CASIE STEWART
THIS IS MY LIFE • BLOG EST. 2005
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brand of the day: puma

brand of the day: puma

Check out this total radness Puma thought up. So smart. The bag is made from cornstarch and is 100% biodegradable so it will completely decompose within a three month period. This will save 192 tons of plastic and 293 tons of paper every year AND means their bags won’t be in a landfill for 100 years like all the others. Not that’s innovation! This could be a game changer. Puma is a totally smart & cool brand. Remember earlier this year when I was the Puma Social-ite? We prepped for the party with this Poutine Promo video. Winter jackets ewww. Don’t know what a Puma Social After Hours Athlete is? This will explain it all for you. Here’s the Toronto party. It was legendary. Had so many people thank us for putting this together. The Puma After Hours Athlete campaign runs all year. Let’s hope we can put together a summer jam cause that party was out of this WORLD! When last call calls, don’t answer. Have an awesome day.

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a sudden release of energy in the earth’s crust

a sudden release of energy in the earth’s crust

Busy day ahead today. Meeting after meeting after meeting then dinner meeting with some colleagues. About to have a call with my advertising company in Say Media. Have you even noticed the ads on my blog in the sidebar? They’re for cool stuff like Mercedes, Winners, Wind and the new Caramilk campaign. All fortune 500 companies and nothing cheezy. Saw one for COD Black Ops the other day. After 5+ years of running this blog I reckon you won’t mind seeing ads here. Click & see what they look like, I’m keen to know what you think. Last night as I was going to bed I heard an earthquake measuring 6.5 on the Richter scale was widely felt across the lower North Island where most my family lives in New Zealand. Luckily, everyone is a-ok. Initial reports on GNS’ website show the quake was felt in Wellington, Nelson, New Plymouth and up to the Coromandel (LOVE COROMANDEL!). Aftershocks were not expected & it was too deep to affect Mt. Ruapehu. Looks like I won’t be heading back to NZ for NZFW at this point. I hope that changes! [crosses fingers, makes a wish] I want to go back to NZ & see my family so bad. Chat later my friends. Hope you have an awesome day!

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Now, don’t get me wrong because there IS a difference.

Now, don’t get me wrong because there IS a difference.

I’m currently shopping on Dealuxe.ca to pick out an outfit for my talk on Thursday during Mashable Socal Media Day. Sign up here to come for the fun, there’s 250+ people coming already. Gonna be fun to see everyone. This skirt is cute too eh. Mum loves it. I’m also browsing EGOCLOSET to pick out something to review & while testing out their new online store. Thinking this uber cute Diamond Pocket Dress, Maxi Jumper or this Chifon tail dress. Loving those long flowy skirts & dresses. They were really popular in NZ last year & they are ALWAYS ahead in style down there. I love getting stuff in the mail, everyone loves mail.  The other day Keri & I came home feeling kinda blahhhh and my friends at Bud Light sent me a 12 pack just because they knew it was going to be a nice weekend. Thanks guys, it did make the weekend better and I appreciate it. Sometimes I wonder why I’m even talking about this…. should I keep quiet? Here’s the thing about blogging I don’t love: C.C Chapman wrote about it six months ago. The Mommy bloggers have been talking about it way before I brought it up,  good article on MomBlogMagazine about it here. PR email comes in about an ‘exciting’ new campaign that brand XX is launching. It is either a one day event or it spans several weeks but it is ‘perfect for my audience’. This is a what is called ‘Blogger Outreach’. The company knows from idea conception that they want to connect with bloggers although they bugdet nothing for the bloggers who are going to do a bunch of work. They know exactly who they are going to target because we are all on the same list.

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is this the real life cause sometimes it feels like fantasy

is this the real life cause sometimes it feels like fantasy

Day started with Converse Fall preview. I love me some Converse, been a fan my whole life. Thanks guys! Raymi & I got sames. Couple known fashion bloggers in there too. Hey Julio! Raymi & I are a great team. Want to hire us to host/cover your awesome event? Email [email protected] Converse also hooked us up with backpacks which is awesome because yesterday I said I needed a backpack. Amazing eh?! I love life. Thank you universe! Blog girl gang hangs are the best. A blog girl friend will always take your photo, knows how to work the camera & likes to have fun. Follow the Blondetourage here. I did not write this. WTF? Awesome. I love all Barbies. Ditched the box & cruised down College in the sunshine. Next stop, Pepsi Showcase for NXNE at Sneaky Dee’s. Hi Mr. Bunning, nice to see you as always. These onion rings saved me. Grease, ILU. Cutest little outfit. Be prepared to see it heaps this summer. Sailor Casie FTW. SO many fun nights here. Nice to be there during the day & sober. I can totally see myself driving a mini. The day ain’t over kids. Extra drink ticket for later. Moohaha. Next stop, back to the Hyatt for some NXNEi. Let’s get interactive.  Exhausted face. Some of my peeps in this video about empowering influence. Hi guys! There she is, O’Nizzle fo shizzle. Stoked to take these babies out for a stroll. Tonight I’m seeing Kovak at the El Mocambo 10pm, yay NXNE. Tomorrow I’ll be at Interactive in the AM and have I an audition in the afternoon. Big week guys, big week!

