I spent a good chunk of time watching entries for the Doritos Crash the SuperBowl and this is one of my favs. The Doritos contest is back and I would love to see one of my friends submit a commercial and Crash Super Bowl 50. SUBMISSIONS END IN 16 DAYS.
My fav part of the SuperBowl has always been the advertising and my friends at Doritos Canada asked me to share some info about the LAST Crash’ the SuperBowl Contest. Last year, Canadian Graham Talbot (and his twin bro) created a Doritos commercial, “When Pigs Fly,” that aired during Super Bowl XLIX. He also took home a $50,000 USD prize and was the first winner outside the US. YASSS CANADA.
Over the past nine years PepsiCo’s Doritos brand has given away more than $7M USD in prize money and helped launch careers by hooking winners up with once in a lifetime job opportunities. This year marks the 10th and final year of the Doritos Crash The Super Bowl contest.[iframe id=”https://www.youtube.com/embed/_PVEAuV11-4″]
The winner not only gets to attend to the Super Bowl (50th annual and in San Fran, love that city!) to see their commercial air, but $1MM USD and the opportunity to work with Zack Snyder who recently directed Batman VS Superman.
1 MILLION DOLLARS. 😎
Winning video from the 2015 Superbowl:
How the competition works:
At the crashthesuperbowl.doritos.com/toolkit you’ll find a whole suite of assets to help make your creative dream come true, sound effects, music, product shots, end cards, logos, etc.
- Make a video – 30 second brand commercial for Doritos
- Submit – by November 15th, 2015
- Vote – starting January 5th, 2016
- Win – announced February 7th, 2016