(I’VE HAD) THE TIME OF MY LIFE

Last night at the SAY Media party for DX3 I had the time of my life playing with a parachute. It was so fun/cool/awesome, seriously. The band man is Rich Aucoin and here are his deets so you can follow him. Canadian and good looking too.   I was shaking the parachute with about a hundred other people. A bunch were in the middle and running from side to side as the parachute went up and down dancing the air. Charlotte from SAY emailed this photo to me after the show and I’m sure there are heaps more in cameras around. Right when photo was taken I was in this totally awesome childlike state where I swear I don’t know if I’ve ever had so much fun. It was absolute bliss. I’ve said it before and will again, the SAY Media team really know how to throw a party. In conversations last night I learned that lots of people were learning about the company for the first time. This is pretty rad for me because I’ve been working with them for almost a year now. I’m their Canadian ‘poster child’ for social & one of their passionate people building culture. I’ve mentioned them a few times on blog before. I think lots of old friends were surprised to see my face on their signage. “Hey look, that’s you“ I fell in love with how SAY Media really ‘get it’ the first time I received an email and checked out their site. They work with Passionate Voices connecting us with brands and stuff we like. Last year when I was an Android user, I did a national campaign with HTC. SAY is the first ever real advertising I hooked up with too. Those fancy video ads in my sidebar, that’s them. I’m heading to DX3 for day two today and will probably…

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LET’S GET DIGITAL.

Get out and do something. Next week is Advertising Week in Canada and there is a bunch of cool things happening.  This time of year can be kinda depressing spending a day or few hours at a conference is a good way to escape the winter woes and hopefully stimulate your brain. Two things I love most about conferences are scoping out well branded booths and good wifi. The later can be a challenge sometimes. The Detroit Autoshow had totally massive displays with lights, sound, art, fashion and cars. It was crazy how bright the lights were. CES was really, really, huge the conference floor 1.6 million net square feet of exhibit space. In partnership with Advertising Week launches Dx3 Canada, a new interactive trade show with sessions and exhibitors related to advertising, marketing and retail. My girl Amber Mac will be onsite filming her show and there’s a bunch of sponsors/exhbitors friends/partners of mine from over the years including Say Media, Trendhunter, Techvibes, Jaunt.ca. Some more details include: 100 of Canada’s top digital solution providers engaging free seminars Amber Mac’s Technology Spotlight Interviews show floor  etc I’ve always loved advertising. Started a creative ad agency in high school entrepreneur class, was the youngest but got the highest mark. BOOM! Each week the Say Media blog posts ‘this week in venn‘ a diagram that relates to culture & advertising. This was last week’s one and it went along with an awesome post by the CEO titled ‘This is why you work in advertising.’ It’s a good read about the art & romance of good advertising, making conversations human and creating passion. Better advertising for a better world. The DX3 Canada event is on Wednesday & Thursday next week. The trade show is FREE but if you want to attend the sessions you have to pay. There’s over 3o and lots of interesting stuff. I’ll be there…

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Conference Crashing At It’s Finest #CES2012

I’m sitting here in the sun. It’s lovely.

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Photo diary: North American International Auto Show

I know a lot about cars man. I can look at any car’s headlights and tell you exactly which way it’s coming. – Mitch Now dinner. xo Casie

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PASSIONATE VOICES + SAY MEDIA: Canada’s Social Media Cool Kid

Here’s an excerpt from a recent interview I did for SAY Media’s blog ‘SAY DAILY’. SAY is an awesome company out of San Francisco that works with “passionate voices” like me to to pair us up with brands and stuff. They publish cute venn diagrams each Friday. Your blog is called Casie Stewart: This Is My Life – in 140 characters or less, what is your life? Lots of hard work & dedication turning my dreams a reality. Celebrating life’s moments and making the most of each day. Awesome! You’re a social media expert in Canada – what are some of your social media secrets for the rest of us? Life is about building relationships and so is social media.  If you want to grow your audience, have conversations about other things than ‘just’ your business. You’ll make more friends that way. Start a blog! A blog is the home for everything you do online. Use Disqus commenting so that Twitter & Facebook are integrated within your commenting system. Read the rest of the interview here. Some of their other voices are Tavi Genvison, Seth Godin, and The Sartorialist. Check out interviews with Honestly WTF fashion babe Leah Chernikoff.  The HTC campaign I was in last year was with SAY and so are the fancy advertisements in my sidebar. In December we went to the their holiday party in Toronto and guess who was in their signage?! Me! I was totally surprised. I know Mum would have loved to see it. Next stop, billboard then broadway! Ok, no broadway but billboard has a nice ring to it. Stay warm out there!!