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#pepsithrowback photos by @photojunkie

#pepsithrowback photos by @photojunkie

HI & welcome to my party! Did you miss it? Check the bottom of this post, imma send you a Pepsi prize pack in the mail. Look at this hot pair. One on left is my (digital) brother Andrew Stewart. BFF Keri. Roomie Brown Barbie & her BFF. Chantelle & Karrera my BFF’s from the ‘Bridge.  Kory is here from BC!! THIS was totally amazing. Shawn Hawaii, YOU are THE MAN. Scotty too. THRILLER! Everyone was doing it. This is the awesome team from Praxis PR & Pepsi Canada. Loved working with you guys! Did you miss the party? Leave a comment on this post & tweet w/ hashtag #pepsithrowback. I’ll pick two peeps to get a nice Pepsi package in the mail.

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lemme take you for a ride

lemme take you for a ride

Let’s go. I’ve not been someone who loves driving until now. I love grabbing the keys and hitting the open road, going anywhere I want. Today, I visited old neighbourhoods. I’ve driven a few different cars over the last few months (Ford, GM, Toyota). Really like how this baby drives, takes corners well,  is nice on the highway, leather seats, sunroof, voice activated in-vehicle system. Looking forward to trying a hybrid car and also cars with more power.  The SE Sport Ford Fusion has a 3.5 V6 engine, this one is 2.5L & 4 cylinder. Used to live in the Annex when I first moved to TO. There was five of us at 613 Bathurst, here. Went here on a date once. There was a sign that said “This is the place” and we went inside to find a house turned into a bar. It was really fun/cute. I’d like to do it again. Been ages since I listened to 102.1 The Edge.  Was full of greatness today. Bellwoods looked bare. Am I bad for camera driving? I wasn’t texting or tweeting. Used to live on Manning at Queen too. That was a crazy time. Moving out of that hood was good. I always used to go here for breakfast. Had a birthday there once too. Sad it burned down. Love this big bag from Nella-Bella’s Melbourne Collection. Thanks TAREK! Great travel or overnight bag, fits all my gadgets, products & toiletries. Colour is great for summer, which I hope get’s here soon. P.S. Some friends just launched a blog for the startup community in Canada called Maple Butter. Maple Butter brings meaty how-to’s, case studies and reports from people on the front lines of successful startups.  FOUNDERS UNITE!

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let’s get textual.

let’s get textual.

Been waiting for this movie to come out. You know who is starring in it right? My boyfriend Smith Jarred, the Absolut Hunk. I’m attending the premiere on Tuesday, April 19 at the TIFF Bell Lightbox, 7 p.m. I have a pair of tix to offer you from Rock-it Promo. If you are interested leave a comment & I’ll pick one of you to attend the premiere & see it before all your friends.

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#LGFW ticket giveaway from me & @rockitpromo

#LGFW ticket giveaway from me & @rockitpromo

Contest is for the closing show of LGFW F/W 2011, presented by LINE. It’s Friday night at 10:30 and sure to be followed by some partying. Ths is some of the Spring stuff from Line Knitwear: ABOUT LINE: Line exudes feminine class and luxury while identifying the need for comfort and ease. Line was one of the first knitwear collections to push design possibilities to the max through draping, embellishment and exaggerated detailing. Composed of oversized sweaters, the infamous wrap cardigan and basic layering tanks, the innovative collection is exactly what the knitwear market was missing. Featured in publications such as Lucky, InStyle and Flare + international media. Celebrity fan base including Jennifer Garner, Kate Bosworth, Jessica Biel and Taylor Swift. (I LOVE TAYLOR) Tweet me in the comments  to enter: Hey @casiestewart I wanna go to #LGFW with you & @rockitpromo on Friday! http://bit.ly/foRhPS * Contest closes Thursday. I have 10 tickets. You must follow on Twitter & comment to win.  Ticket is valued at $50 & for 10:30 pm runway show Encore featuring Line Knitwear.

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Canadian Olympian @Maelle_Ricker and me! #video

Canadian Olympian @Maelle_Ricker and me! #video

Wha, you don’t know who Maelle is? Lemme remind you. Maëlle Ricker is a Canadian snowboarder who is awesome. She won Gold in snowboard cross at the Winter Olympics in Van last year and is the FIRST Canadian woman to win a GOLD at home in the Olympics. Majah win. Way to go sista! Thanks Maelle for answering my questions 🙂

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wanna come hang out with me & @garyvee?

wanna come hang out with me & @garyvee?

I’m not actually ‘hanging out’ with Gary Vaynerchuk but on March 7th we will be at the very same place with a bunch of other awesome people. I’ve been invited to attend The Art of Marketing, Canada’s premiere marketing & innovation conference. It brings together Canada’s best marketers and world renowned speakers including Guy Kawasaki, Gary Vaynerchuk, Dr. Sheena Iyengar, Jeffrey Hayzlett and Avinash Kaushik. That’s a pretty sweet lineup and it will be my first time seeing them all. There are 12 days left to register, click here to enter the  casiestewart.com discount code GG23 for $50 off your ticket. You’ll have the opportunity to meet & network with me and over 1,300 senior marketing professionals. Check this video by The Biz Media to pump you up. Hope to see you there! Photo of me by the fabulous Suzy Lamont

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