Trends at Banff World Media Festival: Social TV, Transmedia Storytelling, 3D, Innovation, Mobile Everything

It’s been an exciting two days so far. We’re going to see LOTS more social integration with broadcast media this year. Everyone is talking about transmedia storytelling, telling stories with brands across different platforms in traditional & new media. Mobile everything. I’ve learned about some really neat technology in 3D that is really freaking cool. No glasses and the most real picture you have ever seen. I hear sports look absolutely amazing. I’ve got a couple minutes in my hotel room before my Blackoptek treat mate Darren Pereira is on the panel about Social TV. Panel starts at 3pm Calgary time. Panel is Social Television: Ways to Engage, it’s gonna be a good one. Deets here: Larry King isn’t coming tomorrow night for the award show. I was hoping we could hang out. Oh well, off to next panel! Hope you’re having an awesome day. If you are in Banff and see me, make sure you say HI! Check out these horses I saw this morning!

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Why Just Watch When You Can Feel?

I just came from a keynote by Paul Lee president of ABC. It was refreshing to hear his thoughts about storytelling through media. I things brands and broadcast networks have an INCREDIBLE opportunity to tell stories through trans media. The internet is your friend guys. Paul Lee said “for all the business models, the play is still the thing”. In the spirit of being refreshing, check out this short film The Drop, shot by Johan Renck for Perrier. He’s one of one of the most respected and sought after directors of commercials and music videos right now. The shooting took place during 5 days in march 2012 in Buenos Aires, Argentina. “When everything is melting on Earth, a gorgeous heroine is sent into space to refresh the world with a bottle of Perrier…” The film plays on all what makes Perrier a unique and iconic brand: it’s sophisticated, elegant, incredibly hot and has a unique French touch to it. Perrier has made a couple film now and I enjoy the way they have taken to YouTube to create a feeling through film and go further than just making a commercial. Good job guys! Some Takeaways from this morning’s Keynote for Brands: Need to lean forward like a kid, with genuine interest We have access to brilliant new technologies ex. Instagram, Xbox Need to lean back, take things in, feel the story TV is really about storytelling Storytelling is changed, more choices Viewers have limitless possibility to consume Smart viewers choose when & where to watch More from Banff World Media Festival later today! Check out HOW beautiful it is here right now…  

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The Height of Entertainment (Makers)

Photo set from Day 1 at Banff World Media Festival. Follow me on Twitter for the news. Sent from iPhone.

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Lifestyle Trends This Week – June 9, 2012

This week flew by and the next two are going to b e the same. LOTS happening this month. Neutral tones & grey were popular colours in my posts this week. Not many bright colours like last week. Pinterest Viddy Instagram Came across a neat tool for looking at your Twitter stats. I love looking at this stuff. I never think about the stats when I’m publishing so looking back at trends, patterns & stats is cool. Based on my last 4,000 tweets I publish approx 59.2/day and one of my tweets is retweeted about every 10 I publish. There’s lots of sailboats on the lake today. We’re heading to the airport in a couple hours flying WestJet into Calgary about 11:30pm. I’m stoked. Had a great prep-talk with a friend I look up to last night. Ready to kill it in Banff. I’m coming for you Alberta, the world!

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The Garden of Your Mind

Creativity is waterfalling. Clear head, open mind .The next ten days are CRAZY. Banff World Media Festival, NXNE, MMVA then to Detroit with Ford and it’s July. I’ve been practising for this for a long time. Legggggggo! Mum sent me an email about this earlier today.  Such nostalgia. [<a href=”http://storify.com/casiestewart/new-story-2″ target=”_blank”>View the story “New Story” on Storify</a>]Found some other oldies today. Tie die, white jeans, long hair, this is me in Grade Nine baby. [&lt;a href=”http://storify.com/casiestewart/new-story-2″ target=”_blank”&gt;View the story “New Story” on Storify&lt;/a&gt;] Oh this too BTW.   Wore Mum’s old shirt.

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