Next month I’m speaking at CM1, Canada’s Community Manager Conference. I was a panelist at the last one and this round I’ll be speaking about ‘Influencing the Influencers’. I’ve travelled the world and worked with some of the worlds biggest brands and done heaps of work as an as ‘influencer’. It’s been really neat watching the roles of ‘influencer’ and ‘Community Manager’ evolve over the last five years. When I started at MuchMusic/MTV as a ‘Social Media Coordinator’, the role ‘Community Manager’ was almost unheard of. Now, it’s a job you’ll find at almost every agency and client-side brand.
I’ll be sharing my experience and tips for brands and bloggers when it comes to working together. I was recently on CBC in a segment about this very topic (scroll down to March 22, episode).
— FITC (@FITC) April 3, 2014
* Photos of me by Adrian Fiebig
Wednesday this week kicks off NXNE! I absolutely love this festival. Think SXSW more Canadian. I’ve been attending and doing giveaways for NXNEi since 2010 (photos below). I spoke on two panels last year about the Psychology of Narcissism and on Social Giveaways.
This year, the Interactive festival runs June 12-14, is curated by FITC and two lucky people, will win a pass to attend. You’ll get to experience the intersection of media, technology and culture with the world’s best visionaries and leaders. It’s not hard to win. Tweet this button and you’re in. I’ll pick a winner at two on Tuesday, as in tomorrow, June 11th.
Explore Digital – Media / Culture / Marketing / Music / Film / Startups / Web / Comedy / Art
— NXNE Interactive (@nxnei) June 11, 2013
In about two weeks Toronto will be filled with all kinds of internationals in music, film and interactive for NXNE June 11-17th.
I’m speaking on two panels this year for NXNE Interactive. If you didn’t get to hear my panel from SXSW on “The Psychology of Narcissism and How it Affects Brands“, now is your chance!
Making Social Giveaways Win-Win for Brands and Fans with Casie Stewart, Matt Juniper and Shannon Hunter Moderated by Lindsay Munro from FITC.
NXNE, in partnership with FITC, brings you the freshest in interactive social content, as well as the tools and creators behind it to keep you and your campaigns top notch. With over 80 presentations, NXNEi bridges the gap between creators of all kinds and interactivity.
Learned a bunch the last few days at FITC but what really stuck with me was the very last session I went to by Jason Theodor about creativity and how to create more, better different. I have some great notes from the conference I’ll be formulating into a piece an article TAXI. Feeling inspired!
Read this article “Marketing is dead” by Kevin Roberts, CEO of Saatchi & Saatchi Worldwide. I’ve been a Saatchi fan for as ling as I can remember. Passion for advertising and design started very young. Anyhoo, here’s an excerpt, read the whole thing on The Drum UK here. I reckon you’ll enjoy it.
“We don’t just live in a VUCA world – a volatile, uncertain, ambiguous and complex world – we live in a super VUCA world. We live in a vibrant world where our kids are connecting to each other and to brands across the world with no money involved. To us this is a world that’s gone crazy.
“Strategy is dead. Who really knows that is going to happen anymore in this super VUCA world? The more time and money you spend devising strategies the more time you are giving you rivals to start eating your lunch.
“Management is dead. To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency not strategy. Martin Luther King did not say ‘I have a vision statement’ did he? He had a dream. You have to make sure you have dreams and your brand also needs a dream.”
In other news, posted a bunch of bearded babes to my Pinterest board yesterday. If you’re into that, you’ll be REALLY into it. Enjoy the day!
I love the little animals Telus uses in their commercial so when I was in Mexico a few months back. I saw one and for $20 you could hold it. I was like OME LET ME HAVE IT. Yeah, well…
Safe to say, he didn’t like me much. I just found this on my phone today and uploaded it to Viddy. Enjoy haha. It’s awkward. Be happy I shortened it!