Valentines Day Advertising
We did a funny blog post at the office about condom advertising and Valentines Day 🙂 Read it here.
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Rockstars don’t call themselves a rockstars, but in this case Marketing did.
This article originally appeared in the Nov. 30 issue of Marketing as part of “Being Influential”. Casie Stewart has been many things. She’s worked as a consultant, brand ambassador, spokesperson, copywriter and community manager. Until this autumn, she juggled freelance work as each along with sponsorship deals with brands like Canadian Club, LG and Cadbury seeking mentions on her life blog and social streams. Then in September she made the jump into the agency world, accepting a position as director of social media at Community, a small Toronto-based agency that works on campaigns for clients like LiveNation, Heineken and Bacardi. Stewart says she’ll maintain her social presence (which includes 14,000+ followers on Twitter) despite her new nine-to-five and is participating in upcoming influencer programs by Ted Baker London and Telus. At Community, Stewart is using her personal network of influencers and experience as a blogger to inform client work. As a sought-after influencer, Stewart’s participated in dozens of social campaigns. These are four of the best. READ HERE.
View PostThe Art of Soup
I can’t even begin to explain how special I felt when I opened this extremely heavy package today.It came from a friend south of the border. Thank you Ellen for sending these. I love you. As soon as I knew these cans were being made, I reached out to my best friends in Boston as asked them to keep an eye out at Target. Today, four of the Andy Warhol Tomato Soup cans arrived. The cans celebrate 50 years since Andy’s iconic work, 32 Campbell’s Soup Cans. Andy famously said “I used to have the same [Campbell’s soup] lunch every day for twenty years.” I love their branding. Something special they did is print all the labels directing you to the website artofsoup.com which redirects to their Facebook page Campbell’s Condensed Soup, 158,746 likes, 3,527 talking about this. Right now. I love when brands do that. Andy Warhol has always been my favourite. An inspiration. I have blogged about him heaps. He has his own category. I also named my iPad after him. Campbell’s Tomato soup with toast has been my fav lunch since I was a kid. Before I knew him. My blog is about to get a makeover 😉 <3 CASIE
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Speaking | Brand-U Fab, November 1, 2012
On November 1st I’m speaking at Brand U Fabulous. This one-of-a-kind event that will provide women entrepreneurs with tools, tips and insights that will help you market and build the business of your dreams online and offline. There’s an all-star speaker line-up including Amber Mac , Donna Marie Antoniadis, Steve Lowell, Laura Furtado, and me, an interactive discussion panel and breakout sessions that cover everything from marketing, writing, branding, to all things social media. Why join us? Understand what your brand says about you and to create a magnetic brand that integrates with your mission Demystify social media and learn concrete steps to leverage your efforts to increase your followers, enhance your influence and grow your bottom line Create the right buzz about your brand that will convert your raving fans into loyal, happy customers Learn how to effectively communicate your story through speaking from the stage, writing and video! The Basics: Date: Thursday November 1st, 2012 Time: 9:00 a.m. – 5:30 p.m. Venue: St. Paul Bloor Street Address: 227 Bloor Street East, Toronto (Click for directions) Tickets are $99 and a portion of proceeds go to Nellie’s Women’s Shelter. Visit the website for more info on speakers & ticket options. Hope to see you there! <3 Your positive & fabulous friend, CASIE
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