Marketing is Dead. Strategy is Dead.

Learned a bunch the last few days at FITC but what really stuck with me was the very last session I went to by Jason Theodor about creativity and how to create more, better different. I have some great notes from the conference I’ll be formulating into a piece an article TAXI. Feeling inspired! This UK stud is from Tumblr – OH CASIE Read this article “Marketing is dead” by Kevin Roberts, CEO of Saatchi & Saatchi Worldwide. I’ve been a Saatchi fan for as ling as I can remember. Passion for advertising and design started very young. Anyhoo, here’s an excerpt, read the whole thing on The Drum UK here. I reckon you’ll enjoy it. “We don’t just live in a VUCA world – a volatile, uncertain, ambiguous and complex world – we live in a super VUCA world. We live in a vibrant world where our kids are connecting to each other and to brands across the world with no money involved. To us this is a world that’s gone crazy. “Strategy is dead. Who really knows that is going to happen anymore in this super VUCA world? The more time and money you spend devising strategies the more time you are giving you rivals to start eating your lunch. “Management is dead. To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency not strategy. Martin Luther King did not say ‘I have a vision statement’ did he? He had a dream. You have to make sure you have dreams and your brand also needs a dream.” In other news, posted a bunch of bearded babes to my Pinterest board yesterday. If you’re into that, you’ll be REALLY into it. Enjoy the day!  

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Queen Street Up to the Minute Weather Report

Weather report Apr 25, 2012 | Source: Keek.com But the sun is lovely! Put on a jacket and go for a walk. Sun is vitamins, soak ’em up! <3 CASIE 2pm Update: Way warmer now! This Instrgram pic I took is gettin’ lots of Likes! See here if you no have Instagram.

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Adventure & Discovery, Yes Please

Was recently introduced to Palladium boots/shoes by a contact in NYC. They just launched a brand new slim collection so when the email came in, I totally wanted a pair.  Palladium is a French company founded in 1920 to make tires for the aviation industry. I think that’s neat. One thing that really resonated with me is that for almost a century, Palladium Boots have been about adventure and discovery.  Two things I love about life. These are my new glasses by Canadian Derek Cardigan for Clearly Contacts, you like? The Palladium Slim Collection retails from $70-$100and is available at palladiumboots.com In Canada you can get them online or in select retails stores in Ontario & Quebec (I have the list if you are keen). Digging the low-profile version of their classic style,  perfect for this time of year. I picked two of my fav styles & this is why I think they’re cool: Design elements – rubber outsole and toe cap, in slimmed down versions. Feature premium materials – cotton/hemp blend textile & premium-grade leather (Adds character!) Leather shoes w/ Repreve lining – green fabric made of recycled yarn, wicks moisture away from the foot (so good for summer). All shoes (this collection) have an extra thick cushioned sock liner for cozy comfort under your foot. EXCITING PART FOR YOU: The Slim Chukkas in Pool Blue are a little big for me so I’d love to send them to someone special with a size 6 feet. They fit a little big, I’m usually a 5.5-6 (Ex. Docs, Converse) so if you have a 6-7, they’re totally you. Product specs:  FOXING: Jute espadrille-style foxing. SOCKLINER: Super thick molded PU creates a super comfortable stepping ground. MATERIALS: Premium cotton and help upper. 😉 LINING: Repreve ® certified recycled yarn is used to weave the Dri-Lex ® lining that wicks moisture and keeps the feet…

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Birthday Anxiety Setting In …TONIIIIIIGHT.

FML!! WTF? Urghh 🙁 In other news, it seems Jessica Simpson named a shoe after ME! The CASIE! Seriously though right here. Casie, it must be ME, right? Thanks Jessica. I’ve had a couple pairs of her shoes and they’re quite confortable. Nude wedges are essential for perfect summer wardrobe so I could deff see myself wearing these. I’m sure she’ll send them our RIIIIIIGHT after she has that baby. She’s giving birth in this leopard kaftan. Gorgeous.

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Strong Desire to Wander and Travel the World

The photos are up from last week’s Smith Hotels event at the Spoke Club. Was so nice to see everyone, kinda felt like a kick off to spring. This time of year gets super busy with events and things leading up to summer. Photo cred to Ryan Emberly for these shots and cheers to Marcello for a fun evening. See the full album on Facebook. Hope to cook up somehting cool with the Smith Hotels team. Love you Team Best Fan <3  I’m not sure what this drink was but there was grapefruit, vodka, Campari perhaps? Whatever it was, super refreshing.  Summer, come–hither!! Roger is a legend.  Best conversation of the night happening here 😉 I’m dying to get away to somewhere far. Europe, I have my eyes on you! Next travel spot is Florida in May. Found this great read today, 55 gentle ways to take care of yourself when you’re busy busy busy. There are SO MANY good things that will energize your soul. I’m trying to catch lots of rest lately. Here’s a sexy song from Lana Del Rey’s unreleased album, Nevada. Bon nuit!  

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Encounter With a Cheetah Cub. He Hates Me. RARRRR.

