Sassoon Toronto Celebrates 50 Years in Yorkville

sassoon toronto, casie stewart, short hair, blonde, vidal sassoon

Last week Sassoon celebrated its 50th year in Toronto. Imagine how much the city has changed in that time!? Yorkville transformed from a small eclectic bohemian village to a leading luxury destination.

In celebration of Sassoon Toronto, I had a chat with Ian Wookey, son of Richard Wookey, the developer behind Yorkville who was friends with Vidal Sassoon and ultimately brought his salon to our city. 

An Interview w/ Sassoon Toronto’s Ian Wookey


Richard Wookey is known as the grandfather of Yorkville and in the 1950’s bought a lot of property in the area. Hazelton Lanes wasn’t always the luxurious residences you see today, those buildings were rooming houses for hippies and motorcycle gangs, surrounded by coffee houses playing live music with the likes of Joni Mitchell. Ian Wookey tol me there were eclectic fashion shops, strip clubs, and paraphernalia stores.  His father spent a lot of time in London, UK in the 60’s Beatles era where he met Vidal Sassoon. They partied together, took summer trips to the Mediterranean, and Wookey mentioned he was doing a big development in Toronto. This was around the same time Vidal Sassoon gave Mia Farrow the iconic pixie haircut. (Not far from mine today!) Wookey said ‘I can build you a salon in Toronto‘ and that was Vidal Sassoon’s first salon outside London, UK.

Vidal Sassoon arrived to Canada in 1968, opening his first and what would be the only (at the time) salon in the heart of Toronto’s Yorkville neighbourhood. The 3 level salon was way ahead of its time and they hosted a huge opening party with all the local notables and coverage in the news. The rest Wookey said, is history.

Vidal Sassoon went on to be a huge trend-setting name internationally and was a 50% partner in Sassoon Toronto.  

The model for the salon has changed a little bit over the years where they now offer training and have apprentices that go through a long and rigorous process to learn the old-fashioned way.  Stylists at Sassoon Toronto are highly regarded and often sent around the world for teaching. My colourist Kim is sent to the states on the regular. 


I have been going to Sassoon Toronto for about two years now and I love how they cut and colour my hair. One fundamental aspect of Sassoon is understanding how a head is shaped and how to cut the hair according to how it grows. I love the clean lines and amazing short haircuts. I’ve had so many different ‘Sassoon Looks‘ over the years.

If you’re looking for a great cut/colour, friendly stylists, and acute attention to detail, I highly recommend Sassoon Toronto. I’m about due for a cut and will be heading there this week!

Congrats Sassoon Toronto on 50 years and here’s to 100 more! 

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Hall of Fame – 3 Things I Told the Graduating Class

casie stewart, award, hall of fame, cambridge, phs

On Friday my closest family members gathered at mum’s house (same house I great up in) to join me at my old high school in Cambridge to speak to the graduating class. I was indicated to the Hall of Fame, joining the ranks of some of Preston High School‘s most esteemed graduates. So cool!  Two of my old classmates Scott Thorman (Atlanta Braves) and Nathan Brannen (3x Olympian) are also in the HOF and were in the same graduating class.

It was so weird/cool bring back there. I think the last time I walked those halls it was my very own commencement. My sister reminded me that the kids graduating in 2018 were born the year I graduated. Omg wtf, where did the time go! 

I remember being in high school and a teacher asking what I want to be when I grow up, I said “Casie Stewart” and they said ‘that’s not a job‘. Well, well there teacher dear, I am here to prove you wrong!

This is my fav photo from the night. 

I spoke for about 5 minutes and then we went home and had Chinese food takeout. It was perfect. Lots of laughs. I was so grateful to have my parents, sister, fairy godmother, and the rest of the gang there. 

We had our own section “RESERVED for Hall of Fame Family”. So cool! 

3 Things for the Graduating Class

Don’t worry about what you want to be when you grow up. 

  • You’re probably going to work in a job that doesn’t exist yet with technology that’s not invented yet. 
  • Don’t stress. 

Find what you love and GO FOR IT. 

  • You have so many tools and talents at your fingertips, you can do anything. 
  • Don’t wait, start today, do something every single day that brings you closer to your goal. 
  • When I started my blog I would stay home and work on it every day, my friends made fun of me. I didn’t listen to them, I saw a new thing emerging and I needed to be part of it. 

Life is about building relationships.

  • This is the most valuable piece of information I learned from a friend when I was about to graduate university in Australia.
  • The person beside you, behind you, your teacher, you never know when you might cross paths with them again so be kind and help people where you can. 
This was in the programme. 

My photo will be up in the hallway near the gym for the rest of time. Thank you PHS Faculty for picking me as the 2018 inductee. It’s an honour! 

