Interview: Vocab Comm Influencer Tuesdays

I recently did an interview w/ Chrissy, longtime friend, OG PR, and founder of Vocab Comm. I talk about the social media landscape, influencers, and my career. I included part of the interview below, read the whole thing here. Chrissy used to host MMVA and celebrity gifting lounges at the beginning of social media, we worked together on a few. This was a fun one. Tell us a little about yourself. I grew up in Cambridge, Ontario. My parents immigrated here from New Zealand and my dad had a custom Hot Rod shop growing up. I created my first business in grade 2 and at 14 I wrote a book and started a publishing company. I went to Conestoga College and last year was given an Alumni Award for my work from the President of the college. I went to university in Australia and have a B. Com in International Business. I have lived in Toronto since 2005 when I started my blog. Through my blog, I’ve built some amazing brand partnerships (Pepsi, Telus, Aeroplan, Sassoon) and traveled to incredible amazing places in the world (Thailand, New Zealand, Costa Rica, Disneyland). How do you define an influencer? I think the word ‘influencer’ has really taken on a whole new (kinda negative) meaning with the rise of Instagram influencers. To me, influence is a product of something someone does. It’s not something you get by having a lot of followers. My influence has grown from being a pioneer in a new industry and constantly innovating. I share my life with the world and love discovering new things, my influence comes from building trust with my audience. What advice do you have for other people looking to become an online influencer? Don’t do it. Find something you love and do that! Don’t…

View Post

Take Time For Yourself.

I’ve been finding just about anything to distract me from doing the things I should be doing today. Last week I went to Vancouver a day before my meetup so I could be ready and rested before spending the week with Telus creators from across Canada. I love what I do but it takes a lot out of you to be present online AND in real life while creating content in real-time. On influencer trips, there’s always a camera around, you’re posting to the internet with the proper hashtags, making sure your outfit is cute, and talking to people face-to-face. It can be pretty taxing! One of my favourite moments last week was walking around downtown Vancouver w/ Cory Lee and stopping by Pink Alley. It was such a beautiful day to be outside surrounded by bright colours, making memories. Would you believe I spent 15+ hours on Instagram last week? I’m due for a digital break but there’s always something exciting to do and I want to share it with you and the world. I know I should disconnect and take time away from screens but then again I have heaps of things to get done and they all involve being ON A SCREEN. Ahhhh! Over the years I’ve learned it’s good to take breaks, to let your mind rest, thoughts wander. Years ago before Instagram, I had 40+ posts month over month. These days I find myself writing a ~10 blog posts a month when I’m in the mood or have a due date. I love documenting my life but don’t put the pressure on myself I used to. Over the years, the mediums have changed and the content is in different places but I think the message is still the same: You’ll never be younger than you…

View Post

WOM_N Tarot Deck Launch: You’re on the right path.

Yesterday I had my tarot cards read at an event hosted by my friend Nataleigh for the launch of the WOM_N Tarot Deck. It was such a great event! I didn’t think I would be able to get into psychic readings. But since experiencing it, it is a little easier now to see why people are interested in this. I’ve even begun doing research into sites like Psychic Sofa, in case I ever decide to get another tarot card reading or just want a bit of guidance in life. It’s pretty cool when you actually think about it! Of course if you can’t get to one of these places you can always try phone psychic readings to get a nudge in the right direction. Some people swear by it! Michelle and I got matching tattoos, Sean got a tattoo, the drinks readings were amazing, and the room was filled with wonderful women and people supporting them. I’m honored to be THE SUN card in this beautiful new deck. I had a reading using someone like this Psychic Reader at the start of the event and it confirmed some stuff for me. the last few months have been filled with lots of adventure and there are new things on the horizon. I’m doing things I’ve always wanted to do and excited for what’s in store. One of my projects this summer is to study the cards and learn about each one so I can do readings for my friends (and myself!). I may even get a psychic text reading to learn more about the different forms as I learn about tarot, too! About the WOM_N Deck: This is a deck of celebration. WOM_N: a celebratory and intuitive tarot deck, with a new-fashioned and transcendental take on tarot symbolism. A physical reminder…

View Post

Thoughts on Graduating: Find Something You Love

Last week I spoke at the graduation for Conestoga College. There were 15 programs graduating and hundreds of students. I got to wear a gold cape as a ‘special guest’. I checked the colour of the cape before the event and came prepared with gold shoes. It was pretty cool! The top photo above is me with Conestoga College president John Tibbits at the presentation of my Alumni Award last year. I was in shock when I found out I’d been nominated for the Premiere’s Award then Conestoga surprised me with an Alumni Award. [The highest award from a college delivered by the president!] This isn’t the kind of award you can apply for, and I am so honored to be recognized. I took my mum, and her BFF (aka my second mum & Fairy Godmother!) to the ceremony. We had a great time! Looking Back… I’ve spent the last decade working in social media as the industry grew and developed. I’ve had my blog for 14 years. When I went to Conestoga College for Marketing, social media was not invented. Blogs were not invented, there was no Twitter, Instagram, or Facebook. I was into marketing as soon as I knew what it was. I chose to study it in college because I had a *feeling* the internet would be something big. SMART THINKIN’ EH! Honestly, in college, I used to skip class and I hardly ever bought textbooks. I didn’t have much money in college or university, but I always did the work. I worked well in groups when I was the leader, I liked writing, I was really into presentations. I didn’t really know what I wanted to be when I left Conestoga College, so I went to university, in Australia. I liked business but I had no…

View Post

Travelling Europe w/ Telus Easy Roam

May was a bit of a crazy month! I touched down in Spain, France, Germany, and Switzerland. Had an amazing press trip in Spain, went to Cannes Film Festival, Collision Conference, Lift&Co Expo, was in a fashion show, and gave the graduation address at Conestoga College. Today I’m writing this from the cottage in Muskoka and after a few days in the woods, I feel back to my old self again. I am so incredibly thankful to work with a partner like Telus. During my whole trip, I never once missed an email, text, or phone call because I didn’t have data or a working phone. I also always carry a spare phone battery while I’m on the road (I like this Mophie one). I look forward to the moment my plane lands and I get that familiar text from Telus that saying “Welcome to [insert country]. You have Easy Roam.” After long flights and meals on the go, it’s comforting! With Telus Easy Roam you can access your Canadian data plan from and you pay a daily fee to access the data in 190+ international destinations. Honestly, as an entrepreneur, the $12/day is so worth it to not be constntly hunting for wifi to share my adventure on social or reply to work email. Telus even has Cuba on their country roster which is so great, I can’t wait to plan a trip there over the winter. [You might remember when I went there last time and had NO SERVICE.] I love being in transit. Photos from Cannes Film Festival France I really loved Spain and want to go back to explore more. Read my post on our Spain trip here. Next week I’m heading to Vancouver for the Telus Creator Summit with the Canada-wide group of Telus Ambassadors.…

View Post