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Smart Clothes for Smart People

This weekend I was snuggled up on the couch with my computer enjoying some facetime with my TV. Instead of leaving the house (for anything) decided it was a great idea to browse a few of my fav sites in search of deals. YAY CYBER WEEK! Recently, Mark’s reintroduced online shopping, so, inorder to let you know how easy it is to order, I made a few purchases myself. Last year I got a Denver Hayes super soft cardigan and it’s been all around the world and back. I’ve worn it heaps so I ordered myself this soft drape cardigan in dark olive. To match my eyes of course! The process was super easy and I received an order confirmation by email soon as the order was placed. Shipping is free until the end of the year so get your orders in. They’ve got a bunch of gifts under $30 like really warm socks, slippers, fur hats and yes, a snowball thrower. I picked up a few other little things but can’t say what since my sister and Mum are regular readers 😉   If you make a purchase before the end of November you can be entered to win your entire shopping cart. Visit marks.com for detals & deals. Happy shopping! If you make a purchase before the end of November you’ll be entered to win your entire shopping cart.  

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Tech | Ticket to the Art of Sales Conference for Tuesday

I’ve attended both The Art of Leadership and The Art of Marketing and left each event inspired with new thoughts in my pocket. My friends at The Art of… have got it going on. There’s a bunch of great people who make these massive events happen. Tuesday at MTCC is The Art of Sales, a unique one-day conference featuring five amazing international speakers. One of them is NYT best selling author Seth Goodin (125k+ on @Twitter). I’ve never met Seth but I know his blog and he also works with SAY Media. I have 2 tickets for you to attend. If you would like to go then watch this and tell me your favourite part in the comments. I will take both winners out for lunch on conference day. Approximate value of each prize = $450/ticket + lunch experience/pricele$$. BONUS! Conference is at Metro Toronto Convention Centre and goes from 8:30am-4:30pm, Tuesday November 22. [How is it almost DECEMBER? ahh.] If you are in sales you probably have a fav line and will like that I posted this. If you are in sales and you have NOT seem this then… PUT THAT COFFEE DOWN. Coffee’s for closers only. If you have never commented, it’s easy, don’t like, be shy. I’m not shy. Winning is fun. Watch the video leave’ a commento and win. Voila!

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Mark’s Reintroduces Online Shopping

Over the past year I’ve become close with the Mark’s brand but I’ve been familiar with it my entire life. I remember going to the store in my home town  with Mum as kid. I’m pretty sure it’s still there. It’s awesome to see how this Canadian retailer has transformed from what I knew as only work clothes to all kinds of things I now mix into my fashioney wardrobe. Mark’s new e-commerce site launched on November 2. I’ve recently joined the online shopping craze and love it. There’s something about getting clothes in the mail that makes me oh so happy. This is exciting for them since their previous transactional e-commerce site was removed in April in order to create a better user experience, particularly in ensuring absolute accuracy in pricing, style numbers, etc. Mark’s has taken its previous site with an updated design and improved checkout experience. They also added a ratings and review section to get feedback. “This site is a testament to the great products we sell and a direct reflection of the quality and innovation that Mark’s has come to represent,” said Kristine Arcand, Online Business Manager for Mark’s. “Customers will find an easy online shopping experience with products that are delivered right to your door, free of delivery and handling charges within 10 business days… how smart is that?”  Tres smart. Last year for holiday I posted a bunch of my favourite things and one of them is the Denver Hayes super soft cardigan. I’ve lived in it for the last year. The Mark’s FW 2011 Lookbook features a few different version of my treasured favourite. Mum, you are probably gonna get one for Christmas, so, act surprised ok. In  celebration of the launch of their new e-commerce site, Mark’s is offering free shipping until the end of the year. How great is that?…

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Emotion is an unlimited resource.

“Like power, you get Love by giving it”  Page 53 Been reading this book.  So many good quotes. It starts off with all these references to brands I’ve worked with and countless stories about New Zealand. I had to put it down a few pages in.  I was overwhelmed by coincidences. (They’re not coincidences.) I’ve been in Love with the Saatchi & Saatchi brand for a long time. They’re a Lovemark of mine. Thanks Shannon for the gift, I love it. “Love marks of the new century will be the brands and businesses that create emotional connections with the communities and networks they live in.” Page 60 “Keep it simple: set high standards andthen exceed them. Meet, Beat, Repeat.” Page 62 Marcus Troy posted this today. If you don’t know him he is a smart guys & lifestyle blogger who really gets personal branding. Read about him on LegendsLeague. Page is from the book “Be Great”. I bought it after reading a few pages.

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Bohemian: socially unconventional, one in the arts

Yesterday Sam & I had an awesome lunch at Bohemian Embassy. Cool spot. Right in my Queen West hood at 571 Queen. Foursquare told me it was my first ever German joint. Sehr kühl freundes! Lots of good food & micro brews. Black salt & home made pretzels + mustard. We took them home after. So good, so frisch 🙂 I love want this light fixture. ‘ Tried blood sausage for the first time. I love sausages but the blood part scared me. I had veal schnitzel, Es war so geschmackvoll! The kitchen made us the best Crème brûlée topped with CANDIED BACON. YES CANDIED EFFING BACON> OMFG. I can haz for brekky? Today FabFind has  a dealio offering $15 for $30 at Bohemian Embassy. Go check it out. Our awesome server Max said they are pretty busy on weekends. Good date spot. You seriously need to try that candied bacon. Get the deal HERE or click the image below.

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