I love the little animals Telus uses in their commercial so when I was in Mexico a few months back. I saw one and for $20 you could hold it. I was like OME LET ME HAVE IT. Yeah, well… Safe to say, he didn’t like me much. I just found this on my phone today and uploaded it to Viddy. Enjoy haha. It’s awkward. Be happy I shortened it! In other news, Peacock Parade has a bunch of dresses on sale today, TFC Ticket contest is still on here, and the TripOn contest is still on too. I’m at FITC again causing trouble. 😉

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A Video Version of Instagram – VIDDY YO.

Do you know it? Viddy. It’s a video app that integrates with FB timeline and the super short videos (00:15s) are perfect for sharing mini moments. I used to be the #1 Canadian user of 12Seconds TV back before it was bought by AOL. RIP 12seconds 🙁 I love the fun of raw, unedited mini vids that post right to Twitter/FB. There’s all kinds of ‘Instagram‘ style filters you can add to jazz up your Viddy-OHs. I hung out with some of the team and Evan from Viddy at CES in Vegas earlier this year. Thanks Evan for sending some Viddy goodies. Wearing Viddy shirt at FITC today. Let’s see if anyone notices 😉 LMK what you think of the app & follow me on Viddy at viddy.com/casiestewart.

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COMMUNITY 54 – From NY To Parkdale

Stopped by the Community 54 space in Parkdale the other day (Queen west of Dufferin). It was opened a couple months ago and features a wide mix of vintage & new clothes with a pile of old school artifacts you might find at granddad’s garage sale. I picked up a sweet & long vintage dress for summer. Wore it to Canadian Club Whisky tour. The Official: Community 54 is your neighborhood lifestyle boutique inspiring nostalgia through creativity. From classic arcade games and vintage street wear, to indie clothing brands and contemporary art, our space is a destination for curators of unique collectibles. It’s a place where culture mavens and social connectors interact with local artists and designers. First established in the Lower East Side of Manhattan by partners Daymon Green and Jason Jacobs, Community 54’s two locations are a manifestation of years of sharing ideas and a common entrepreneurial drive. (Toronto Partners are Trung Hoang & Joel Reilly) Shop Style: My Photo on the Shop Wall: In other news, The Condo Store is giving away 2 pairs of Toronto FC Tickets courtesy of TriTickets. ENTER HERE ON FACEBOOK. If you win, take me! I freaking LOVE the TFC. Been twice and the fans are freaking CRAY. I posted a few vids & photos from past TFC games etc here. Last year one of the hot young players sent me a personal message 🙂 Go win those TICKETS. On that note, I’m outta here & off to the ladies networking lunch for FITC! HUZZAHHHHH!  

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Everyone talks about the weather, but no one does anything about it.

It’s hard to deny the fact that we might be facing snow today. Actually, it IS fact and there is nothing I can do about it. Title is a quote by Mark Twain which I’m sure you knew already. When ever someone complains about the weather, this quote runs through my head until I can’t hear them anymore. There’s no point in complaining! I reckon it’s my last chance to don my favourite winter wear and go to bed early (aka hibernate). The sky looks grey and gloomy. I’m brewing up a sage tea to gargle with for the sore throat I woke up with. I managed to avoid getting sick all winter but alas, I am a mere mortal and it got me. Here’s  Mum’s sage tea remedy for sore throat and thyme bath for colds. THIS IS WHAT I’M TALKING ABOUT!  Found these old photos of Mum & Dad. Where exactly is this one with the CN tower. I think it’s right near my place? Turned my living room into a DIY studio and made a few accessories. My BFF Keri Blog came back to town yesterday. I’M SO GLAD SHE’S BACK. We watched the show Rogers did on me last month. I can’t wait to show you once I get it online. I’m at FITC (Future. Innovation. Technology. Creativity.) this week from Mon-Wed. The conference features over 70 renowned digital creators from around the globe sharing knowledge of the best and brightest in the digital space. It’s my second year as a Digital Corespondent for TAXI, one of the worlds leading creative agencies. See last year’s writeup on designtaxi.com and this blog. Planning to put on my glasses & nerdy disguise to soak up as much info as I can. It’s going to be a couple quiet days while I get my…

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Relax & Recharge Dem Batteries, Girl.

I’ve been having a lovely relaxing day at home. I love Saturdays with no plans but home and the couch. Repaired some furniture, watched a few movies, sorted an array of business cards, and played Barbies with a mini munchkin. Movie marathon currently in progress so far we watched Hard Candy w/ Ellen Page, a psycho thriller and Waynes World. Next up looking for rom com and some foreign film to remind me of travelling. These photos are from my  trip to our nations’s capital for Ottawa Fashion Week earlier this year. Have been using my camera less since I switched to iPhone and forgot about all kinds photos on it. Doh! In the spirit of being Canadian, this video sums up all aI learned about prohibition on my trip to the Canadian Club HQ last month. The infographc is on PR newswire and you can read some of the other kids write-ups about the tour on Sidewalk Hustle and Notable.ca. It was done by the same film studio that did the vid I was in for Puma last year, 1188 Films.  We had so much fun with this campaign, celebrating After Hours Athletes. Hey, sometimes a victory is making last call 😉 This vid was the promo for the event, which was one of my fav parties ever. See the party vid on Puma’s YouTube. Have an awesome day! <3 CASIE

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