Building a Great Influencer Program
This summer I went to Vancouver to meet with the Canadian team of Telus Advocates. I’ve shared my love for Telus over the years but this experience was truly amazing. They flew in content creators from across the country to visit their Vancouver office, tour Telus Garden, create, eat, explore, and build relationships. I’ve worked with heaps of brands but I truly admire the influencer program Telus has built over the years. Ok yes, I am a little bias because I chatted with the team before they created the program and shared my likes, dislikes, and brand experiences. They have set the bar high for what it means to work with a telecom company or a big brand. The experience (as an influencer) is tailored to each person’s style of content and audience. This kind of influencer marketing service is bound to provide a great product for their clients too, as they clearly value quality and retention. In this post, I’m sharing a few of my tips for creating a great influencer program with Telus as my example. Build Relationships The thing about being an influencer is that you’re usually sharing your real life, so when you work with a brand, it means authentically integrating their content into your own experience. You have to get to know each other in order to learn what works and create opportunities that mutually benefit the relationship. It’s cool when you work well together and even cooler when it becomes a friendship. I’ve worked with Telus for about 8 years now and we’re colleagues but also friends. I can text with jokes, links, or that odd time on the weekend when I broke break my phone. (Sorry!) Since we’ve built a good working relationship, we all reach out whenever something cool comes up like…
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