If you’re not constantly innovating, you’ll get left behind. Last week I spoke at a conference where I stressed the importance of a ‘digital first strategy when it comes to marketing and expanding your business. On the way to Blue Mountain, I stopped by a corn field to take a couple photos in the corn, a la Children of the Corn. I like to spend some time by myself before I hit the stage so I grabbed lunch at the Italian restaurant in the village. Wore my fav new blazer from Zara. Yes, the same one I was wearing in the video last week. We all know what happened to Blockbuster when they didn’t think ‘digital first’, they essentially died and were overtaken by online movie streaming services like Amazon & Netflix. we’ll always have traditional media but if you want to connect directly with your audience in real time, social media is the future    

Here I am on the TTC again. I really wish I had headphones but they’re still in my travel bag at home. I’m heading over to Centennial College to chat with a class of Advanced Social Media year 3 students about my life and work. I try to say yes as often as I can when a friend or close contact asks me to chat with their class. It’s always an opportunity for me to learn. I love their questions. I love reminding them that the job they’ll have one day might not, and probably doesn’t even exist. It’s ok if they don’t know what they want to do yet. I remind them to find something they love doing and become really, really good at it. I tell them to explore creativity and try new things. To not be afraid of other people who can’t see their vision or grasp their unique idea. There have been so many times in my career where the person/people I was working with or for, didn’t get my idea. Most the time it was because only I could see so far ahead, not as far as me. They weren’t there yet. Having the skills and knowledge to see an idea before anyone else will often keep you ahead of the pack.  When I worked at CTV for Much/MTV Canada I remember telling my boss it would be a good idea to put the show hashtag on the tv screen. He totally thought I was crazy and made me feel bad about my ‘dumb’ idea. We all know how that turned out, eh? Another time at an agency job I suggested we get this cool InstaPrint thing from NYC. It involved hiring a guy to man 4 machines onsite for the event that would print little…