CASIE STEWART

THIS IS MY LIFE • BLOG EST. 2005
LIFE THE FUTURE

Lift & Co. High Profile

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Here’s an excerpt from my interview with Lift & Co about how I use cannabis in my life and why I decided to talk about it.

Read the full interview here. There are some good interviews in this series including Mary Zilba from Housewives of Vancouver, B-Real from Cypress Hill, Comedian Donell Rawlings, and DJ Unimerce.

With the legislation around the corner and heaps of cool cannabis events popping up, I’m ok coming out of the ‘cannabis closet’. I’ve talked to my parents about it, my mum thinks it cool and likes that I’m on the cusp of something new. I feel the same excitement and energy as when social media was just getting started. A lot of creativity is going into marketing, branding, and storytelling around cannabis. At this point, I feel if a brand doesn’t want to work with me because I use cannabis, that’s ok. My blog is called This Is My Life and this is my life! As a female entrepreneur, I feel like it’s a blessing that a new industry is opening up around something I’m passionate about and have experience in. If I can use my voice to help shed a positive light on an incredible and natural substance, why not?! After all medical cannabis has some amazing properties, from both active compounds – THC and CBD, THC being the psychoactive compound that results in the user feeling “high” or “stoned” whereas CBD (most commonly in the form of CBD Oil) owns the more medical properties, allowing the user to calm down, destress, cope with pain and much more, if you don’t fancy getting high, you could always see how CBD could help you, try looking into CBD sites like CBD Nationwide.

You have to take a chance sometimes. When I started my blog, social media wasn’t really invented yet. There was no advertising, scheduling for analytics programs. I was part of that early group of people in the social tech scene from 2008-2012 and it was so inspiring and exciting. We were doing something that people thought was super nerdy at the time but social media is everywhere now. If I hadn’t gotten into it back then I wouldn’t be where I am now. I’ve always been an early adopter and like to learn as I go. What a time to be alive.

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LIFE Toronto, ON

It Only Takes a Minute to Brighten Someone’s Day

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Hello, hello, hello! 

I was feeling really distracted just and having a hard time focussing so I went outside for a little walk to get a coffee. A couple minutes later, Michelle rung and she was walking right towards me. What are the chances?! We had a little walk & talk, a few laughs, it was just the best thing! Amazing how a little bit of light from a sunshiney person can brighten your day! 

Yesterday I stopped in to surprise mum on my way to Stratford. It was so great to see her face light up when I walked in.

Love you mum! 

Taking a couple minutes out of your day to do something nice for someone else will instantly turn your day around.

Been a little bit busy the last couple weeks. I’ve been working behind the scenes on some political content leading up to the election. Definitely an eye-opener! I love learning new things and it’s great to see how it all works. The municipal election in Ontario us October 22nd. Are you registered to vote? Check your riding and candidates at elections..on.ca.   

Tomorrow I’m heading home to Cambridge to make a speech at my high school and be inducted into the hall of fame. So exciting! Yesterday I was in Stratford and have some great photos and stories to share. 

Sending you good vibes from across the internet! 

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Cannabis Toronto, ON

Influencers + Cannabis: What Are The Rules?

Influencers + Cannabis: What Are The Rules?

Last week I was a speaker at an exciting event hosted by Jones Media at 1 Bloor. We are T-16 days away from legalization and the world of cannabis marketing is something people have a lot of questions about. The worlds of cannabis and business like an online dispensary canada are really, truly beginning to collide. They are rapidly growing in popularity which is why the need for cannabis businesses is increasing! Anybody that is running or looking to run a cannabis business may want to think about hiring somebody like a cannabis consultant for their company to run smoothly and efficiently.

Specifically, this talk was about cannabis + influencers and what is allowed within the rules of the new cannabis act. The panel featured Chris Nyberg, a lawyer who specializes in this area, Lorilynn McCorrister from Weed Box, and Jen Newton who does the High Tea podcast and comes from an agency/brand background.

We talked about everything from how do you market in a space that’s so highly regulated, how to partner with a licenced producer, how to align with an influencer, and examples of creative marketing we’ve seen.

On Going to the USA

One of the topics we talked right off the bat was can you still go to the USA if you work in, invest in, or post about cannabis on your social accounts? Sorry to say, you can 100% get a lifetime ban if you do any of those things. Safe bet is to scrub your social accounts and make sure you don’t mention your connection to the wonderful world of flower if you don’t have to. On my last trip I remove Weed VR social accounts & email from my phone and didn’t take any business cards. I have cards Director cards from Occupied VR in case anyone asks what my job is.

On Working with Influencers

Another thing I feel is important to share about this new industry is influencer + brand partnerships. This isn’t like a consumer product, it’s much more individual to a person’s lifestyle and habits. Partnering with someone who has social influencer brings a whole new level to authenticity. How does this person use cannabis in their life? What is their history with the plant? Do they know about the vancouver dispensary no card options, or are they new to the scene? Are they willing to open up and talk about it? Does their lifestyle fit with the brand of the licenced producer? It’s not the same as working with something we might all use like coffee, clothing, or beauty products.

About the Legal Stuff

If you are an influencer, before you work with a LP or cannabis wellness company, make sure they are legal to sell their products in your state/province. Another thing to note is it is ok to write about cannabis from an educational point of view but not recreational. You are responsible for your content so if you’re not sure, ask the client or talk to a cannabis lawyer. If you need one, lmk.

