Get out and do something. Next week is Advertising Week in Canada and there is a bunch of cool things happening.  This time of year can be kinda depressing spending a day or few hours at a conference is a good way to escape the winter woes and hopefully stimulate your brain. Two things I love most about conferences are scoping out well branded booths and good wifi. The later can be a challenge sometimes. The Detroit Autoshow had totally massive displays with lights, sound, art, fashion and cars. It was crazy how bright the lights were. CES was really, really, huge the conference floor 1.6 million net square feet of exhibit space.

In partnership with Advertising Week launches Dx3 Canada, a new interactive trade show with sessions and exhibitors related to advertising, marketing and retail. My girl Amber Mac will be onsite filming her show and there’s a bunch of sponsors/exhbitors friends/partners of mine from over the years including Say Media, Trendhunter, Techvibes, Jaunt.ca. Some more details include:

  • 100 of Canada’s top digital solution providers
  • engaging free seminars
  • Amber Mac’s Technology Spotlight Interviews
  • show floor  etc

I’ve always loved advertising. Started a creative ad agency in high school entrepreneur class, was the youngest but got the highest mark. BOOM! Each week the Say Media blog posts ‘this week in venn‘ a diagram that relates to culture & advertising. This was last week’s one and it went along with an awesome post by the CEO titled ‘This is why you work in advertising.’ It’s a good read about the art & romance of good advertising, making conversations human and creating passion. Better advertising for a better world.

The DX3 Canada event is on Wednesday & Thursday next week. The trade show is FREE but if you want to attend the sessions you have to pay. There’s over 3o and lots of interesting stuff. I’ll be there as media snooping around & seeing what trouble I can cause talking to exhibitors & speakers.

They gave me TWO VIP passes for all access valued over $200. Wanna go? Comment below & link to YOUR FAVOURITE advertisement ever.  

Thank goodness SOPA is on hold or linking to your fav advertisement could get shiz shut DOWN!

Happy Internetting earthlings 🙂



Two winners of one VIP pass to DX3 are KEVIN & SHANNON. Thank you for sharing your fav ads with me. I will email your ticket 🙂


  1. Chris
    January 20, 2012 / 7:28 pm

    That sounds interesting

  2. Kevin Carroll
    January 21, 2012 / 5:03 am
  3. Shans
    January 21, 2012 / 12:52 pm

    Great post Cas! Favourite ad ever is a really hard one for me, but I loved the ad for the Post Secret app, http://www.youtube.com/watch?v=jJF4-x4Xz3U. It’s beautiful and poignant. 

  4. January 22, 2012 / 10:50 pm

    The simplicity of the My Name Is Joe & I Am Canadian ad by Molson from years ago has always been a favorite of mine…
    http://www.youtube.com/watch?v=BRI-A3vakVg Not that I agree with everything he mentions but it was one of the first memes I can remember with so many spinoffs produced afterward and, as I mentioned above, the simplicity of the message which really spoke to the target being advertised to.

  5. Anonymous
    January 23, 2012 / 7:54 pm

    The makings of this ad are just pure epicness. Great brand, classic scene, amazing cameos and my all-time favorite cantina music.  A long, long time ago in a galaxy not so far away: 
    adidas x Star Wars

  6. January 23, 2012 / 9:44 pm

    My fav ad would have to be the Volkswagen “Punch buggy” ads/series. It absolutely brings me back to when I was in elementary school and the excitement (& fear!) that you had when you saw a Volkswagen pass you by. They had children, not even old enough to hold a license spreading the word and their brand. I loved that series and even when I see a Beetle now, it reminds me of that time – super nostalgic.

    Also, when they brought it back in 2010 during the superbowl .. still amazing!http://www.youtube.com/watch?v=OzMebRccJF8 

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