Last night I got an email from my friends at Clearly Contacts about World Sight Day tomorrow. I’ve worked with Clearly Contacts to share new products and contests for a while (see posts here) and I’m happy to share their latest charity initiative.
In exchange for this post, Clearly Contacts is donating a pair of prescription glasses to someone via Change the View on my behalf. The global #WHOBLINKEDFIRST campaign that kicks off tomorrow.
Over the last few years documenting my life, I’ve really taken time to smell the flowers, literally and figuratively. I take heaps of photos each day and really value my eyesight and ability to see beauty in the little things. I can only imagine how my life would change if I lost my eyesight.
For every video shared with #WHOBLINKEDFIRST, ClearlyContacts.ca will donate a pair of prescription eyeglasses, Vitamin A tablets, or UV protective sunglasses to someone in need through Change the View. Challenge your bff to a staring contest and upload to the WSD Gallery here to win new glasses and other prizes for yourself.
This morning in my Timehop notifications I was reminded that four years ago today, I was riding the streetcar when I got a phone call from San Francisco saying I’d won Richard Branson’s Virgin America Contest. I was so excited that I left my phone on the streetcar! Luckily, the stars were aligned and it was returned to me within the hour.
The contest went for about three months and there were about 10K entries. We had to make a YouTube video saying why we’d be the perfect ambassador to represent the world’s loudest and sexiest airline. As the Virgin America Provocateur, I travelled North America with Virgin and gave away heaps of flights. It was a great experience and the campaign got heaps of attention.
Some of my fav moments from being the Virgin America Provocateur 2010-2011:
Making the announcement on my blog. Cute hair!Launching Virgin America in Dallas, TXVirgin America’s Halloween Event at Parts & Labour w/ Broke Social SceneWilie Nelson at the Opera House in DallasFirst trolly ride in SFXeni from Boing BoingThe man, the legend, Richard Branson
Casie Stewart was chosen as the Toronto Provocateur for Virgin America.
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The crazy folks at Virgin America contacted us with an opportunity. They were about to launch service to Toronto, the first destination outside the U.S. for Virgin America. And they wanted a way to garner excitement for the launch of this service among local Torontonians. Together with Jesse McMillin – Creative Director at Virgin America – we devised a plan. Let’s create a web platform and initiative whereby we search to find one Toronto local to be our brand ambassador in Canada. The perfect person who embodies the sexy and cheeky brand attributes of Virgin America and can work to be a firebrand for the brand itself. So we decided to create a competition where the best video entry would win this coveted position. We decided we would call it “The Search for Virgin America’s Toronto Provocateur.” And we were off. We designed the site, wrote the site and produced the site with the help of Google moderator. And we launched it. The competition worked great. And Virgin America found their Toronto Provocateur.
This violet hair is awesome but it really fades fast. Checked out the bf’s new office space before heading to The Are of Entrepreneurship conference this morning. The day started with rain but before I knew it the sun was shining bright.
Shared a few tweets with the one and only Gary Vaynerchuk before getting to the Metro Toronto Convention Centre. Looking forward to his talk this afternoon. I love listening to other speakers, it really helps me pick out things that make them great to remember for me own talks.
The tents are being put up for World MasterCard Fashion Week already. It’s hard to believe it’s already that time of year again! I’ll be attending a few shows this season but don’t have anything mayor planned..yet.
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Had a Kiwi @eatkanga pie for lunch and discovered @Charge_Spot. Awesome & innovative Canadian product. #meatpie #mobile #vscocam #tech *on the spot charging! SO AWESOME.
Alrighty, time to head into the first after lunch session for The Art Of Entrepreneurship. Gary Vee is closing the day after Reddit co-founder Alexis Ohanian.
My fav class in high school was entrepreneurship and one of my highest marks. I took the Gr. 11 course in Gr. 10 and still had the highest mark in the class. I started a business called OUT THERE, Creative Advertising & Marketing. It makes me smile that all these years later, creative advertising and marketing is still what I’m doing. 🙂
Earlier this year I became a Brand Ambassador for Dermalogica Canada and was invited to experience some of Toronto’s best spas as part of their Little Grey Pass program. In my most recent spa experience I visited Ritual Spa on King Street for a facial.
I was left in the room to get all cozy on the massage table after having a consultation about my skin.
Since my first Dermalogica facial at Hammam Spa in March I have seen a big improvement in my skin. I wasn’t taking the best care of it or using a good moisturizer. Since bringing Dermalogica into my life my skin is more radiant. Yahooo!
A few of my fav products include the Pre-Cleanse wipes, Sheer Tint mousturizer, Ultrasmoothing Eye Serum, and Skinperfect Primer. The eye serum is my most recent addition, I’m in my 30’s now and I want to make sure I preserve my youth the best I can.
To learn more about Dermalogica’s Little Grey pass visit greypass.dermalogica.ca (open to Toronto + Vancouver). I’ve written about my previous Dermalogica Spa facials here, here, and here.
Oh hey there! This week I hosted the opening of Rudsak Canada’s new Yorkdale store with fellow fashion bloggers Julio (fashionights.com) and Nicole (daintygirl.ca). This year celebrates 20 years of the brand and Rudsak launched a Capsule Collection with 20 unique pieces, 20 of each, inspired of cool rebels in rock n’ roll history.
I pretended to be a rockstar. My mannequin is wearing the jet black ‘Polly‘ goat fur vest named after PH Harvey from the Capsule Collection. I’m wearing is my own Rudsak jacket I picked up last year.
These are a few of my favs from the Capsule Collection: Joni (Mitchell) shirt, Cyndi (Lauper) ‘Girls Just Wanna Have Fun’ pants, and the Janis (Joplin) jacket. Thanks Andrew Williamson for the photos. See more of his work here.
Win the ‘Jimi’ Hat from the Rudsak 20 Capsule Collection
