CASIE STEWART

THIS IS MY LIFE • BLOG EST. 2005
LIFE

Smart Marketing from Netflix w/ #SantaClaritaDiet

casie stewart, netflix, santa clarita diet, zombie, undead

A couple weeks ago I saw these posts popping up on Instagram with #santaclaritydiet from influencers in the US. All the posts had hashtags like #Fitspo#NewYearNewYou #Hello2017#ImGonnaKillIt and then I was like what the hell is this diet? And what’s with the blood?

santaclaritadiet, santa clarita diet, netflix, casie stewart

Well, we all know now that Santa Clarita Diet is a new show from Netflix and it starts TOMORROW. Drew Barrymore is the mum and something happens and then she is ‘undead’. Tune into Netflix tomorrow to see what’s next. Netflix consistently makes great shows so I always give them spin. Also, since I spend so much time binge watching, we can easily can kill a season in a weekend.

Here’s the Santa Clarita Diet ‘Starter Kit’ they sent me:

This finger looks SO REAL. Its actually pretty disgusting!

I really appreciate a good marketing package and Netflix consistently blows it out of the park. One year for Valentines they sent a House of Cards themed package to go along with the season launch. Another time then sent custom House of Cards Against Humanity. At Christmas once they sent a Bill Murray Christmas sweater and Netflix show themed wrapping paper. For award season one year they sent this package to play bingo and slippers for my guests.

Award Show Bingo + Netflix Slippers!
House of Cards conversation hearts! LOVE!
House of Cards Against Humanity!

I’ll be watching Santa Clarita Diet this weekend. Make sure you are following me on Twitter bc I always live tweet what I’m watching! LMK what you think.

Related Posts

Travel

Do What You Want. This Is Your Year.

Do What You Want. This Is Your Year.

Earlier this month, I was in LA and it was the first time in a long time, since I went on a trip without an itinerary. It was so freeing to be on my own, open road, and do whatever want.

On my first night I went to a sound bath + breath workshop. I made a new friend in Vegas who invited me to go that night and even though I didn’t know what it really was, I went. It was really great.

It’s important to step out of your comfort zone. You have to open yourself to new experiences in order to let the light in. 

I feel like the experience changed me a bit. That night I set an intention for the week of my trip and I carried those thoughts around. I’m still carrying them tbh!

I feel calmer, more focussed.


?? This photo was me picking up my rental car from the airport. I picked a car I really wanted to drive. [Mini Convertable via Turo, they gave me a couple credits to go towards it!]  LA is so huge and it’s always rush hour so why not make the most of it?

I was driving Hollywood Blvd. when I saw a vintage store and a meat pie shop. I love both those things and was hungry. Made my next left, parked, and gave mum a ring. We chatted on the phone for 45min while I scrolled racks talking about life and random things I saw.

It made me feel so free. I had nowhere to be and nothing to do and I was hanging out in Hollywood, honeyyyyyy. I got a meat pie after that and stared out the window watching people walk by. It’s not very glamorous but it was totally stress free and just what I needed.

This trip was a good reminder to do what I want.
Stick to my gut feelings.
And try new things. 

It wasn’t all sunshine… Beaides it raining for a bit each day I had serious breakdown one night, sitting in my car, parked outside a last minute airbnb that wasn’t confirmed. [My mum will lose it when she reads this but I was ok.] I had a backup place but I wanted to be on my own and close to my activity the next day.

Everything worked out as soon as I wiped the tears and started to drive away. Of course! I got a text with the door code and turned around. I found street parking which I found out later was a no parking ‘red zone’. but the car was safe thank gawd.


On my last night I stayed at a really cute airbnb where I had the master bedroom w/ ensuite of an alley house. The host was cool and they were about to watch Black Mirror when I arrived.

I took myself out for a fancy sushi dinner that night and thought about the last few days. In the morning I went out to the car and there was a red maple leaf on the roof.

A sign it was time to come home. ??


Related Posts

Inspiration

Three Beautiful Human Minutes

Three Beautiful Human Minutes

I watched this last night before bed and then had all these feelings and started crying. Good reminder you’re not alone and you aren’t the only one going through this right now.

