Speaking | Social Media Marketing 101, Workplace One

What are you doing next Thursday evening? I’m speaking at Workplace One about social media & branding along with Daryl from Lou Dawgs/NextStep Consulting and Sheldon from Sysomos. Workplace One is a shared boutique office space for entrepreneurs, professionals and anyone in between. It’s gorgeous in there! This is a free event and a great opportunity to learn about social media for your small business or personal brand. We’ll be talking branding, analytics, monitoring, how to grow your audience and more.  Food had been generously donated by  Lou Dawgs and beverages by Natural Vines and Steamwhistle. We have limited space available so please register sooner than later. For more information see the event page here or leave your questions in the comments. Hope you can make it 🙂  

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A prize for you from us & @Marks. Come get it!

Over the past year I’ve gotten to know Mark’s as they’ve been changing their brand and TBH, they’re way more stylish than I remember as a kid. Yesterday they had a fashion show and we couldn’t make it but we’re giving you a $50 gift card so you can check out their new Fall Lookbook. This time last year I went on a mega shopping spree before New Zealand Fashion Week and picked out all my favourite things. In other words, if you have been paying attention, winning this contest will be easy for you. Here’s how to win: Click here or the image below to see the lookbook & comment your pick. Good luck 🙂 I will send the gift card in the mail with a little note with hopes to make your day. Good luck!

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Redefinition: A re-definition can change the world.

This year’s TedX theme was Redefinition “A changing definition can be the most powerful force on Earth. A re-definition can change the world.”. Great job by the entire team. I left Friday feeling inspired, that we are the future and we are changing the world around us. Took some street style to see what the smart kids were wearing Friday at TedXToronto. Lots of babes in the house. When I say house I mean Royal Conservatory of Music, Telus Centre. Awesome work by the organizing team  (below). See the guy on the far right? Co-Chair Ryan Merkley and I served as founding members of the Youth Advisory Committee Council in Cambridge 10+ years ago. I was Director of Public Relations, he was Chair. We governed youth issues that affected Cambridge youth with the City Council. That was my first real experience with PR! Dr. Draw was amazing on the violin. Dancers were great too. Sep 23, 2011 | Source: Keek.com This performance was controlled by words used combined with the #tedxtoronto hashtag. VIP Loved this kid, Nicholas, 17 year old math whiz who’s invented a new way to micro search the web. Fascinating. Great talk by David Miller. Afterparty was at Steamwhistle! Lovely to hang out with my kiwi girl Kristen. O’Nizz and I love photobooth.

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Toronto International Film Fest: Tastemakers Lounge

When celebrities come to town for TIFF they get invited to lounges to see & receive new & exciting products. Media get invites too. It’s a way for companies to get their products in the hands of stars and journalists. The Tastemakers Lounge is hosted by RockIt and they do an excellent job of bringing together brands & people. I took my PA Kate for the experience it and too take photos. New glasses from FYSH. Thanks Team! I picked out new glasses from FYSH NATION last year too. This is me rockin’ them w/ Morgan Ross at Strombo’s TIFF party. Next it was time to pick out bracelets and charms from PANDORA. Kate  took home a few goodies too. Kate chose macrame black leather and I picked sterling silver. See all the styles here. I chose a wee little birdy. Twitter <3 Planning to have some serious game nights this winter cause Mattel has hooked me up with rad games. I picked up and ANGRY BIRDS sling shot! REAL ANGRY BIRDS! I played it at their Mattel Game Night over the summer. It’s fun. Was given this gorgeous silk eyemask from Cilque and OH MY GOD I slept with it last night. My eyes were in the clouds and I had an amazing sleep. I’m dying for a set of Cilque sheets and robe to match. Made friends with team Sharpie. I carry Sharpie’s with me all the time and had one in my purse to proove it. Then Kate and I raided the drawers. Got limited edition 80’s glam colours too! Told the team how I always start out with Sharpie for tattoo ideas. I drew this bracelet tatt on my left arm on with two different green Sharpie’s for about three years before I got it. If you draw something cool you can upload it to the…

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New Lens for my PENs!

Deliver from Olympus today. New lens! Asked if they had any kicking around I could play with and voila. This is what they sent over. So far, it’s preeeeeettttty rad. Retail on it is $329 an it is for the Olympus PEN2. Product info here. Scrape. Zoom is intense. I can see so far. I can creep so far. This is my friends condo across the street. I don’t think he’s home. This is looking down about 40 stories.   Boat love. Love boats. Weeeeeee. Scooting downstairs to get some lunch then back up to get ready for photoshoot for a new top secret campaign that is national and on the internet. Starts in September and runs till December so you’ll know about it when it happens! Happy Friday! <3 CASIE

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Sapporo Sound Den meets Toronto at Cheval

This week I was treated like (social) royalty by the Sapporo team. Thank you. Arrived with my crew to be walked in right away and set up with a booth fully stocked with Goose and buckets of beer. Stay classy. Spice up your beer drinking by using a champagne glass. Party tips from a pro. Black fortune cookies. My fortune. I wore a turban for part of the night. Not a REAL turban like my friend here, mine was all in the name of style, from the church of Forever 21. haha (First thing I ever bought there. I’d not been to one before last weekend!) Jacks, my darling senior publicist babe for Global Television. ILU. Team awesome. Been a fan of the Sapporo for years so was a pleasure to meet the team. I’ll make sure these vouchers go to good use. Let’s hang out again some time 🙂

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such a classy lassie wants to get FREAKY.

I first mentioned Freaker a couple months back after seeing this video on Kickstarter. They were lookin’ for donations to kick start their company Freaker USA. Aaaaaaaaaand, they did it! Over $60,000! What impressed me the most was their company culture, Zach’s story and the lingo they used to talk about Freaker. Freakin’ awesome. That’s Zach with the mega beard!  These kids know how to have fun. This is how Freaker was born… Today I got a freaky Freaker package in the mail from the Freaker Team. Loved getting a hand written note. Have a jacket to match my new Freaker too 🙂 THANK YOU! ILU ♥

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better act now before life passes you by!

Went for a short cruise this morning. Wanted to feel the cool air on my face, in my hair. I’ve got a full day of creative writing ahead of me. New project with client is very fun. You’ll know about it soon when the site launches. 😉 Watch & overalls are my fav things right now. Watch Hamilton (Swatch), overalls H&M. Cleaned my room and have about $500 in gift cards for Holts, West 49 (Billabong new stuff is rad) and Gaffas (new glasses!). Stoked to take myself out for some BTS shopping. Been though a bunch of this exact same Converse model the last few years. Comfy & cute. Got these fresh new ones last week. Will not wear them to a concert or festival. We all know what happened last time at Beerfest. Remember Exhibit Ikea? I told you to go the other day. They are tearing it down right now. Can’t imagine how much dosh they put into renovating that space for a four day gallery showing. It was beautiful though. I’d like to live there for an art experiment exhibit. My arthritis arm has been killing the last 24 hours so I popped a bunch of these. No, they are not Viagra. Aleve! Had a great call w/ Stephen about our show launching September 8th. Meeting out designers tonight for logo chat. I’m going long boarding tonight too. Preeeetttty stoked. I’ve always wanted to give’er a go. Don’t worry Mum, I’ll wear a helmet and wrist guards. I need my arms to type!

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you could be the life of the party

if you were more like me.

Baby you could have it all. Download here.

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where no grass has gone before

Synthetic grass from Synlawn. It’s pretty. Thanks JOE!

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