CASIE STEWART

THIS IS MY LIFE • BLOG EST. 2005
LIFE

100 Pieces of Sponsored Content + New Ad Standards for Influencers

I’ve been trying do a better job of keeping tract of my actual blog related work. Since casiestewart.com is a mostly a diary about my life, it can be hard to determine what is sponsored (work) and what isn’t. I share heaps so maybe you miss the little disclaimer line now & then.

I like to keep a good mix of non-sponsored content mixed in with the spon con. Last year I set up casiestewart.biz as my online portfolio website and I UPDATED IT THIS WEEKEND. There’s 100+ examples of sponsored things I’ve done over the past few years. Crazy how they all add up! Found this quote on Forbes over the weekend and it’s what motivated me to stop scrolling social media and put in some quality time building my website. I’m finding/remembering stuff all the time so there’s a bunch more to add.

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CASIESTEWART.BIZ/WORK 

casie stewart, blogger, sponsored content, #keepit100

This week I’m on a panel at the NextMedia Conference talking about this stuff with someone from the ASC, Facebook, and an agent who represents influencers. It’s sure to be a good discussion and spark even more around the topic. In a prep call for the panel, Janet from the ASC said:

“We have simply introduced a new Interpretation Guideline to require disclosure of any material connection, because we identified a gap in the coverage of the Canadian Code of Advertising Standards regarding bloggers and influencers.”

nextmedia, sponsored content, casie stewart, amber mac, toronto, paid content, blogger, influencer
You can still get a ticket. Click for details.

Influencers and sponsored content are a very hot topic right now with new rules in Canada from the ASC based on the USA FTC regulations on testimonials, endorsements, and reviews. If you are interested in the you can find them here. DEFF WORTH READING.

I’ve got a few more things to share on this topic, it’s surely not going away. Until then, make sure you take a peek at my work at casiestewart.biz/work!

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Behind the Blog

Subscribe to Behind the Blog – My Newsletter is Coming Soon!

Subscribe to Behind the Blog – My Newsletter is Coming Soon!

Over the next few weeks I will be pulling the details for a newsletter I’ll be sending out in January called Behind the Blog. It’s for anyone with e blog or online business interested in learning about creating content, managing a website, having an online business, or other tech stuff like apps and gadgets. There is so much that you will probably have to learn though, and I know that I am still learning a thing or two. No one is perfect, even if I like to think that I am. However, I do think that I am good enough to teach you a thing or two, and hopefully, you will find it beneficial. For example, I might at some point talk about how you need to get a web hosting company involved (for example, a company like the one found at a hostiserver.com). I would like to believe that you would find something like this useful.

It won’t just stop there though, I have loads of other things that I can tell you about in my newsletter. I’ll make sure that it’s all relevant for creating content, managing a website, having an online business, or other tech stuff like apps and gadgets. So it will be totally worth your time if this is something that you need a little bit of extra guidance with. I promise I’ll be able to help you. I won’t spam you and I really hope I can send it twice a month. Somehow when I am the busiest I feel like I should add another task to my life. I feel like sharing this information with you will help me be more organized. I’d love for you to subscribe/share.





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LIFE

November Sunshine On Your Face ☀️

November Sunshine On Your Face ☀️

It’s so nice out today. Left the house early w/ Sean to get the new car sorted. I love the new trucks sunroof and he loves everything else.

Still reading The Best Kind of People by Zoe Whittal. It’s good, nominated for the Giller Prize which is awarded on Monday.


We grabbed breakfast at a cute little spot called Pheasant Table after picking up a couple magazines.

I love how cute Emma Stone looks on the cover of Vogue with a pixie. I don’t think she actually cut it but not 100% on that.

Last night I got a tattoo! Ok not a real one but a semi-perm that lasts 2 weeks by Inkbox. It’s for the election. Can you guess what it is????! Look closely. 

Went cruising in the East end and to the beach at Cherry Point. (Which apparently now being ‘Lower East Side) The sun felt so nice on my face. The leaves are all different colours and falling in the breeze. The water was cool but the air is warm.

 I love this city so much. I also love the sunroof? Did I mention that. It’s so great for taking photos out of ?!!!

We might go to the cottage for a couple days but if we don’t, won’t mind enjoying the weather downtown.

Hopefully you are out soaking up some of this great weather. Looks like it’ll be 10+ degrees most the week! ☀️??

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LIFE

Twitter is Very Much Alive and Here is Some Motivation

I’ve had a really great time on Twitter the last 24hours. Sometimes people say ‘Twitter is dead’ but that goes right out the damn window when there’s a live event.

The Twitter chat Daniel and I hosted with Kobo was a trending topic in Toronto and then Canada last night earning 3 million+ impressions. Then, after the chat I tuned in for the World Series Game 7 to see the Cubs win and HOLY COW what a game. I am happy the Cubs won bc my friend Tony Pierce aka @busblog is a die hard fan. ⚾️ ?

This morning I watched Cam, Head of Comms at Twitter, chat about the election on CTV. I felt like last night was a preview of the tweet storm about to go down on Tuesday night when the US gets a new President. I’ve been invited by Twitter Canada to watch it at their office and I can’t wait. Casie Stewart Live from The Nest! I’ve shared my love for live event tweeting for over six years from my days tweeting Jersey Shore & The Hills at Much/MTV, to every award show since, the Olympics, Superbowl, The Bachelorette, and more. It’s gonna be really intense.

I just watched this video andI’d like to thank my old friend (and apparently new neighbour!) Christine Estima for this performance. I’m spending the afternoon writing and organizing the book I’ve been working on because THIS YEAR I AM DAMN DETERMINED TO DO IT. I signed up for NaNoWriMo (National Novel Writing Month) and I’m MAKING IT HAPPEN. Watch this video, it’s 5min that will hopefully stick with you, it has with me.

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Sending sunshine through the internet for you.

 

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LIFE

It’s The Most Wonderful Time of The Year!

Honesty, I woke up this morning and put on Michael Buble’s Christmas album with NO SHAME. Ripped the halloween decorations off the walls and mirrors. I’m ready for the season! I won’t rush putting up all the decorations just yet but I won’t hold back the spirit!

One of my fav Christmas albums is She & Him. When Sean and I started dating, I remember him singing ‘Baby It’s Cold Outside’ to me at our first christmas saying I should stay a little while longer.  So much love in the air this time of year. Still swooning 6 years later! ❤️??

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On Thursday eve I’m going to Saks/Hudson Bay for the Christmas Tree lighting and holiday window reveal. AND in a christmas miracle twist MARIAH CAREY WILL BE THERE TO LIGHT THE TREE.

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I can’t wait. It’s only a matter of time before we bust out this wonderful ‘Togetherness Sweater’ that TOMS X Target sent a couple years ago.

Last year Netflix sent over THIS amazing Christmas Sweater feat. Bill Murray.

Here’s to kicking off the holiday season!

I’m excited. Can you tell!? ??????

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