The Perks of Being an Influencer

Today a special edition of Marketing Magazine came out and it’s all about social media! If you turn to page 28, you’ll see a one pager titled “The Perks of Being an Influencer” and it’s all about me. (Note yesterday’s post about the film!)


It details some of the campaigns I’ve been a part of over the last few years and a bit about my new role at Community as Director of Social Media. Thank you Marketing Magazine for featuring me! Photo was shot by the wonderful Steve Carty.

This was the line for my autograph…



Was happy to attend the Marketing Mag Social Media Conference on behalf of Community.  Caught an awesome talk by Lauren O about memes & webculture and heard Erin Bury speak about ‘what’s next’ for the web. Thanks Russ Martin for writing my feature and  to Grant LeRiche (TubeMogul) for my ticket (both below).


Go pick up a copy if you are interested in the internet AT ALL. It’s full of great features about the web, bloggers, social media, and of course marketing!


It’s All About Me: I am in a documentary.

Earlier this year I was filmed for a documentary called ‘It’s All About Me‘ directed by Antoine Gaber (LA/Toronto). The first trailer is now online and HERE IT IS. The film is all about GenY and technology. I always get nervous when something I’m in comes out. Gah! It’s getting submitted to festivals around the world later this month. My scenes were filmed at Darren Kwik Studio and Bicyclette Boutique on Queen in March 2012. I can’t wait to see the whole thing next year. MY FACE ON THE BIG SCREEN GUISEEEEE! Show your love Like for the film on Facebook/itsallaboutmemovie.

Speaking | Panels, Parties & People #SMW

Social Media Week kicks off around the world today. Here’s my picks on what you wanna check out including parties and panels. I’m speaking on two that fall on Thursday & Friday. There’s a TON of things going on so check the schedule & see what peaks your interest. Image is from Say Media’s blog, LEGGOOOO, VROOOOOOOOOM!

Monday: 7pm: SMW Tweetgasm & Official Launch Party (Both at Gladstone Hotel)



Thursday: there’s LOTS of great stuff!


Information about my panels: 

Thursday, 1-2:30: Social Media Friends, Anxiety & You: Hosted by Maria Lianos-Carbone, publisher & editor of, this panel will be talking about the anxiety that can come along with being so open in social media and sharing more of your life than ever. I’m looking forward to this cause I deal with anxiety ALL THE TIME. Other panelists include Stéphanie Montreuil Principal, The Lotus Pad Consulting, and Chris Eh Young. Location is The Office Pub, 117 John Street, 2nd Floor at Adelaide. There will be networking after so come say HI.

Friday 6-8pm: Building Valuable Social Features into your Web and Mobile Applications: Moderated by Andrew Peek  from Jet Cooper, this panel of strategists, designers and developers talks about building true value through social features inside web and mobile apps. Other speakers are Dessy DaskalovJeremy BowerErin BurySatish Kanwar.
If you see me at something please don’t be shy to say hello. I love meeting new people and especially ones who ready my blog or follow me on Twitter.

Enjoy the sunshine today. Gdo something that inspires you!

P.S. We’re having a GenYTO party Tuesday next week at Lou Dawgs on Tuesday. Get a ticket here!

#GENYTO: Mardi Gras style at @LouDawgs, Feb 21!

We are way over due for this meeting meetup. Let’s celebrate ‘carnival season’ on Fat Tuesday with some good ol’ southern BBQ, live music and a whole bunch of awesome people. Get a ticket HERE through Guestlist.

If you have never been to #GenYTO, come! If you HAVE been before, you should especially come and see your friends. WE MISS YOU. Check out some posts from previous events here.

What is GenYTO?

In January 2009  Erin BuryRenee WarrenDaniel Patricio, Dave Coleman and I started GenYTO.  A group for the wired, creative and ambitious young people in the in the Toronto startup, marketing, PR and tech community. We’ve done some pretty fun things since 2009 and helped out a whole bunch of local, national & international charities.  For more info visit the GenYTO tumblr.

February 2012 Charity: Breakaway Addiction Services

Located in Parkdale, Breakaway Addiction Services has a mission to provide seamless, comprehensive and effective harm reduction services and a full range of addictions treatment services. Their services are offered through community-based facilities with a focus on street and community outreach.

Come join us for good times 🙂