Learned a bunch the last few days at FITC but what really stuck with me was the very last session I went to by Jason Theodor about creativity and how to create more, better different. I have some great notes from the conference I’ll be formulating into a piece an article TAXI. Feeling inspired! This UK stud is from Tumblr – OH CASIE Read this article “Marketing is dead” by Kevin Roberts, CEO of Saatchi & Saatchi Worldwide. I’ve been a Saatchi fan for as ling as I can remember. Passion for advertising and design started very young. Anyhoo, here’s an excerpt, read the whole thing on The Drum UK here. I reckon you’ll enjoy it. “We don’t just live in a VUCA world – a volatile, uncertain, ambiguous and complex world – we live in a super VUCA world. We live in a vibrant world where our kids are connecting to each other and to brands across the world with no money involved. To us this is a world that’s gone crazy. “Strategy is dead. Who really knows that is going to happen anymore in this super VUCA world? The more time and money you spend devising strategies the more time you are giving you rivals to start eating your lunch. “Management is dead. To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency not strategy. Martin Luther King did not say ‘I have a vision statement’ did he? He had a dream. You have to make sure you have dreams and your brand also needs a dream.” In other news, posted a bunch of bearded babes to my Pinterest board yesterday. If you’re into that, you’ll be REALLY into it. Enjoy the day!  

Read this article today by Brian Solis on paidcontent.org. He’s a leader in the world of digital communication and I really like reading his stuff.    He does a lots of studies on charging markets and research etc. Here’s a few excerpts. I’d say give it a read if you are a brand, a blogger, a robot or a human. Some good meat in the report.  “Digital influence is one of the hottest trends in social media and it is also one of the least understood. Like some relationships on Facebook, “it’s complicated.” Klout, PeerIndex, Kred and many others are investing millions of dollars to understand how our social media activity translates into influence. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner Perkins at a whopping valuation of $200 million. PeerIndex also recently announced aninvestment of $3 million. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.” Scores do not matter as much as the context of relationships Brands need to take responsibility for translating these numbers into insights Businesses need to develop meaningful social influence strategies and define desired outcomes. Entire report on The Rise of Digital Influence:  In other news, I’ve been added to a second panel for NXNE Interactive that will look at The Business of Influence and How to Influence Influencers (just kidding! hahahaha). Panel is about Making Social Giveaways a Win-Win for Brands and Online Communities. Will have more details on date & time along with some NXNE tickets to give away. Have an awesome day!  

Noticed this morning that the one & only G.A.Elliot was in the neighbourhood last night. He’s a Toronto artist who leaves these hearts all around the city. You’ve probably seen them on Queen, in Kensington or on Spadina. Woke up early and got lots done before noon. Standing desk is an excellent way to increase productivity. Today was one of those days where y0u’re running around and then UHHH MY GODDD it’s 4pm. You say to yourself, where DID the day go? Got my hair done at Darren Kwik Studio on Queen which took up most the afternoon. Short blonde hair is high maintenance   & Darren’s been doing  mine for years.  He is really great and you should go see him. Scalp massage is my favourite part. I’m helping him with some online stuff and made this little vid while showing how to YouTube. I rode Bixi a couple blocks & walked the rest of the way. Was quite lovely out. Before I left the house I accidentally (no clue how) locked my bathroom door. BUT HAVE NO FEAR, the INTERNET IS HERE. I tweeted a pic asking how I can pick the lock then  and va-va-va-voom got a hotel key I was in. Thank you internet, ILU. Now I am rushing to ENtrinsic for a party with a bunch of friends. The madness, it never ends!