you’ve been looking for a great summer adventure with family or friends, get to Durham ASAP. The sunflowers are only in bloom for 2 weeks!

Durham Region is about an hour from Toronto and is made up of eight cities and towns; Pickering, Ajax, Whitby, Oshawa, Clarington, Uxbridge, Scugog, and Brock. On my adventure with the Toronto Blogger Collective and Durham Tourism, we visited four of their scenic rural routes, A Country Path, the Leaksdale Loop, Backroad of Brock, and the Sideroads of Scugog. I will share more about each route in my upcoming posts!

I truly loved visiting The Sunflower Farm! We got to meet Ursala, the farmer of this multigenerational family farm and she introduced us to the animals including the cutest little goat named Feta.

The farm has thousands of sunflowers, a sunflower-shaped trail, and plenty of great spots for taking photos. You can also purchase merch or sunflowers to bring home.

Planning Your Visit to The Sunflower Farm

  • Check out their event listings: Aug 16th there’s a classic car & truck show, there’s also a market, flower workshops, and a drag show coming up!
  • Parking is available on the farm and is included with your entrance ticket.
  • NO picking sunflowers! The field will be harvested in the fall for sunflower birdseed.
  • Want to take professional photos? Get in touch ahead of time to secure a Photography Pass.
  • Picnics and outside food are not allowed on the farm.
  • Don’t Pollute! Take any garbage with you or leave in the onsite bins.
  • Dress appropriately! You’re on a farm, there are flies, bees, bugs, and dirt.
  • Wanna bring your pup? Doggie Days are on Saturdays only.

Something that made the day really special was travelling around the area with Town Trolley Tours. Our hosts, Michael and Pauline, took us to each stop in their replica “San Francisco Trolley”, sharing stories about their lives, the region, and playing tunes on request. We even had a sing-along to The Tragically Hip! You can rent the trolley for events, weddings, and more, details here.


If you’re looking for a great activity to get in before the end of summer, I highly recommend taking a trip to The Sunflower Farm and North Durham. There’s lots to do in the area! Check out durham.ca to see their curated collections of farms, markets, breweries, wineries, historical sites, and attractions.

You’re guaranteed to have a great time and feel refreshed after taking in the country air! I came home with sunflowers and a bunch of treats from local farms. I can’t wait to go back when the leaves start to change. There’s a pumpkin patch at Tindale Farm Market! 🎃


Summertime in the City

Red Hot Chili Peppers at Bud Stage

Last week I went to see the Red Hot Chili Peppers at Bud Stage and we had VIP tickets! My friend Luis Mendoza from LA is on tour with the band and hooked us up with great seats + lounge access before the show.

This was my first time at Bud Stage this summer. Before the show, it was POURING down with rain, so much that Lakeshore Blvd was completely flooded. Lorilynn and I took an Uber and by the time we met Sarah at the venue, the sun was out and it turned into a beautiful hot summer evening. The show was awesome and we sang/danced right until the end.

Luis and I have been friends since the early days of Twitter. We met on the platform and finally in person at SXSW in 2012. Since then, we have hung out in LA and every time he’s in Toronto on tour with a band. THANK YOU FOR THE TIX MY FRIEND!!!!

Red Hot Chili Peppers at Bud Stage

Hope to catch a few more concerts there before the temps cool down in the fall!