Your Social Media Accounts

According to all the social platforms, posting about cannabis *could* be seen as promoting drug use and you risk getting your accounts shut down. As you have probably seen, there are heaps of cannabis-related accounts on social media. Chris aka ‘the fun police’ recommended use discretion and try to be creative, photos of you holding a big bud and smoking joints might not go over that well but an artful post about the lifestyle should be a-ok. Websites similar to www.saveoncannabis.com understand how to do this fantastically and also provide useful products and information.

If you have questions about this topic, I’ve been doing a lot of research and although I’m not a lawyer, I’d be happy to share what I’ve learned.

Thanks, Jones Media for hosting a great event!

On Wednesday this week I’m speaking on a panel about breaking down the stigma attached to cannabis. I’ll share details soon. If you are interested in attending, LMK!

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LIFE Toronto, ON

Turn Your Face to the Sun and Shadows Fall Behind You

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Hello and good morning! I’m feeling good vibes today despite not feeling great the last couple days. Spent the last 24hrs inside the house with Sean doing next to nothing but watching Netflix and taking naps. I feel recharged! Watched a good movie called The Angel, a few more eps of Maniac, and a full season of how to Live Mortgage Free (which really got us thinking!). 

The past 2 months have been kind of intense. I went on to Portugal and Mexico, had TIFF and Fashion Week, all on top of my regularly scheduled work. I still have heaps to write about. I know from the outside it all seems like fun and vacation but let me tell you, there is a LOT of behind the scenes things you don’t see. Being on all the time is exhausting.

The start of a new month brings renewal and I am excited. We have 3 months left in the year and before we know it, it’ll be 2019! What’s your 2020 vision?

This week I’m speaking at an event on Wednesday and a TV commercial I’m comes out in a few days. Sean and will be spending the weekend at the cottage and most likely repeating our tradition of Swiss Chalet on Saturday and then hibernating till Tuesday.

I’m working out of the office all week and not doing many events so I can focus on getting into a routine. I’ve booked a few sessions with my trainer and evening yoga. Last week I made it to 2 yoga classes which is more than I’ve done in ages. 

Today is a great day to make a change in your life. Don’t put off till tomorrow what you can do today. Your life is your movie, you’re the director, it can be any kind of movie you like! Make it happen.  

Sending sunshine and warm vibes! 

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Tech Vancouver, BC

Vancouver: The Telus Innovation Centre

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Earlier this year I was in Vancouver for a city planning conference and stayed an extra day to pop by the Telus office and have lunch with a friend. I’ve been working with Telus since my days at Much/MTV Canada, about 8 years ago.  I’ve had the opportunity to do some really neat stuff like volunteering, videos, city adventures, and making friends.

A couple years ago I helped them with some ideas to create their influencer program and it’s really grown into something awesome. Next month, they’re taking the ENTIRE GROUP of Canadian influencers (including me!) to their HQ in Vancouver.

Telus Garden

I was really stoked to visit this building. I remember when it started in 2012 and was opened in 2016. The Telus Garden building takes up an entire city block downtown Vancouver, totalling 1M sq ft. It has amazing energy saving features, a fantastic garden, and has won a bunch of awards for the design and sustainability. Unfortunately, I was there in winter so I didn’t get to see the outside areas, it snowed!  

[symple_testimonial by=”” fade_in=”false”]“TELUS Garden is Canada’s most beautiful and ambitious LEED Platinum building, and one of the most environmentally-friendly developments in North America,” Darren Entwistle, TELUS President and CEO[/symple_testimonial]

Telus Innovation Centre

I met up with Ana from Telus (check out her IG @msanadouglas) and she took us up to the Innovation Centre where. I was amazed to see a beautiful bright space filled with technology.

One of the coolest features were the doors. Telus has created a set of doors that have screens instead of windows. Hello, why didn’t I think of that!? They’re the only 4 doors like this IN THE WORLD and they’re right here at Telus in Vancouver. A couple of them have cameras where you can host meetings and have the person you are talking with will show up on the screen. Other ones have touchscreen and heat sensors, so they can tell when there’s a person standing in front of them. This blew my mind. Imagine the possibilities? Our guide said they were originally developed for hospitals (Telus Health does heaps in healthcare, telushealth.co).

The space has a number of workstations, fully equipped with pop-up monitors for video conferencing. They pop up OUT of the tables! The card with wifi details doubles as seeds you can plant later at home. As a lifelong lover of tech, this was like being a kid in a candy store! 

They also have a 3D printer where they create and test out innovative ways to make our lives easier. For example, this small purple object made with PLA plastic could never be made by hand but it is 3D printed in a way that makes it unique and super strong, you can stand on it without it breaking. It can hold up to 300lbs!

I was really impressed to check out the mock apartment they have to test smart home technology. I’m not just talking a couple smart lights, they’ve got smart home everything. It’s not just the appliances and light bulbs, there’s a laser that reads prescriptions in your cupboard, smart pillows, smart bed. It was like living in the future and tbh, I’m totally into it. 

I can’t wait to be back on the West Coast with the #TeamTelus crew. There’s some really rad people on the team, a few I’ve known for years and some I’ve never met. I’ll be documenting as I go next week and fill you in on the details.

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