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Smart Marketing from Netflix w/ #SantaClaritaDiet

Smart Marketing from Netflix w/ #SantaClaritaDiet

A couple weeks ago I saw these posts popping up on Instagram with #santaclaritydiet from influencers in the US. All the posts had hashtags like #Fitspo#NewYearNewYou #Hello2017#ImGonnaKillIt and then I was like what the hell is this diet? And what’s with the blood?

santaclaritadiet, santa clarita diet, netflix, casie stewart

Well, we all know now that Santa Clarita Diet is a new show from Netflix and it starts TOMORROW. Drew Barrymore is the mum and something happens and then she is ‘undead’. Tune into Netflix tomorrow to see what’s next. Netflix consistently makes great shows so I always give them spin. Also, since I spend so much time binge watching, we can easily can kill a season in a weekend.

Here’s the Santa Clarita Diet ‘Starter Kit’ they sent me:

This finger looks SO REAL. Its actually pretty disgusting!


I really appreciate a good marketing package and Netflix consistently blows it out of the park. One year for Valentines they sent a House of Cards themed package to go along with the season launch. Another time then sent custom House of Cards Against Humanity. At Christmas once they sent a Bill Murray Christmas sweater and Netflix show themed wrapping paper. For award season one year they sent this package to play bingo and slippers for my guests.

Award Show Bingo + Netflix Slippers!

House of Cards conversation hearts! LOVE!

House of Cards Against Humanity!

I’ll be watching Santa Clarita Diet this weekend. Make sure you are following me on Twitter bc I always live tweet what I’m watching! LMK what you think.

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About Casie Stewart

Casie Stewart is a Canadian writer, director, and entrepreneur. She’s an award-winning content creator and expert in digital. During her decade-long career in media, she’s been named Canadian Screen Award Winner (Voice Pioneer), Best Travel Blog, and Top 30 Lifestyle Blogs in Canada. Casie has been a keynote speaker at SXSW, NXNE, TEDx, and spoken at YouTube Canada and the United Nations of Canada. She lives in Toronto with her boyfriend and loves summer weekends at the cottage when she’s not travelling around the world.

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