FW 2012 Levi’s Preview & Your Personal Brand
Last week I attended the FW 2012 preview from Levi’s at The Burroughs Building, one of my favourite venues in the city. I’ve been a lover of the Levi’s brand since I had my first pair as a kid. I remember how excited was to rock my first 501s. I was happy to see the brand taking a stept outside the denim box into lifestyle clothing. I’d really in love with the little dress. There’s a bunch of denim dresses in the SS collection I would love to be wearing right now. It was nice to see some creativity in the fashion show. You’ll see how the models each came out and walked the stage playing ‘characters’ who wear Levi’s. There was a few couples dressed in similar styles, the preppy kids, hipster boy with a fixie to show lock holder on jeans, pretty girl in the dress, and suave babe in blazer. It was nice. Not to mention the whole performance starting with shirtless hunk. Watch The Video: I’m pretty sure every fashion editor in the city was there. We watched all the models get dressed in different styles right before our eyes. This guy was the babe of all babes. Last year I wrote a piece for The Levi’s Girl blog about building your personal brand. “Casie Stewart knows a thing or two about leaving an online footprint. Recognized by Klout as one of Toronto’s top tweeters and bloggers, she has plenty of tips on how you can leverage social media channels as an invaluable element to your personal brand.” Mum used to tell me I was “someone special,” and I guess you could say I believed her. I’ve had lots of different jobs growing up, but my current job…
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