OH: stop marketing, start engaging

First of all, OH = Overheard on Twitter. I layered my tights today as you can see, it’s the perfect way to incorporate fishnets into a cold winter day. Looking forward to trying it with my red guys. I overheard this phrase last night at a session for Social Media Week Toronto held by Scott Stratton. He runs  a company called Unmarketing, he’s  someone I look up to in the world of social media marketing, this guy really ‘gets it’. I met Scott about this time last year and he’s grown to over 47,000 twitter followers since then. He’s got a book deal now and the tag line for the book and his whole thing is “stop marketing, start engaging“. I learned a heap of stuff last night that’s gonna help me in my job at MuchMTV as well as furthering my own personal brand. Here are some interesting stats for you: There’s more crazy where this came from but, I shall save it for another day!

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M.BL & SP: masters in blogging & self photography

Tonight I’m attending Social Media Trends 2010 & Beyond for Social Media Week TO. It’s sold out and hosted by Scott Stratton, aka Unmarketing on Twitter. Looking forward to seeing heaps of faces that I’ve really only been seeing via FB & Twitter for weeks. Might meet a few new peeps, hope to put a face to some of the names I’ve been following also. Work is good. Head is in check. Heart is happy. Sun is shining about as bright as the gold lightning Betsy Johnson tights I wore today. Zing! Have a great day 🙂

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i am slowly going crazy 1-2-3-4-5-6 switch crazy…

This is me on my way to work this morning. It was cold out but I don’t mind. I actually woke up and got a great start to the day. It’s almost 2pm and I’ve got a heap of things on my plate so this is a short update.  Planning for Twestival tonight, stay tuned. Magazine content is coming along prettttttty nicely.  Tickets are up for #HaiHaiTO/#genyTO, go get one. Have my 3 month review shortly, excited about that.  Lots of things to blog about, anyone wanna be my assistant and I’ll dictate my updates? Oh, that sounds like a dream. Athlete is back today, maybe I will get to kiss him again? Answered a bunch on formspring yesterday. I love you all for reading this blog and commenting. I wish I had the time to share more stuff with you.  Until next time, have a great day xo Case

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clothes on my back, somebody take my picture

On set today for shoot for that MTV magazine I’ve hardly mentioned. I’ll have more details to spill soon. Just trust me that it’s cool exciting and you’re gonna like it. This is that guy, y’know Dan Levy, he hosts The After Show. I was looking at all the beauty clothes from Holts and drooling imagining wearing them. One day I tell ya, one day I’ll get there; dressed from head to toe in my favorite vintage pieces carefully matched with ridiculously beautiful and expensive designer digs. Ah… Until then, I tried on shoes that didn’t fit whilst still wearing American Apparel sport socks. Yeah, whatever. Louboutin studly slingbacks, love you.

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i don’t know, sometimes i just don’t feel like it

Feeling refreshed today. Got up, made coffee sun is shining bright. Full moon last night was a real beaut, that Shewolf came outta my closet. Dreamt I dyed my hair silver grey and shaved both sides. Grew it longer on top too, it looked awesome. It just might look awesome.  Started watching Secret Diary of a Call girl online, it’s a pretty entertaining show.  Especially Friday night at home alone &  cozy in your bed. I rely on my phone alarm and it stuffed up twice this week freezing in the night, thus meaning I wake with just enough time, but no extra. Drives me freaking bananas, that extra time is the whole reason I SET an alarm. Next week, new alarm.  I spent a while reading Tavi Genston’s blog last night. You know her? She’s the new girl in town, Style Rookie, a serious 13 year old fashion blogger. She’s 100% awesome. Skipped last night’s AdWeek ball to hibernate in my cave.  I go through stages every once in a while where I don’t feel like internetting.  Last night, that’s how I felt, internet overload. Today, ready again but still hibernating where it’s sunny and warm 🙂

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