CASIE STEWART

THIS IS MY LIFE • BLOG EST. 2005
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Why Just Watch When You Can Feel?

I just came from a keynote by Paul Lee president of ABC. It was refreshing to hear his thoughts about storytelling through media. I things brands and broadcast networks have an INCREDIBLE opportunity to tell stories through trans media. The internet is your friend guys. Paul Lee said “for all the business models, the play is still the thing”.

In the spirit of being refreshing, check out this short film The Drop, shot by Johan Renck for Perrier. He’s one of one of the most respected and sought after directors of commercials and music videos right now. The shooting took place during 5 days in march 2012 in Buenos Aires, Argentina.

“When everything is melting on Earth, a gorgeous heroine is sent into space to refresh the world with a bottle of Perrier…”

The film plays on all what makes Perrier a unique and iconic brand: it’s sophisticated, elegant, incredibly hot and has a unique French touch to it. Perrier has made a couple film now and I enjoy the way they have taken to YouTube to create a feeling through film and go further than just making a commercial. Good job guys!

Some Takeaways from this morning’s Keynote for Brands:

  • Need to lean forward like a kid, with genuine interest
  • We have access to brilliant new technologies ex. Instagram, Xbox
  • Need to lean back, take things in, feel the story
  • TV is really about storytelling
  • Storytelling is changed, more choices
  • Viewers have limitless possibility to consume
  • Smart viewers choose when & where to watch

More from Banff World Media Festival later today! Check out HOW beautiful it is here right now…

 

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The Height of Entertainment (Makers)

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Photo set from Day 1 at Banff World Media Festival.

Follow me on Twitter for the news. Sent from iPhone.

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Travel

Calgary Casie, Banff Bound

Driving on the Trans Canada highway from Calgary to Banff. Great flight on WestJet, picked up the car and hit the road. I met a bear.

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“The Trans-Canada Highway (French: Route Transcanadienne) is a federal-provincial highway system that travels through all ten provinces of Canada. It is, along with the Trans-Siberian Highway and Australia’s Highway 1, one of the world’s longest national highways, with the main route spanning 8,030 km (4,990 mi).” Wikipedia

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Happy I packed all the clothes. It’s cool & rainy. Fully prepared with Wellies and yellow raincoat. Opened my suitcase, pulled out a vintage fur and leopard hat. Stylish and snug as a bug. Pat Hope, my Fairy Godmother would be proud!

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I could see what we are diving past right now. I’m gonna wake up in the Rockies. This is crazy.

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Can’t wait to see the @urbannativegirl, @latejuly, & the @CoralTV team.

Tired/excited. Let’s do this! Hi, Calgary! Nice to be in you. Cheers to Travel Alberta for the warm welcome.

Posted from iPhone!

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Art

#Art + #Music + #Everyday + #Inspiration

Went to an awesome event last weekend with Lauren at Brickworks, FOAM – Festival of Art & Music. Such a great venue. Who doesn’t love a good warehouse party? Photos by Brian Hamilton for iChannel. Whole album on iChannel FB.

FOAM is held in support of motionball (motionball.com), a not-for-profit organization that introduces the next generation of supporters to the Special Olympics Canada movement through social and sporting events.

See photos from Motionball Gala 2011 & 2012.

In other news, just got off the phone with Brick Bronson in LA who is behind The Weeknd about his new artist Everyday. Born in NY, raised in TO and super talented. This is his first track FIRE.

 

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LIFE

Lifestyle Trends This Week – June 9, 2012

This week flew by and the next two are going to b e the same. LOTS happening this month. Neutral tones & grey were popular colours in my posts this week. Not many bright colours like last week.

Pinterest

Viddy

Instagram

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Came across a neat tool for looking at your Twitter stats. I love looking at this stuff. I never think about the stats when I’m publishing so looking back at trends, patterns & stats is cool. Based on my last 4,000 tweets I publish approx 59.2/day and one of my tweets is retweeted about every 10 I publish.

There’s lots of sailboats on the lake today. We’re heading to the airport in a couple hours flying WestJet into Calgary about 11:30pm. I’m stoked.

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Had a great prep-talk with a friend I look up to last night. Ready to kill it in Banff. I’m coming for you Alberta, the world!

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