OH: stop marketing, start engaging

First of all, OH = Overheard on Twitter. I layered my tights today as you can see, it’s the perfect way to incorporate fishnets into a cold winter day. Looking forward to trying it with my red guys. I overheard this phrase last night at a session for Social Media Week Toronto held by Scott Stratton. He runs  a company called Unmarketing, he’s  someone I look up to in the world of social media marketing, this guy really ‘gets it’. I met Scott about this time last year and he’s grown to over 47,000 twitter followers since then. He’s got a book deal now and the tag line for the book and his whole thing is “stop marketing, start engaging“. I learned a heap of stuff last night that’s gonna help me in my job at MuchMTV as well as furthering my own personal brand. Here are some interesting stats for you: There’s more crazy where this came from but, I shall save it for another day!

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M.BL & SP: masters in blogging & self photography

Tonight I’m attending Social Media Trends 2010 & Beyond for Social Media Week TO. It’s sold out and hosted by Scott Stratton, aka Unmarketing on Twitter. Looking forward to seeing heaps of faces that I’ve really only been seeing via FB & Twitter for weeks. Might meet a few new peeps, hope to put a face to some of the names I’ve been following also. Work is good. Head is in check. Heart is happy. Sun is shining about as bright as the gold lightning Betsy Johnson tights I wore today. Zing! Have a great day 🙂

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i’d like to wish you a happy happy

Chatting away with Sabrina and she said “He told me he saw a look alike of you today!?”, to which I followed “No way really?” said he asked if I “had any recent enhancements?” to which she replied I have not. Ah well, nice to know there’s a look alike somewhere floating around with big boobies, haha. In case you don’t know it’s  Doppelganger Week on Facebook which inspired me to post some blonde babes I love. My favorite model is Agyness Deyn, born Laura Hollins in the UK and one year later than me. She’s so fab, really. Her hair is wild and short and blonde and she keeps it amazing all the time. Her style is a whole tickle trunk of awesomeness. I’d love to go through her closet and try stuff on. Nothing would fit me as she’s at least 5’9 and I’m 5’2″. I’d still try everything on and dance around. We’d listen to Charlotte Gaisnbourg and talk about runways of Paris & Milan and drink and twitpic then go out dancing. I like Pink too. Her first album is the only one I’ve owned but that’s not why she’s one I like. It’s her attitude, she’s all “I’m gonna do shit and this is me and I’m gonna be me cause that’s what I’m good at”.  She’s not afraid to say she’s crazy, so what, she’s a rockstar, she’s got her rock moves and she don’t need you to like her. Also totally love her new love for public near-naked acrobatics. I love Gaga for pretty much the same reasons I love the others…attitude, look and style. Gaga is fearless and fierce, she’ll stand up for what she loves and how she feels.  She exaggerates all the things that make her different, the same things…

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i am slowly going crazy 1-2-3-4-5-6 switch crazy…

This is me on my way to work this morning. It was cold out but I don’t mind. I actually woke up and got a great start to the day. It’s almost 2pm and I’ve got a heap of things on my plate so this is a short update.  Planning for Twestival tonight, stay tuned. Magazine content is coming along prettttttty nicely.  Tickets are up for #HaiHaiTO/#genyTO, go get one. Have my 3 month review shortly, excited about that.  Lots of things to blog about, anyone wanna be my assistant and I’ll dictate my updates? Oh, that sounds like a dream. Athlete is back today, maybe I will get to kiss him again? Answered a bunch on formspring yesterday. I love you all for reading this blog and commenting. I wish I had the time to share more stuff with you.  Until next time, have a great day xo Case

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balance sheet: january 27 2010 9:59pm

Sometimes I feel like it really knows me. We spend by far the most time together, late nights, all day at work,  mobile, me and the internet. I’ve been suprised recently by suggestions Facebook makes, or genius in itunes,  random captchas,  the little things. For example, today FB suggested I use mobile cause I don’t yet and in little text below said “this person & “thins person” are using it, I smiled. They were both boys I dated, how did you know that FB, I never really told you. You little creeper. FB was like, casually suggesting I should creep on over to their profile and see what they’ve been up to lately. I chuckled a little.  Oh internet… I find I remember stuff more now than ever. I like to take screen shots of trending topics on Twitter. It’s a snapshot of millions of conversations worldwide.  I also like to write things down when I think of them. Smartphone is good for that, emailing yourself notes.

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