In November I’ll be back in the Tri-City area to receive an Alumni Award from Conestoga College and address the graduating class.  In my wildest dreams, I never thought I would be experiencing this. 

Goes to show, don’t listen to people who doubt you, follow your dreams, work hard, and you truly can do anything. 

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Mexico: Vacation Better – Sunwing Commercial!

casie stewart, travel, blogger, mexico, sunwing, vacation better

If you haven’t seen this yet on CTV, Global, or CP24, here it is! I was in Mexico earlier this month and I was a little hush hush about what I was doing there and now I can share, we were shooting a commercial for Sunwing Vacations! It’s part of their fall-winter 2018 Vacation Better campaign and the entire thing was shot on iPhones!

Watch Here

From finding the perfect couples getaway with the best on-site spas to booking the most Instagram worthy swim-out suites and everything in between, we want you to #VacationBetter this winter! Look for our tips all season long to help you make the most out of your next vacation! Watch on Facebook. 


We stayed a new all-inclusive resort called Riu Dunamar, 30min from Cancun.  Heaps of food variety, bars, pools, waterpark, spa, nightclub, shopping, minibar, and huge comfy beds. We were shooting most the time but I still carved out a bit of time to get a massage at the spa and read by the pool and with a piña colada. One thing I learned is to always bring a white outfit because white parties are totally a resort thing. I had nothing!  On our last full day we went in on a catamaran cruise to Isla Mejures, a Mexican island in the Caribbean Sea about 13km from Cancun. It was beautiful. 

I’m obsessed with these sunnies from Shade & Glory. My friend Mel who lives in California now started a sunnies company and sent me a couple pairs. Thank you!!! Check out other styles here and use code ‘shipit‘ for free Canadian shipping, USA shipping is free. 


This week I am shooting a commercial with Spin Master for a new game. A couple friends are in it as well so it will surely be a hilarious day for behind the scenes. 

Here’s to a great week!



Lift & Co. High Profile

casie stewart, lift and co, cannabis, toronto, canada, weed

Here’s an excerpt from my interview with Lift & Co about how I use cannabis in my life and why I decided to talk about it.

Read the full interview here. There are some good interviews in this series including Mary Zilba from Housewives of Vancouver, B-Real from Cypress Hill, Comedian Donell Rawlings, and DJ Unimerce.


With the legislation around the corner and heaps of cool cannabis events popping up, I’m ok coming out of the ‘cannabis closet’. I’ve talked to my parents about it, my mum thinks it cool and likes that I’m on the cusp of something new. I feel the same excitement and energy as when social media was just getting started. A lot of creativity is going into marketing, branding, and storytelling around cannabis. At this point, I feel if a brand doesn’t want to work with me because I use cannabis, that’s ok. My blog is called This Is My Life and this is my life! As a female entrepreneur, I feel like it’s a blessing that a new industry is opening up around something I’m passionate about and have experience in. If I can use my voice to help shed a positive light on an incredible and natural substance, why not?! After all medical cannabis has some amazing properties, from both active compounds – THC and CBD, THC being the psychoactive compound that results in the user feeling “high” or “stoned” whereas CBD (most commonly in the form of CBD Oil) owns the more medical properties, allowing the user to calm down, destress, cope with pain and much more, if you don’t fancy getting high, you could always see how CBD could help you, try looking into CBD sites like CBD Nationwide.

You have to take a chance sometimes. When I started my blog, social media wasn’t really invented yet. There was no advertising, scheduling for analytics programs. I was part of that early group of people in the social tech scene from 2008-2012 and it was so inspiring and exciting. We were doing something that people thought was super nerdy at the time but social media is everywhere now. If I hadn’t gotten into it back then I wouldn’t be where I am now. I’ve always been an early adopter and like to learn as I go. What a time to be alive.


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It Only Takes a Minute to Brighten Someone’s Day

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Hello, hello, hello! 

I was feeling really distracted just and having a hard time focussing so I went outside for a little walk to get a coffee. A couple minutes later, Michelle rung and she was walking right towards me. What are the chances?! We had a little walk & talk, a few laughs, it was just the best thing! Amazing how a little bit of light from a sunshiney person can brighten your day! 

Yesterday I stopped in to surprise mum on my way to Stratford. It was so great to see her face light up when I walked in.

Love you mum! 

Taking a couple minutes out of your day to do something nice for someone else will instantly turn your day around.


Been a little bit busy the last couple weeks. I’ve been working behind the scenes on some political content leading up to the election. Definitely an eye-opener! I love learning new things and it’s great to see how it all works. The municipal election in Ontario us October 22nd. Are you registered to vote? Check your riding and candidates at elections..on.ca.   

Tomorrow I’m heading home to Cambridge to make a speech at my high school and be inducted into the hall of fame. So exciting! Yesterday I was in Stratford and have some great photos and stories to share. 

Sending you good vibes from across the internet! 


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