I came in to catch the tail end of a seminar about personal branding & brand leadership. Something I get asked about from time to time and one of my favorite things. Think… Whats the impact of your personal brand – what does your brand say about you? Does it change? Is it different from work to play, drinking vs sober? It matters. For my brand, I chose to use stickers, poster Queen Street downtown Toronto, show up at parties with buttons. Offline stuff to drive peoples attention to what was happening  online, here. I like different types of marketing to define my personal brand, I’m a ‘different’ kinda girl. Jeff  Adams just took the stage as the lunch keynote…I’ve been looking forward to this. You can see my Tweets here.