Three Beautiful Human Minutes

Three beautiful minutes. Do not miss it. Thank you Denmark for the video.

Share. Spread love. Spread understanding. And remember to put humanity first.

Director: Asger Leth. He thanks everyone for the love.

Posted by Nima Y. on Sunday, January 29, 2017

Fashion Sassoon, Toronto

NEW LOOK, WHO DIS | 2017 Partnership w/ @SassoonToronto

NEW LOOK, WHO DIS | 2017 Partnership w/ @SassoonToronto

I wanted to get my hair cut before I went to LA and Vegas, but it just didn’t happen. I was been feeling pretty dumpy, the ‘I need a haircut’ feeling can really get you down. However, the day before I left for California I received an email at the bank and said ‘YESSSSS’ out loud to my phone while in line. It was from Matte PR who works with Sassoon Salon,  inviting me to be an ambassador for the brand. I love Sassoon’s precision, have a ton pinned on my Beauty Board and remember that super funky black/blonde I had about 2 years ago, total Sassoon style.

Remember this look? Sassoon Style cut from 2 years ago!

My hair has a HUGE impact on my style, it shows off my personality and it’s part of my overall ‘look’ or ‘brand’ if you wanna call it that. If you’ve known me for a while, you know short blonde hair is MY THING. Short/blonde is also SUPER HIGH MAINTENANCE, having a partner to work with elevates pretty huge expense plus I love having experts on hand. I really enjoyed my first experience at Sassoon which is great because this hair is a sizeable time investment every couple weeks. In case you’re not familiar, The blonde can go yellow/brassy and the cut looks sloppy if not cut on the regular. 

My New Cut Colour ??????

I’m super jazzed  to be seeing seeing Sassoon Toronto’s Tricia McQuillan and Kimberley Wallace for cut/colour/style/treatments every 4 weeks with blow dry/style in between for the next few months. I almost wrote blogdry haha.

My new cut gives me serious self-love. It’s short and full of personality and style. The colour is a perfect, even blonde that’s actually shiny. Hard for bleached hair! The cut is precise and car be worn a few different ways. If you’re keen for a new style and want to book an appt, call 416 920 1333 or visit sassoon-salon.com (I’ve linked to Toronto!).

WHAT DO YOU THINK?!!

Working with Sasoon from January - June 2017 - hopefully longer!
Tech MaRS, Toronto

2017 Tech Trends from from @WeAreWearables & #CES2017

wwto_photo, casie stewart, wearable, tech, speaker, toronto, canada, blonde, pixie, firecracker

Last week I was on a panel at We Are Wearbles TO Meetup. Five journalists took the stage on a panel to talk tech trends from CES 2017 earlier this month. I was at the conference in Vegas and there was definitely lots to see.  If you’ve not been to CES, IT IS HUGE.  Imagine Toronto’s MTCC x 10 with other demo areas set up in massive hotels (ex. Aria).

During the panel we talked about trends and products we saw on the CES floor. Mostly sensors, wearables, VR/AR, fashion, hearables, & smartwatches.

A really cool sensor I saw at CES was the Corning ‘Glassie’  a smart mirror class that has a camera in it and can take your photo. Perfect for those OOTS amirite?!

I learned about the Nex Band that has 5 customizable buttons unlike any other smart watch wearable. The Nex band is ‘a smart band that lets you create custom hacks in seconds, with no coding required!”. Very cool, like to try one of these out.  [?? waves hiiiiii!]

Lowdown Focus is the latest from Interaxion, makers of the Muse Headband. I wrote about using the Muse here. The glasses are packed with sensors including EEG, EOG and EMG technology, they also have a 3-axis accelerometer, 3-axis gyro, 3-axis magnetometer, UV sensor (UVA and UVB), temperature gauge and a pressure sensor. Pretty incredible considering they look like a totally normal pair of glasses.

The Lowdown Focus is the brain-child of Safilo, the Italian eyewear giant that produces sunglasses, sports eyewear, and helmets under its five house brands, including Smith Optics and 22 licensed brands like Dior and Fendi- read more on BetaKit

If you’re curious about any other stuff we talked about at WWTO pop by their website so see what’s hot in wearables and tech. If you’re keen to attend the next meetup, sign up here for a free ticket.