The Perks of Being an Influencer

Today a special edition of Marketing Magazine came out and it’s all about social media! If you turn to page 28, you’ll see a one pager titled “The Perks of Being an Influencer” and it’s all about me. (Note yesterday’s post about the film!) It details some of the campaigns I’ve been a part of over the last few years and a bit about my new role at Community as Director of Social Media. Thank you Marketing Magazine for featuring me! Photo was shot by the wonderful Steve Carty. This was the line for my autograph… (OK IT WAS REALLY THE LUNCH LINE) Was happy to attend the Marketing Mag Social Media Conference on behalf of Community.  Caught an awesome talk by Lauren O about memes & webculture and heard Erin Bury speak about ‘what’s next’ for the web. Thanks Russ Martin for writing my feature and  to Grant LeRiche (TubeMogul) for my ticket (both below). Go pick up a copy if you are interested in the internet AT ALL. It’s full of great features about the web, bloggers, social media, and of course marketing! CASIE 🙂

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It’s All About Me: I am in a documentary.

Earlier this year I was filmed for a documentary called ‘It’s All About Me‘ directed by Antoine Gaber (LA/Toronto). The first trailer is now online and HERE IT IS. The film is all about GenY and technology. I always get nervous when something I’m in comes out. Gah! It’s getting submitted to festivals around the world later this month. My scenes were filmed at Darren Kwik Studio and Bicyclette Boutique on Queen in March 2012. I can’t wait to see the whole thing next year. MY FACE ON THE BIG SCREEN GUISEEEEE! Show your love Like for the film on Facebook/itsallaboutmemovie.

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Speaking | Panels, Parties & People #SMW

Social Media Week kicks off around the world today. Here’s my picks on what you wanna check out including parties and panels. I’m speaking on two that fall on Thursday & Friday. There’s a TON of things going on so check the schedule & see what peaks your interest. Image is from Say Media’s blog, LEGGOOOO, VROOOOOOOOOM! Monday: 7pm: SMW Tweetgasm & Official Launch Party (Both at Gladstone Hotel) Tuesday: 8am-6pm SMW Coffee House @ ING Direct 2-3:30 Keynote: Jon Sinden on Brands & Fans 3:30-4:30 Conversation in Social Metrics @ Entrinsic Wednesday: 10am-12pm: Content may be king, but without Context – no one will pay attention 4:30-5:30: Not Another Open Bar Event: Is Your Brand Seeing a Return On Influence? 9pm: Social Media Week Toronto Official After-Party: After Hours Conversation Thursday: there’s LOTS of great stuff! 9am-1pm: Entrinsic Presents: CaseCamp (No it’s not Camp about ME!) 1-2:30: Social Media Friends, Anxiety & You: 5:30-6:30: Community Management beyond Twitter & FB 5:30-7pm: Getting Serious About Travel Blogging 5:30-9pm: SXSW Pre-Party @ Spice Route Friday:  8:45-10:30pm: Driving the Social Media Conversation w/ GM 12:30-3:30 Post it, Pin It Party (lunch/drinks) 3-4pm: Social Storytelling: Creating and Curating Content Strategies That Work Friday 6-8pm: Building Valuable Social Features into your…

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#GENYTO: Mardi Gras style at @LouDawgs, Feb 21!

We are way over due for this meeting meetup. Let’s celebrate ‘carnival season’ on Fat Tuesday with some good ol’ southern BBQ, live music and a whole bunch of awesome people. Get a ticket HERE through Guestlist. If you have never been to #GenYTO, come! If you HAVE been before, you should especially come and see your friends. WE MISS YOU. Check out some posts from previous events here. What is GenYTO? In January 2009  Erin Bury, Renee Warren, Daniel Patricio, Dave Coleman and I started GenYTO.  A group for the wired, creative and ambitious young people in the in the Toronto startup, marketing, PR and tech community. We’ve done some pretty fun things since 2009 and helped out a whole bunch of local, national & international charities.  For more info visit the GenYTO tumblr. February 2012 Charity: Breakaway Addiction Services Located in Parkdale, Breakaway Addiction Services has a mission to provide seamless, comprehensive and effective harm reduction services and a full range of addictions treatment services. Their services are offered through community-based facilities with a focus on street and community outreach. Come join us for good times 🙂  

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