As soon as I saw the first part of the tweet pop up on my push notification on ipad I knew what it was, I just had a feeling…could it be? Me and for what?
In this: Top 5 Digital Marketing Agencies on Mashable
“When Virgin America was launching its first international route to Toronto, its Creative Director Jesse McMillin contacted Evan Fry, V&S’s Chief Creative Officer to brainstorm ways to build buzz and find a local brand ambassador in Toronto. They came up with the Virgin America Toronto Provocateur. The website V&S created — with a video of Sir Richard Branson himself — received 1,500 contest entries, which were narrowed down to 20 candidates (this seems like a small number, but candidates needed to live in Toronto, be able to do the joband submit a video, which limited the applicant pool). The site received 46,000 unique visitors and V&S helped Virgin find its cheeky new ambassador, Casie Stewart, who still functions as the provocateur.”
Never heard of Mashable? Geeks & nerds across the universe think about/have thought about waking up to themselves on Mashable. Well, I know I sure have.
Read the article on Mashable & leave a comment! Have an awesome day.
P.S. get a ticket for JapanQuakeTO at Tattoo on Thursday right hurrrrrrrrrrrrre!
